The first book using case studies for business management.

1. $32.95 U.S.
Organizing for Profit in China
Organizing for Profit
David S. Wu negotiated and managed the first and only
in China
profitable venture for AlliedSignal (now Honeywell) in the
1990s. After spending eight years in Asia to deliver US$40
million profit on US$300 million sales for Danaher, Tyco,
RRDonnelley and Honeywell, he returned to the US to share
A Case Study Approach
his unique insights and help companies organize for profitable
growth in China.
David S. Wu
In Organizing for Profit in China, he establishes the analytical
David S. Wu is President, Wu &
framework through Business Life Cycle and Career Life Cycle
Associates LLC. He spent eight years in The Chinese society has evolved for
concepts, together with case studies like those used at top
5,000 years and was the first to use
Asia as a general manager based in
MBA schools, focusing on the US$30-50 billion annual
currency for trade over 1,000 years
Shanghai and Hong Kong, plus twelve expenditure on expatriates. His “30 Minute Workbook” to build
ago. Western society industrialized
your China ventures gives you a chance to examine and
years in the US working for Boeing,
the world and dominated China for
prioritize issues in your company so you can focus on areas
cover size 20.938 x 9.5
cut size 20.688 x 9.25
Danaher, BFGoodrich, Tyco, RRDonnelley,
over 100 years through the first half of
with the greatest impact on your staff and your budget.
and Honeywell. His credentials include the 20th century.
CPA, CMA, Wharton MBA, University of
In December, 2001, China emerged
Pennsylvania MSE, and Princeton BSE.
“David S. Wu has written a terrific book on doing business in China. Don’t miss this from 30 years of isolation and 22 years
He also completed programs at CCL, guide into the land of the world’s first capitalists.”
of reform and agreed to abide by rules
—Dr. Bob Rosen, CEO of Healthy Companies International. Author of Global
Thunderbird, and Kellogg Schools. of international trade. With 20% of the
Literacies (2000), Leading People (1996) and Healthy Company (1991)
world population and a vibrant
economy, the world is re-entering
“David S. Wu is an astute executive with a deep knowledge of international
commerce in general and China in particular. Let him be your personal guide China by spending US$30-50 billion
“through the looking glass,” to view and assimilate the issues of doing business in
David S. Wu
per year on expatriates alone.
China in fascinating and important new ways.”
—John Lucht, Author of Rites of Passage at $100,000 to $1 Million+
Prepare to maximize the value of your
investments by examining and
prioritizing your China operations
ISBN:0-595-65626-9
using Business Life Cycle and Career
Life Cycle concepts and actual case
iUniverse, Inc.
2021 Pine Lake Rd. studies. Grab a pen and complete the
$32.95 U.S.
Suite 100 “30 Minute Workbook” to build your
$53.95 Canada
Lincoln, NE 68512 China ventures. You’ll pinpoint where
£27.99 U.K.
www.iuniverse.com you can have the biggest impact on
your profits in China.
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3.5 flap 6.5625 6.5625 3.5 flap
0.813
6.00 x 9.00