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Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009

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Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009

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Ecological Intelligence in Communication, Green Camp KarmaKonsum Frankfurt 2009

  1. 1. Ecological
Intelligence
in
 Communica0on
 KarmaKonsum
GreenCamp
2009
 #kk2009
 @dromescu
 Frankfurt
20.06.2009

  2. 2. We
are
living
in
a
world
of
material
abundance.
 How
much
cost
us?

  3. 3. This
is
the
impact
reality
for
our
material
 abundance...

  4. 4. Our
material
abundance
impacts
on:
 •  Geosphere
:
soil,
water,
climate
 •  Biosphere
:
our
bodies,
other
species,
plant
 life
 •  Sociosphere:
human
concerns
condiLon
for
 workers,
childs


  5. 5. Lost
in
the
Tunell
of
choice...

 InformaLon
Asymmetry

  6. 6. Radical
Transparency
 •  Use
data
to
make
more
virtuos
decisions

 •  Ecologically
transparent
marketplace
 •  Full
disclosure


  7. 7. Roman
Empire
and
the
radical
transparency
on
 olive
oil


  8. 8. InformaLon
Asymmetry
in
Energy
Market
 Energy
 Behavior?
 conservaLon
 Diesel?
 arLcles?
 IsolaLon?
 Gasolin?
 Devices?
 HeaLng/
 Hybrid?
 warm

 water?
 Gas?
 ULlity?
 Air

 Electro?
 Finance
&
 condiLon?
 IncenLves?
 Insurance?

  9. 9. Use
case:
City
of
Boston

  10. 10. GeneraLon
of
transparency
 •  First:
Forced
disclosure
with
right‐to‐know
 laws
 •  Second:
Rules
that
forced
corporate
to
 disclose
hard‐to‐detect
risks
or
benefits
(
CO2,
 nutrients
or
allergens
in
foods...)
 •  Third
:
Bo[om‐up
transparency
driven
by
 vigilant
and
acLve
consumers

  11. 11. Reduce
the
LCA
complexity
for
a
product
to
a
 quality
symplicity
 •  Needs
for
bio‐,
geo‐
and
sociometrics

 •  Needs
for
LCA
free
data
from
corporates
 •  ComputaLonal
power
we
have
enough

 •  Open
a
real
conversaLon
between
consumer
 and
producer

  12. 12. The
power
of
Distributed
Social
Networks
 FOAF
=
Ad
Infinitum

  13. 13. BUZZ
with
Microblogging
&
Nano‐conversaLons

  14. 14. #IranElecLon

  15. 15. Social
 Technographics

  16. 16. Build
InformaLon
Symmetry


  17. 17. 90%
on
impacts
come
from
manufacture,
 transport
and
disposal
not
from
use

  18. 18. Requirements
for
Radical
Transparency
 •  AuthoritaLve
Knowledge
 •  ImparLality
and
Trust
 •  Open
the
walled
garden
of
data

  19. 19. The
choice
of
Ecolabels

  20. 20. It‘s
all
about
the
bag,
what
is
a
sustainable
product?

  21. 21. •  Dan
Romescu
 @dromescu
 Dan.Romescu@wacox.de


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