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How to Get Sharper Results from Marketing & Sales

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In today’s world, we each carry the world’s knowledge in our pants. As consumers, our uninhibited ability to access self-service information through our smart phones and other mobile devices has forever changed how and when we research, consider and ultimately buy products and services. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of a purchase decisions are now made prior to the buyer ever communicating with a sales representative.

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In this high-energy presentation, Nate Riggs will open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a highly progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using the inbound marketing approach to capture customer attention, build trust through information sharing and turn website visitors into leads and customers.

Audience members will come away from this presentation with a better understanding of:
How the purchase funnel has changed as a result of digital media.
The tie between online content and lead generation, and how you can increase demand for your products and services.
How marketing automation and personalization can increase sales.
Where social media fits in your company’s your marketing mix.
How to plan your internal resources to execute inbound marketing strategies over the long term.


Nate Riggs was one of the featured keynote speakers at DOYO Live – A digital marketing + interactive design conference held in Youngstown, Ohio. DOYO Live 2017 will take place on August 3, 2017.

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How to Get Sharper Results from Marketing & Sales

  1. 1. Nate Riggs, CEO NR Media Group nate@nrmedia.biz 614-348-2646 INBOUND HABITS
 How to Get SHARPER Results from Marketing & Sales
  2. 2. “Content is king” @nateriggs | #DoYoLive
  3. 3. Who was the first person to say it? @nateriggs | #DoYoLive
  4. 4. @juntajoe @nateriggs | #ContentHabits@nateriggs | #DoYoLive
  5. 5. “Content is King” was the title of an article published by Bill Gates on the Microsoft blog in 1996... @nateriggs | #DoYoLive
  6. 6. @nateriggs @nateriggs | #DoYoLive
  7. 7. @nateriggs | #inboundhabits
  8. 8. Television viewing has been 
 on a steady decline since 2008. Source: Nielsen Ratings / BI Intelligence: The Future of Digital 2014 @nateriggs | #DoYoLive
  9. 9. Source: cbsnews.com - Pope Francis in New York @nateriggs | #DoYoLive
  10. 10. Image Credit: Luca Bruno / Associated Press St. Peter's Basilica: 2005St. Peter's Basilica: 2013 @nateriggs | #DoYoLive
  11. 11. Source: ComScore Mobile Lens 2014 U.S. mobile market penetration was 77.1% as of July 2015. @nateriggs | #DoYoLive
  12. 12. As of January 2016, 60% of The Top Smartphone Apps 
 were owned by Facebook and Google Source: comScore: The Mobile Lens January 2014 @nateriggs
  13. 13. @nateriggs | #DoYoLive
  14. 14. @nateriggs@nateriggs@nateriggs | #DoYoLive
  15. 15. Source: Pacific Crest September 2015 @nateriggs
  16. 16. Source: Pacific Crest September 2015 @nateriggs @nateriggs | #DoYoLive
  17. 17. Source: Pacific Crest September 2015 @nateriggs @nateriggs | #DoYoLive
  18. 18. @nateriggs | #DoYoLive
  19. 19. Source: Pacific Crest September 2015 @nateriggs @nateriggs | #DoYoLive
  20. 20. Source: Pacific Crest September 2015 @nateriggs @nateriggs | #DoYoLive
  21. 21. Search Ride the long tail. @nateriggs | #DoYoLive
  22. 22. @nateriggs @nateriggs | #DoYoLive
  23. 23. @nateriggs @nateriggs | #DoYoLive
  24. 24. @nateriggs
  25. 25. Hyper Relevance Right person. Right content. Right time. @nateriggs | #DoYoLive
  26. 26. Customer Personas Semi-fictional representations of your ideal customers, based on data, insights and educated speculation about their demographics, behavior, motivations and goals. @nateriggs | #DoYoLive
  27. 27. I need to understand my problem. @nateriggs | #DoYoLive
  28. 28. @nateriggs | #DoYoLive
  29. 29. I want to understand what my problem is. I want to understand how to solve my problem @nateriggs | #DoYoLive
  30. 30. I need to understand my problem. I need to understand how to solve my problem I want to understand who can help me solve my problem. @nateriggs | #DoYoLive
  31. 31. @nateriggs | #DoYoLive
  32. 32. Answers Ask, listen and help. @nateriggs | #DoYoLive
  33. 33. bit.ly/content-activation Source: NR Media Group - Columbus HubSpot User Group @nateriggs | #DoYoLive
  34. 34. @nateriggs | #DoYoLive
  35. 35. @nateriggs | #DoYoLive
  36. 36. @nateriggs | #DoYoLive
  37. 37. @nateriggs | #DoYoLive
  38. 38. @nateriggs | #DoYoLive
  39. 39. Reach Grow the TOFU. @nateriggs | #DoYoLive
  40. 40. Top of Funnel (TOFU) Middle of Funnel (MOFU) Bottom of Funnel (BOFU) @nateriggs | #DoYoLive
  41. 41. Top of Funnel (TOFU) Middle of Funnel (MOFU) Bottom of Funnel (BOFU) @nateriggs | #DoYoLive
  42. 42. Top of Funnel (TOFU) Middle of Funnel (MOFU) Bottom of Funnel (BOFU) @nateriggs | #DoYoLive
  43. 43. HubSpot CRM & Sales Platform Demo bit.ly/hubspot-crm-demo Source: comScore: Columbus HubSpot User Group @nateriggs
  44. 44. Personalization Talk to one, not everyone. @nateriggs | #DoYoLive
  45. 45. When is your show on? @nateriggs | #DoYoLive
  46. 46. Episodic Set customer expectations. @nateriggs | #DoYoLive
  47. 47. Reporting Make data-driven decisions @nateriggs | #DoYoLive
  48. 48. The long term winners are those who use the medium to deliver information and entertainment. @nateriggs | #DoYoLive
  49. 49. The long term winners are those who use the medium to deliver information and entertainment. Search: Ride the long tail. Hyper Relevance: Right person, right content, right time. Answers: Ask, listen and help. Reach: Grow the TOFU. Personalization: Talk to one, not everyone. Episodic: Set customer expectations. Reporting: Make data-driven decisions. @nateriggs | #DoYoLive
  50. 50. The long term winners are those who use the medium to deliver information and entertainment. Search: Ride the long tail. Hyper Relevance: Right person, right content, right time. Answers: Ask, listen and help. Reach: Grow the TOFU. Personalization: Talk to one, not everyone. Episodic: Set customer expectations. Reporting: Make data-driven decisions. @nateriggs | #DoYoLive
  51. 51. Super Early Bird 8/1 – 8/30 - $150.00 Exclusive Code DOYOLiveLove Save $50 bit.ly/oimd16-go
  52. 52. Nate Riggs, CEO NR Media Group nate@nrmedia.biz 614-348-2646 THANK YOU
 #DOYOLive

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