How to Get Sharper Results from Marketing & Sales
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The document appears to be a series of tweets and posts by Nate Riggs, the CEO of NR Media Group. It discusses various marketing and sales strategies or "habits" such as using search engine optimization to ride the long tail, creating hyper relevant content tailored to the right person at the right time, generating answers to common questions from customers, growing awareness at the top of the marketing funnel, using personalization to speak to individual customers rather than large audiences, creating episodic content to set expectations, making data-driven decisions using reporting tools, and delivering information and entertainment through various media. It also advertises an upcoming conference and provides registration details.
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How to Get Sharper Results from Marketing & Sales
- 1. Nate Riggs, CEO NR Media Group nate@nrmedia.biz 614-348-2646 INBOUND HABITS How to Get SHARPER Results from Marketing & Sales
- 2. “Content is king” @nateriggs | #DoYoLive
- 3. Who was the first person to say it? @nateriggs | #DoYoLive
- 4. @juntajoe @nateriggs | #ContentHabits@nateriggs | #DoYoLive
- 5. “Content is King” was the title of an article published by Bill Gates on the Microsoft blog in 1996... @nateriggs | #DoYoLive
- 9. Television viewing has been on a steady decline since 2008. Source: Nielsen Ratings / BI Intelligence: The Future of Digital 2014 @nateriggs | #DoYoLive
- 10. Source: cbsnews.com - Pope Francis in New York @nateriggs | #DoYoLive
- 11. Image Credit: Luca Bruno / Associated Press St. Peter's Basilica: 2005St. Peter's Basilica: 2013 @nateriggs | #DoYoLive
- 12. Source: ComScore Mobile Lens 2014 U.S. mobile market penetration was 77.1% as of July 2015. @nateriggs | #DoYoLive
- 13. As of January 2016, 60% of The Top Smartphone Apps were owned by Facebook and Google Source: comScore: The Mobile Lens January 2014 @nateriggs
- 16. Source: Pacific Crest September 2015 @nateriggs
- 17. Source: Pacific Crest September 2015 @nateriggs @nateriggs | #DoYoLive
- 18. Source: Pacific Crest September 2015 @nateriggs @nateriggs | #DoYoLive
- 20. Source: Pacific Crest September 2015 @nateriggs @nateriggs | #DoYoLive
- 21. Source: Pacific Crest September 2015 @nateriggs @nateriggs | #DoYoLive
- 22. Search Ride the long tail. @nateriggs | #DoYoLive
- 25. @nateriggs
- 26. Hyper Relevance Right person. Right content. Right time. @nateriggs | #DoYoLive
- 27. Customer Personas Semi-fictional representations of your ideal customers, based on data, insights and educated speculation about their demographics, behavior, motivations and goals. @nateriggs | #DoYoLive
- 28. I need to understand my problem. @nateriggs | #DoYoLive
- 30. I want to understand what my problem is. I want to understand how to solve my problem @nateriggs | #DoYoLive
- 32. I need to understand my problem. I need to understand how to solve my problem I want to understand who can help me solve my problem. @nateriggs | #DoYoLive
- 35. Answers Ask, listen and help. @nateriggs | #DoYoLive
- 36. bit.ly/content-activation Source: NR Media Group - Columbus HubSpot User Group @nateriggs | #DoYoLive
- 43. Reach Grow the TOFU. @nateriggs | #DoYoLive
- 44. Top of Funnel (TOFU) Middle of Funnel (MOFU) Bottom of Funnel (BOFU) @nateriggs | #DoYoLive
- 46. Top of Funnel (TOFU) Middle of Funnel (MOFU) Bottom of Funnel (BOFU) @nateriggs | #DoYoLive
- 48. Top of Funnel (TOFU) Middle of Funnel (MOFU) Bottom of Funnel (BOFU) @nateriggs | #DoYoLive
- 51. HubSpot CRM & Sales Platform Demo bit.ly/hubspot-crm-demo Source: comScore: Columbus HubSpot User Group @nateriggs
- 52. Personalization Talk to one, not everyone. @nateriggs | #DoYoLive
- 56. When is your show on? @nateriggs | #DoYoLive
- 57. Episodic Set customer expectations. @nateriggs | #DoYoLive
- 61. Reporting Make data-driven decisions @nateriggs | #DoYoLive
- 62. The long term winners are those who use the medium to deliver information and entertainment. @nateriggs | #DoYoLive
- 63. The long term winners are those who use the medium to deliver information and entertainment. Search: Ride the long tail. Hyper Relevance: Right person, right content, right time. Answers: Ask, listen and help. Reach: Grow the TOFU. Personalization: Talk to one, not everyone. Episodic: Set customer expectations. Reporting: Make data-driven decisions. @nateriggs | #DoYoLive
- 64. The long term winners are those who use the medium to deliver information and entertainment. Search: Ride the long tail. Hyper Relevance: Right person, right content, right time. Answers: Ask, listen and help. Reach: Grow the TOFU. Personalization: Talk to one, not everyone. Episodic: Set customer expectations. Reporting: Make data-driven decisions. @nateriggs | #DoYoLive
- 65. Super Early Bird 8/1 – 8/30 - $150.00 Exclusive Code DOYOLiveLove Save $50 bit.ly/oimd16-go
- 66. Nate Riggs, CEO NR Media Group nate@nrmedia.biz 614-348-2646 THANK YOU #DOYOLive