G-Eazy's website homepage utilizes a simple black and white design that reinforces his "bad boy" image. The homepage features G-Eazy's latest album prominently and provides links to his music, tour dates, merchandise store, and social media profiles. While concise, the site effectively promotes G-Eazy's brand and new content across different pages.

1. G-Eazy Website Research
James Eagle

2. This is G-Eazy’s home page from his official website.

3. The simplicity of the website stands out immediately. The use of Black
and White suits G-Eazy’s ‘bad boy’ image.

4. G-Eazy’s latest
album is clearly
visible and as it
is in the centre
it could be
considered the
focal point of
he home page
His logo is clear and in
the middle of the links
to other pages
Other pages:
• Music
• Tour
• Merch
There are three links to his current tour, listen
and watch. The inks are put on top of images of
G-Eazy which reinforces his brand image
There is a
contact bar
under the album
cover with links
to Twitter,
Facebook,
Spotify, YouTube
and Tumblr

5. G-Eazy doesn’t have a news
page on his website. Updates
are posted on the home page
below the main layout
For example his tour dates
poster promoting his tour
with A$AP Ferg can be found
in a blog like format on the
home page.
The use of a hashtag and
link to tweet or put it on
Facebook helps fans share
G-Eazy updates

6. Music Page
Maintaining the narrow simplistic
theme G-Eazy’s music page has
every album he has released on it in
order of when they were released
On the left
of each
album cover
is a link to
listen to it
on Spotify.
The mini
web player
enables fans
to listen to
his music
without
leaving his
website
On the right
is the album
cover next to
the Spotify
web player
link

7. Tour Page
There is an option to buy
tickets for every venue.
There is also an option to
VIP upgrade for each
venue.
As expected the Tour
page just features dates,
locations and venues for
G-Eazy’s upcoming tour
Unlike other mainstream
artists G-Eazy does not
have tour dates poster

8. Store
G-Eazy’s store is
obviously very
important to him as it
opens as a new site
There is a link to sign
up for an account just
to G-Eazy’s store not
his official website
As with a lot of popular
clothing stores such as Asos
there is an image of someone
modelling a new range of
clothing and a link to take you
to that specific piece of
clothing

9. Store
Once you enter G-Eazy’s store the
layout is conventional and typical
of artists fan stores.
Products featuring his name and
him on are on the store with
albums and posters
However G-Eazy’s store has in total
73 items. Which is a lot more than
other artists have.
G-Eazy’s store even sells branded
lighters and sunglasses

10. Store
An example of G-
Eazy’s conventional
products: albums
and vinyl's
One of G-Eazy’s less
conventional
products on his
store: a branded
lighter
The wide range and quality of
products on G-Eazy’s store suggest a
lot of time has been spent on
developing the store

11. Links on G-Eazy’s website
Social media bar
SoundCloud link
Share FB and tweet Link
Consistent
black and
white theme
YouTube link