Presentation by CIO and Professor Lee Bogner - originally presented at the All Analytics Academy Big Data and Customer Experience Event Oct 2013
Lee Bogner is Professor of ECommerce, Information Technology and Business Analytics at Hofstra University’s Frank G. Zarb School of Business; is Global ECommerce Solutions Architect at Johnson & Johnson Consumer Products and is former head of ECommerce at Bed Bath and Beyond's buybuyBABY.com, CIO at Real Savvy Media (Disney) and MKAgency. See http://slideshare.net/leebogner for Lee Bogner’s slideshare presentations on data analytics, digital marketing, eCommerce and social media technologies for business.
“Why is Big Data Important as input to derive analytical insight for marketing-driven technologies, understanding customer behavior and to delight customers?”
Presented at Hofstra University HUSU Entrepreneur Club Conference October 5, 2013
Boosting the Customer Experience With Big-Data: Today’s world of the customer is new, exciting and different. Always on, cell phones, QR codes, 24x7 Internet, tablets, interactive kiosks, digital signage and highway billboards, mobile apps, social apps, Social TV, cloud computing, intra-company collaborative forecasting and planning, vendor management inventory, supply chain optimization, rich streaming media – dare I say it’s not your Daddy’s Madison Avenue?
To claim that for most organizations, this has been a major disruption is an understatement. Reaching today’s consumers, serving today’s pro-sumers, delighting today’s customers, has always required a plan, channel management and measurement. We’ve had data and information since the dawn of time, and certainly the dawn of the computing age. Businesses have coped with the mainframe era, local area networks and client server, the Internet age, the evolution of social networking and now the emergence of an “always on” business world, and now personal life style choice.
But how do you cope when the amount, speed and methods of consumer touch points and information choice has expanded to seemingly unlimited proportions? Consumers have a lot to say. And they are saying it! Global business competition has blurred work-personal- life blurred with “follow-the-sun” demands. And all the data. And it’s Big!
• How do you tame Big Data? And put Big Data to work for you and your customers?
• Who is doing what? And how? And how has that helped tame, satisfy and delight data-savvy consumers?
• Learn how the innovators, early adopters, the mainstream and the laggards are dealing with these transformative changes. And perhaps how you may make the changes you need to tame Big Data!
Why is Big Data Important as input to derive analytical insight for marketing-driven technologies, understanding customer behavior and to delight customers
Hofstra Univ Entrepreneur Club Conference presentation by Lee Bogner 20131005