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In today’s world, we each carry the world’s knowledge in our pants. As consumers, our uninhibited ability to access self-service information through our smart phones and other mobile devices has forever changed how and when we research, consider and ultimately buy products and services. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of a purchase decisions are now made prior to the buyer ever communicating with a sales representative.
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In this high-energy presentation, Nate Riggs will open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a highly progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using the inbound marketing approach to capture customer attention, build trust through information sharing and turn website visitors into leads and customers.
Audience members will come away from this presentation with a better understanding of:
How the purchase funnel has changed as a result of digital media.
The tie between online content and lead generation, and how you can increase demand for your products and services.
How marketing automation and personalization can increase sales.
Where social media fits in your company’s your marketing mix.
How to plan your internal resources to execute inbound marketing strategies over the long term.
Nate Riggs was one of the featured keynote speakers at DOYO Live – A digital marketing + interactive design conference held in Youngstown, Ohio. DOYO Live 2017 will take place on August 3, 2017.