A presentation given at Northern Voice 2010: The Faculty of Land and Food Systems at UBC attracts bright students passionate about the UBC Farm, food and the environment. The problem is that these student are not always able to communicate their message out to the general public. In LFS 400, we taught students that it was their role to take their passion and education to educate others. In a multidisciplinary partnership, including CBC Journalist Kathryn Gretsinger, LFS Faculty Professor Andrew Riseman and social media enthusiasts Duncan McHugh & Cyprien Lomas, we helped students find their stories, gave them the skills and confidence to tell them and ensured they followed the golden rules of journalism. Using podcasting as the medium of choice, students learned how to interview, present arguments based on expertise and model good scientific discussion through "unbiased" stories—in short they became citizen journalists / citizen scientists. Using the podcasts, this session will tell about the course and the impact it had on the students. We will also explore its potential to influence social media literacy in the broader curriculum of The Faculty of Land and Food Systems. Bio: Cyprien Lomas: After years of interest in social media, he finally managed to convince enough people (including a faculty member) to give it a go. Duncan McHugh: LFS Learning Centre's unassuming technology expert and teacher. Also a member of this year's Northern Voice organizing committee. Andrew Riseman: Faculty of Land and Food System plant breeding specialist, UBC Farm academic co-lead, techno-suspicious but full of crazy ideas. Kathryn Gretsinger: CBC Radio personality extraordinaire, now journalism educator extraordinaire and superb story coach; able to tease out a story wherever it lies.