Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to 2019 Hospitality Industry Trends
Similar to 2019 Hospitality Industry Trends (20)
Recently uploaded
Recently uploaded (19)
2019 Hospitality Industry Trends
- 1. 2019 Hospitality Industry Trends PRESETATION BY KATHY H. R.
- 2. Voice Search & Augmented and/or Virtual Reality • Long-tail keywords to work for voice search • Augmented Reality and Virtual Reality • Craze for Insta-worthy Experiences
- 3. Focus on mobile and a stronger push for direct bookings • Focus on improving mobile conversion
- 4. Local and green, with the comforts of home • Local flourishes for a sense of place • meaning and authenticity • Adding greenery and going green • Simple, home-like amenities
- 5. Frictionless guest experience • The privacy plus personalization paradox • Culinary travel, local excursions, and more hotel-organized activities
- 6. Creating Private Experiences • Small Parties • Personalized Chef
- 7. Technology: more important and more pervasive than ever • Hotel tech to improve operations and the guest experience
- 8. Metasearch • properties using metasearch to increase visibility and drive direct bookings
- 9. Creating Partnerships With Local Transportation Having local drivers to travel around
- 10. Increased Emphasis On Guests’ Health And Well-being
- 11. References • https://www.cloudbeds.com/articles/hospitality-industry- trends/2019-hospitality-industry-trends/ • https://www.slideshare.net/sfskatarina12/hospitality-industry-trends • https://www.slideshare.net/snig/hospitality-trends-2015 • https://www.worldhotels.com/articles/hotel-trends-2019 • https://www.hotelnewsresource.com/
Editor's Notes
- One thing everyone seemed to agree on was that hotel technology was set to play a bigger part in virtually all aspects of hospitality, from standard operations to marketing techniques, fulfilling guest expectations, and everything in between. Here’s a closer look at some of the biggest hotel industry trends that hospitality’s thought leaders, researchers, and insiders predicted would take shape in 2019.
- 1) A travel study done in 2018 revealed that 50% of all surveyed travelers use voice search for some part of their trip. Hoteliers may start bidding on conversational long-tail keywords, such as “Where can I find a hotel near me?”. Keeping all the hotel information listed online up to date will be important in 2019 for this reason as well. 2) Augmented reality and virtual reality have huge potential in the hospitality industry. For marketing, AR and VR can give travelers a three-dimensional feel for a hotel room, the property, its venue spaces and surrounding environment — differentiating the hotel and helping the guest make a well-informed and inspired booking decision. 3) The popularity of Instagram right now is undeniable, and hotels are joining the craze by creating little Instagrammable scenes around the property to encourage photos. You do not need to redo your interiors; simply adding a few creative touches can do the trick: think local art or playing around with colors and textures to inject style and personality to your common areas. Adding unusual elements such as an outdoor bath or a floral feature in your garden can also increase the appeal of your property for those image-conscious travelers. And for a cost-effective solution, infuse some originality to your food and drinks menus. The kitchen is a great environment to unleash your creativity.
- Even though mobile devices dominate hotel online traffic (and have done for a couple years now,) desktop still brings in the bigger revenue share for hotels. 2019 will be the year for hotels to focus on optimizing their websites and booking engines to effectively convert the growing number of mobile bookers.
- Expect hotel design in 2019 to cater to the rising traveler expectation for a sense of the local culture. This could be by integrating traditional artisanal crafts or works by local artists into hotel rooms and communal spaces. The rise of experiential travel has been one of the biggest trends in the hotel industry in the last few years. Travelers of all age groups, not just millennials, continue to demand more authentic and meaningful experiences from their tourism operators. Nowadays, travelers are looking to explore a new place through the eyes of a local. They shy away from busy commercial spots, opting instead for experiences that are off-the-beaten-path, focusing on the discovery of the local area as well as the self-discovery of one’s inner world. Independent boutique hotels and even smaller bed-and-breakfasts are really benefiting from this increase in culturally immersive experiences. This type of lodgings has become more popular with guests who seek that local charm. 2) We mean green in two senses of the word: Literally, as in, more plant life incorporated into the hotel’s aesthetic. But also, eco-friendliness, with reusable bottles and glasses, LED lighting, and other measures to reduce the hotel’s and guest’s carbon footprint. 3) As peer-to-peer accommodations continue to attract travelers, hoteliers can take a page from their book and offer their guests simple accouterments such as a book library, coffee machine and locally sourced brew and tea, or batch of fresh-baked cookies.
- Given changes to Europe’s data privacy regulation, the GDPR, many EU-based hotels will need to reexamine how they collect and handle guest (and staff) data in 2019. However, personalization is still possible. Adapting to the new GDPR will in large part be a matter of taking simple steps such as making sure the hotel website has the appropriate privacy settings, using software that complies, and communicating privacy notices to guests. 2019 will put the “experience” in “guest experience” in exciting new ways, whether it’s through wild food safaris or can’t-miss, once-in-a-lifetime activities. As travelers increasingly seek out memories and Instagram-worthy moments over traditional souvenirs, expect more partnerships between hotels and local restaurants and excursion providers.
- Guests are seeking more privacy, a private getaway from the hustle and bustle that can come with some hotels and larger accommodations. The attraction to private chefs and pools are becoming more and more popular. Some hotels are getting around this with creating private spaces or gated communities adjacent to their own business to accommodate this ever-increasing need from guests, whilst they still have access to all the amenities of the hotel right at their fingertips.
- 1) In 2019 technology is everywhere. And as more hoteliers understand that embracing tech isn’t just unavoidable, but hugely beneficial for their businesses, it will be an integral part of hotel operations, marketing, and distribution everywhere as well. Considering the above trends, tech to improve the traveler’s experience and booking process on mobile would be a wise investment. It might also make sense for cloud-based property management systems to be another priority tech addition for many hoteliers in 2019, who find that running a hotel with a pen-and-paper method just isn’t doable in today’s modern, digital world. 2) A free high-speed Internet connection is a must for the modern-day traveler. But if hoteliers want to improve the guest experience in their properties, they should keep up with other advances in technology too. Many hotel chains have adopted keyless entry systems for their accessibility and practicality. Keyless entry eliminates the frustration of guests losing their keys and, when used in conjunction with a pre-check-in system, it allows guests to go directly to their rooms upon arrival. Wireless charging is another highly requested tech feature, especially by business travelers. We have all done it before – forgetting a charger on an important business trip. However, with this simple device, that inconvenience is a thing of the past. Smart TVs and voice-activated devices, such as Amazon Alexa, are also featured in the rooms of tech-forward hotel properties. Guests can use Alexa to open the curtains, adjust the room temperature, dim the lights or turn the TV on.
- Back in January the travel industry’s leading research authority, Phocuswright, published a study on the state of independent properties in the online marketplace. The research found that such properties consider metasearch to be one of the most effective marketing channels available to them, and a solution to the rising costs of OTA commissions. According to the study, nearly two-thirds of independent properties now receive direct bookings from metasearch, and almost 90% intend to maintain or increase their use of metasearch for visibility and bookings in the future. On trivago, there are already 500,000 registered properties that are using the metasearch platform to promote their business and reach travelers online. Join them by registering for free and claiming your property’s trivago profile.
- Before choosing where to stay, a lot of travelers look at what is local to the accommodation as well as modes of transport. Local transportation companies are becoming more open to partnering with hotels, which is why hotel management should look into transportation like limos and rental cars. Taking that extra step for your guests will increase repeat visits and gain your hotel better reviews online.
- The wellness tourism industry is currently estimated at $563 billion. Over the last five years, travellers are expecting more from their accommodation than just a bed. They are pursuing innovative wellness experiences such as health spas, private saunas, fitness centres, as well as healthy food options. Growing trends are yoga spaces or retreats, air purification, in-room gym equipment and even vitamin-based shower-water.