1. August 15, 2012
Dear James,
Thank you for the opportunity to view your unique multi-use property. As you will notice in the
following slides, our company provides many above and beyond services to our clients as well as
professional guidance and direction every step of the way. Please take a few moments to study
the contents explaining our marketing strategy and what sets us apart as a company.
After reviewing the comparable sold properties in the area, the market conditions are less than
ideal for the sale of this type of building. However, Mark and I feel that with proper pricing and
exposure we may have something unique and unusual to offer a prospective purchaser. Our
professional suggestion is an asking price of $259,000. The second floor unfinished space is a
concern and that is reflected in the pricing. We feel that putting more money into finishing the
space will not raise the value significantly enough to offset the expense. A simple tidying up and
minimizing clutter will go a long way.
After review of the following, please feel free to contact either of us to discuss the details. We
are able to offer our services and incentive to a purchaser’s agent at a 6% payment on the
purchase price. Thank you again for this opportunity. We look forward to helping you find the
perfect new owner for your beautiful building in the heart of downtown Middletown.
Best Regards,
Heather Long & Mark Tierney
R.J. Smith Realty
2.
3. COMMON CLIENT OBJECTIVES
1. To get property sold!
2. To obtain the most value from the sale!
3. To meet a specific timeframe!
WHAT ARE THE CHALLENGES?
5. STRATEGIES TO ADDRESS
CHALLENGES
Challenge: High Inventory
Strategy:
1. Internet based marketing
2. Personally design ads posted
to a spiderweb of syndicated
partner websites
6. STRATEGIES TO ADDRESS
CHALLENGES
3. Exclusive library of email addresses enables us to reach half a
million targeted audiences a month
4. RealESolutions.com provides individual webpage for each property
plus exclusive resourceful information in our Housing Data Matrix
5. Live telephone coverage 7 Days a week
7. STRATEGIES TO ADDRESS
CHALLENGES
The Challenge: Low Values
Strategy
1. Price property accordingly 2. Obtain maximum exposure
a. Aggressive-short time frame
b. Conservative-no urgency
8. EXPOSURE TACTICS
Week 1
-Enter listing in MLS
-Review in detail showing strategies to
best serve the seller's objectives
-Install "For Sale" sign
-Install lock box
-Inform all office staff and members of
new listing
-Prepare e-brochure for targeted email
marketing
-Enhance all syndicate website
marketing
-Prepare property flyer
-Create virtual tour
-Execute neighborhood postcard mailing
-Schedule agent tours
-Review Progress with owner
9. EXPOSURE TACTICS
Ongoing
-Distribute flyers
-Arrange showings for other agents
-Decide on hosting an open house
-Evaluate price and exposure
-Contact associates for direct feedback
-Review progress with owner
-Present and negotiate all offers
-Arrange for inspections and appraisal
-Follow through with all closing
procedures
10. STRATEGIES TO ADDRESS
CHALLENGES
The Challenge: Tight lending
Strategy:
1. Qualify buyers
1. Find out if a purchase is really possible in the immediate future
2. Is there another home that must be sold first before a buyer can
proceed
3. What price range they can afford
2. Recommend reputable lenders
1. Angela Demaris, Home Mortgage Consultant, Renovation
Specialist, Wells Fargo Home Mortgage
2. Sheri Herbert, Walden Savings Bank
3. Melissa Flickenschild, Wallkill Valley Federal
11. WHY WE STAND OUT
•A real estate trend setter, adapting to
the latest innovations in technology
•Community involvement & volunteer
activity leads to more exposure
•Cooperative family spirit leads to
expanded base of knowledge and
experience available
R.J. Smith Realty &
D.L. Hawkins & Associates joined
forces to increase services to a
larger client base.
12. WHAT SETS ME APART?
1. My client’s interest is my #1 concern; I am someone who cares and likes
feedback.
2. The #1 complaint to agents is that they are negligent in returning phone calls.
I will call you back!
I personally believe everyone deserves honesty, fairness & respect.
When you authorize me to transact business on your behalf, a trustworthy and
confidential relationship ensues. My behavior will reflect accountability and
dutifulness to my clients rather than any favoritism given to my own best
interest. I deliver personal and professional service.
Professional Affiliations
• Orange County Association of Realtors®
• New York State Association of Realtors®
• National Association of Realtors®
• Greater Hudson Valley Multiple Listing Service
Upon review, please call me to discuss
(845)325-9569
