The real estate industry is one the most massive sectors in the economy today yet most consultant find it challenging due to lack of ethics, information and adequate knowledge. This slide indicates some of the qualities crucial for success in the real estate industry.
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Outline
• Aims & Objectives
• Definition of terms
• Virtues
• Qualities
• Code of Ethics and Standards of Practice
• Summary
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Aims & Objectives
• To enable agents build their knowledge around the
qualities, values and ethics of real estate.
• To provide opportunities to learn from experts in the real
estate world with work backgrounds and experience.
• To provide agents with the skills to manage information
and resources effectively to becoming an outstanding
agent.
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Definition of Terms
• Virtue – It is the quality or practice of moral excellence or
righteousness.
• Qualities – It is an essential or distinctive characteristic,
property or attribute. An inherent or distinguishing
characteristic
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Virtues
• Honesty - Be upfront and transparent in dealings.
• Passion
• Trustworthy
• Patience
• Fidelity and loyalty
• Flair and good grooming - Show confidence and make
prospective buyers feel at ease.
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Qualities
• Good communication
• Proactive - Quick and timely responses
• Punctuality
• Ability to recognize location and follow description
• Good listening hear
• Aggressive yet polite attitude
• Good negotiating skills
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Qualities
• Adapting to clients’ needs
• Excellent work ethic
• Great sense of humor
• Local knowledge of the property
• Knowledge of the purchase process
• Be organized and pay attention to detail
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Code of Ethics and Standards of Practice
• The text of the 2017 Code of Ethics and Standards of
Practice was prepared by the National Association of
Realtors effective from January 1st , 2017 to serve as a
guide for all Realtors.
• To know more about it, follow the link below:
http://dukangroup.com/blog/code-of-ethics-and-standards-
of-practice-of-the-national-association-of-realtors-101-2/
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Summary
A real estate professional / Property Consultant does not
become successful overnight. Successful agents thrive
because of their unbridled enthusiasm, unfailing
determination and their insatiable desire to be at the forefront
of the industry.
In all, a qualified real estate agent is organized, transparent
and responsive. They are also hardworking, diligent and
focused.