Why is Big Data Important?

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Presentation by CIO and Professor Lee Bogner - originally presented at the All Analytics Academy Big Data and Customer Experience Event Oct 2013

Lee Bogner is Professor of ECommerce, Information Technology and Business Analytics at Hofstra University’s Frank G. Zarb School of Business; is Global ECommerce Solutions Architect at Johnson & Johnson Consumer Products and is former head of ECommerce at Bed Bath and Beyond's buybuyBABY.com, CIO at Real Savvy Media (Disney) and MKAgency. See http://slideshare.net/leebogner for Lee Bogner’s slideshare presentations on data analytics, digital marketing, eCommerce and social media technologies for business.

“Why is Big Data Important as input to derive analytical insight for marketing-driven technologies, understanding customer behavior and to delight customers?”

Presented at Hofstra University HUSU Entrepreneur Club Conference October 5, 2013

Boosting the Customer Experience With Big-Data: Today’s world of the customer is new, exciting and different. Always on, cell phones, QR codes, 24x7 Internet, tablets, interactive kiosks, digital signage and highway billboards, mobile apps, social apps, Social TV, cloud computing, intra-company collaborative forecasting and planning, vendor management inventory, supply chain optimization, rich streaming media – dare I say it’s not your Daddy’s Madison Avenue?

To claim that for most organizations, this has been a major disruption is an understatement. Reaching today’s consumers, serving today’s pro-sumers, delighting today’s customers, has always required a plan, channel management and measurement. We’ve had data and information since the dawn of time, and certainly the dawn of the computing age. Businesses have coped with the mainframe era, local area networks and client server, the Internet age, the evolution of social networking and now the emergence of an “always on” business world, and now personal life style choice.

But how do you cope when the amount, speed and methods of consumer touch points and information choice has expanded to seemingly unlimited proportions? Consumers have a lot to say. And they are saying it! Global business competition has blurred work-personal- life blurred with “follow-the-sun” demands. And all the data. And it’s Big!

• How do you tame Big Data? And put Big Data to work for you and your customers?
• Who is doing what? And how? And how has that helped tame, satisfy and delight data-savvy consumers?
• Learn how the innovators, early adopters, the mainstream and the laggards are dealing with these transformative changes. And perhaps how you may make the changes you need to tame Big Data!



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Why is Big Data Important as input to derive analytical insight for marketing-driven technologies, understanding customer behavior and to delight customers

Hofstra Univ Entrepreneur Club Conference presentation by Lee Bogner 20131005

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  • 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 14% of Twitter users use the stream to find and share products and opinions
  • The Mad Men Era was about pushing messages
  • Now …Engaging…Conversing WITH Peoplehttp://www.flickr.com/photos/lanuiop/4420606662/sizes/l/in/photostream/
  • All of those conversations are what defines your brand.
  • Which means social can not live in a silo. Real time conversations are happening every day that define your brand. Those real-time conversations can be harnessed, monitored and measured to drive highly relevant conversations across multiple channels.
  • Consumers are in control of your brand. With Twitter, Facebook and Mobile added to your plate, already full with email and other marketing channels, you are in charge of managing more online customer interactions, more channels and more data than ever before.
  • These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere.This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms.Use these tools to analyze mentions of their brands, orgs, people; find and understand the influence of thoughtleaders in their industry and keep tabs of the competition.
  • The Mad Men Era was about pushing messages
  • The Mad Men Era was about pushing messages
  • 14% of Twitter users use the stream to find and share products and opinions
  • Social Media is in its infancy – there are plenty of opportunities to build “conversations”
  • Both Brands and Trade Associations are exploring the tactics – some deeper than others
  • 3. Enough evidence is in to assert claim that Social Media can have a positive impact on sales
  • 4. Grocery shoppers have more tools than ever to compare prices, purchase online, share information, influence brands-retailers
  • 14% of Twitter users use the stream to find and share products and opinions
  • The Mad Men Era was about pushing messages
  • 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • Why is Big Data Important?

    1. 1. Oct. 5, 2013 #HUSU #HofstraU Boosting the Customer Experience with Big Data & BIG DATA Marketing Technology @LeeBogner Slideshare.net/leebogner
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