Capabilities statement and historical work product and experiences for RE 360 LLC, the consulting and advisory collaboration of Joel Murphy and Alan Barocas

1. RE 360 LLC
A Total Real Estate Perspective
“Truly successful decision making relies on a balance
between experience and instinctive thinking.”
WHO
WE
ARE
• RE
360
is
a
partnership
of
two
senior
executives
in
the
retail
sector
that
have
combined
their
core
expertise
to
assist
investors,
lenders,
retailers
and
owners
with
the
evaluation,
acquisition,
asset
management,
strategic
direction
and
disposition
decisions
required
to
maintain
and
create
value
and
mitigate
risk
• Our
long
track
record
of
successes
in
the
development,
ownership,
store
selection
and
operations
disciplines
gives
us
a
unique
perspective
in
the
strategic
and
tactical
evaluation
of
real
estate
assets
• Alan
Barocas
is
the
founder
and
chief
executive
of
AJB
Associates,
an
Atlanta
based
consulting
firm.
Their
client
list
has
included
Calvin
Klein,
Under
Armour,
Vornado,
Advent
International
and
New
York
and
Co.,
among
others.
Prior
to
founding
AJB
Associates,
Alan
was
the
Sr.
Vice
President
of
Corporate
Real
Estate
for
GAP
Inc.,
the
world’s
largest
specialty
retailer.
• Joel
Murphy
is
the
founder
and
chief
executive
of
Murphy
Capital
and
Advisory
Group
LLC,
an
Atlanta
based
acquisition
and
consulting
firm.
Prior
to
founding
Murphy
Capital
and
Advisory
Group,
Joel
was
the
President
of
the
Retail
Division
of
Cousins
Properties
Incorporated,
a
leading,
publicly
traded
diversified
real
estate
company
with
extensive
experience
in
the
development,
acquisition,
financing,
asset
management
and
leasing
of
retail,
office,
multi-­‐family
and
land
development
projects.
WHAT
WE
DO
Ours
is
a
unique
approach
that
combines
both
the
retailer
and
owner
perspectives
in
the
evaluation
of
existing
shopping
center
assets,
portfolios,
and
organizations.
This
collaborative
perspective
gives
all
project
and
portfolio
constituencies
a
360°
view
of
the
present
and
future
possibilities
for
a
particular
asset,
portfolio
or
organization
and
specific
strategic
and
tactical
plans
designed
to
achieve
the
desired
results.

2.
Core
competencies:
• Provide
strategic
and
tactical
due
diligence
for
acquisition
decision-­‐making
relating
to
a
single
asset
or
a
portfolio.
• Asset
and
portfolio
evaluation
including
related
capital
structures
and
provide
guidance
and
options
available
to
maximize
profitability
and
mitigate
risk.
• Evaluate
the
existing
tenant
base
from
various
perspectives
including
position
in
the
market,
productivity
and
stability.
Our
extensive
industry
relationships
and
network
provide
specific
and
valuable
insight
as
to
the
desirability
of
the
center
and
its
likely
future
trajectory.
• Leasing
document
review
to
determine
risk
and
areas
of
strength
and
leverage
to
assist
in
the
creation
and
implementation
of
a
strategic
plan
for
the
center
or
for
the
portfolio.
• Review
the
characteristics
of
the
center
or
portfolio
from
a
senior
retail
executive’s
perspective
on
the
strengths
and
weaknesses
that
exist
which
will
be
incorporated
into
the
strategic
plan.
• Provide
recommendations
of
functional
experts
who
have
a
track
record
of
excellence
and
can
assist
the
owner,
lender
or
financial
partner
with
tactical
expertise
to
execute
the
plan
(leasing,
asset
management,
property
management,
debt
and
equity
financing).
• Evaluation
of
current
ownership’s
personnel
and
approach
to
determine
capabilities
and
ability
under
current
circumstances
to
execute
successfully.
WHY
WE
ARE
DIFFERENT
• Dedicated
advisory
team
of
industry
veterans
with
deep
experience
on
“both
sides
of
the
aisle”
• Substantial
long
term
industry
knowledge,
relationships
and
operating
expertise
• Shared
leadership
experiences
with
two
of
the
most
nationally
recognized
development/ownership
and
retail
organizations
-­‐-­‐
Cousins
Properties
Incorporated
and
Gap
Inc.
• Record
of
success
in
all
areas
of
retail
real
estate,
development
and
ownership
• Extensive
experience
in
all
US
and
Canadian
markets

3.
OUR
VIRTUAL
TEAM
• RE
360
has
developed
a
team
of
virtual
partners
who
can
both
advise
and
execute
in
area
such
as:
o Capital
Allocation
o Portfolio
market
evaluation
o Legal
o Leasing
o Construction
and
Entitlement
Obtainment
o Asset/Property
Management
CAPABILITIES
OVERVIEW
• We
have
evaluated
over
1000
shopping
centers,
both
existing
and
proposed,
for
their
value
as
opportunities
for
the
largest
specialty
retail
company
in
the
world.
• We
have
evaluated
over
1000
locations
for
the
development
of
power,
lifestyle
and
neighborhood
centers
and
developed
and
operated
over
10
million
square
feet
of
shopping
center
and
mixed
use
space.
• We
have
developed
the
leasing
guidelines
and
been
involved
in
the
lease
negotiation
for
over
700
retail
sites
and
have
a
thorough
knowledge
of
the
key
issues
which
maximize
profitability
and
mitigate
risk,
on
both
the
landlord
and
retailer
sides.
• We
created
the
idea
and
led
execution
by
the
team
of
the
design,
layout
and
leasing
of
a
cutting
edge
lifestyle
concept
for
one
of
the
pre-­‐eminent
REIT’s
in
the
country.
• We
have
a
thorough
working
knowledge
of
the
pro
forma
components
of
both
the
owner
and
the
retailer.
This
provides
us
with
the
ability
to
maximize
profitability
and
mitigate
risk.
This
includes
a
firm,
experienced
understanding
of
the
operating
assumptions
inside
Argus
and
other
financial
modeling
software
and
the
ability
to
make
experienced
market
calls
with
respect
to
those
key
assumptions.
• We
have
worked
with
all
the
major
shopping
center
REITS
and
are
familiar
with
their
strategies
which
allow
us
to
address
retailers
from
a
perspective
that
is
not
foreign
to
them.

4. • We
have
worked
with
all
of
the
major
national
and
regional
retailers
and
enjoy
high
level
relationships
with
senior
executives
of
these
companies.
• Commissioned
by
one
of
the
largest
REITs
in
the
country
to
evaluate
the
Indian
market
and
their
shopping
center
industry
from
an
American
retailers
perspective.
• We
have
been
involved
with
the
quality
evaluation
of
multiple
real
estate
portfolios
for
the
investment
community.
• Have
assisted
private
equity
firms
in
the
evaluation
of
potential
retail
targets.
This
included
a
quality
evaluation
of
the
malls
and
shopping
centers
occupied
by
the
targeted
retailer.
• Have
assisted
a
national
retailer
in
decisions
related
to
securing
the
leases
of
a
large
retail
chain
in
liquidation.
• Have
assisted
a
well-­‐capitalized
hedge
fund
in
the
strategic
and
functional
due
diligence
for
the
acquisition
of
a
center
by
engaging
in
direct
conversations
with
the
major
retailers
anchoring
the
targeted
acquisition
and
determine
market
assumptions
to
be
used
in
their
acquisition
financial
model.
• Engaged
by
one
of
the
largest
bank
holding
companies
in
Georgia
to
assist
in
their
evaluation
of
property
securing
one
of
their
commercial
real
estate
loans
and
make
a
recommendation
as
to
a
“go
or
no
go”
decision
related
to
the
development.
• Engaged
by
a
privately
held
real
estate
investment
firm
to
assist
in
their
pursuit
of
the
acquisition
of
a
large,
complex,
mixed
use
project
including
retailer
discussions
and
vetting
of
the
financial
acquisition
model
as
well
as
conceptualization
of
a
go-­‐forward
strategic
and
tactical
leasing
and
asset
management
turnaround
plan
for
the
asset.