Green Business in Malaysia - The Journey Forward Is it worthwhile to start a business to support the environmenta in Malaysia - what are the challenges, benefits?

1. Green Businesses
The Journey
Forward
UKM Talk – Green Business Evolution 16Nov2014 1

2. Green Businesses
2
Necessity
From Movement to Market
 Stakeholders
Industries – New or Transit
Challenges
UKM Talk – Green Business Evolution
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3. Founder & MD of Green Sentral
Exco of Environmental Protection Society Malaysia (EPSM)
HRDF Certified Trainer
Researcher, Interviewer & Photographer – The Green Frontier Book (2012)
Speaker on Ecopreneurship, Sustainable Living, Edible Gardens
Blogger on green matters
Part time Student (USM Mcom)
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4. 4
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5. Green Businesses
Necessity
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6. Must we change?
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7. Can we continue this way?
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ECOLOGICAL OVERSHOOT
It is now taking 1.5 years for the Earth to fully
regenerate the renewable resources that people
are using in a single year. Instead of living off the
interest, we. are eating into our natural capital
Human Demand on the Earth’s Resources
UKM Talk – Green Business Evolution
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8. Can we continue this way?
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The Living Planet Report, 2004, WWF
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9. Can we continue this way?
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10. Respondents' Eco Footprint
(hectares per person)
less than 4 4-6 6-7.7
8%
54%
38%
Eco Footprint Ranking (2005)
Country
Hectares/
person
USA 9.4
Canada 7.1
Ireland 6.3
UK 5.3
France 4.9
Italy 4.8
Portugal 4.4
Singapore 4.2
Mexico 3.4
World Average 2.7
Malaysia 2.4
Costa Rico 2.3
Earth Total
Productive Area 2.1
Egypt 1.7
India 0.9
Bangladesh 0.6
Green Sentral
Survey
Nov 2014

11. Can we continue this way?
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12. Green Businesses – Malaysia
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I would like to announce
here in Copenhagen that
Malaysia is adopting an
indicator of a voluntary
reduction of up to 40% in
terms of (carbon)
emissions intensity of
GDP (gross domestic
product) by the year 2020
compared to 2005 levels

13. Green Businesses
Movement
to
Market
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14. Green Businesses – Over the Ages
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REVOLUTION
A new way
of thinking
EVOLUTION
A new way
of living
ECOLIVING
An
improved
quality of
life

15. Green Businesses – Past
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http://www.fastcompany.com/1568686/history-green-brands-1960s-and-
1970s-%E2%80%93-doing-groundwork

16. Green Through the Decades
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1990s
SYSTEMS
(INDUSTRY)
Benchmark
ISO 14001
LCA, C2C
Certifications
Clean & Green
‘S’ word
1980s
PREVENTION
(CORP)
Measure &
Manage
Reduce Waste
Energy Efficiency
1970s
POLLUTION
(GOVT)
Regulations
Enforcement
Control

17. New Millennium – Green Waves
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18. 18
Wave 1
First, Do NO HARM
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19. Wave 2
Doing Well by Doing Good
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COST
IMAGE
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20. Wave 3
Green is Green
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Innovation +
New Markets +
New Biz Opportunities
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21. Green Businesses – Current
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S

22. Green Businesses – Influencers
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23. Green Evolution
Getting Over Fossil Fuel
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24. Green Businesses
Stakeholders
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25. Green Businesses
Who are Stakeholders?
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26. Green Businesses
Main Stakeholders
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Activists
& NGOs
Government
Industries
Consumers

27. Green Revolution
through Generation Evolution
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Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
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28. Green Revolution
through Generation Evolution
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Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
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29. Green Revolution
through Generation Evolution
29
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
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30. Green Revolution
through Generation Evolution
30
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
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31. Green Revolution
through Generation Evolution
31
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
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32. Green Revolution
through Generation Evolution
32
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
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33. Green Revolution
through Generation Evolution
33
Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg
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34. Green Revolution
through Generation Evolution
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Source: http://www.arthur-maxwell.com/articles/2011/09-generations.php
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35. Green Revolution
through Generation Evolution
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Source: http://permanentlearner.blogspot.com/2011/09/generations-chart.html
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36. Green Revolution
through Generation Evolution
36
Source: http://permanentlearner.blogspot.com/2011/09/generations-chart.html
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37. Green Revolution
through Generation Evolution
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Source: http://permanentlearner.blogspot.com/2011/09/generations-chart.html
UKM Talk – Green Business Evolution
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38. Green Revolution
through Generation Evolution
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Source: http://permanentlearner.blogspot.com/2011/09/generations-chart.html
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39. Green Business
Market Segments
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Behaviors of Various Shades of Green Consumers
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Source: green.tmcnet.com

40. Green Businesses – Influences
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Source: http://blog.catalyzecommunications.com/category/business/
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41. Green Business - Influencers
Green Sentral Survey (Nov 2014)
What would be a major factor for you to purchase eco products?
3.75 3.80 3.85 3.90 3.95 4.00 4.05 4.10 4.15 4.20 4.25
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Referrral from
friends/family
Practical / Easy to use
Eco labels /
Certification
Access to getting eco
products
Price

42. Green Businesses – Demand
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43. Green Business - Demand
Green Sentral Survey (Nov 2014)
How often do you buy green products?
6%
14%
33%
48%
Every week Less than every week
Once in a month Less than once in a month
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Do you have an interest in
buying green products?
UKM Talk – Green Business Evolution
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Yes
58%
36%
6%
Yes No It depends on the product

44. Green Business
Communication
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45. Green Business - Communication
Where do you go for information on Green (Sustainable) Living?
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
TV
Radio
Newspaper &
Publications
Internet / Search
Engines
Social Media
Government
sources/websites
NGOs
GreenSentral.co
m
Friends /
Families
Green Sentral Survey (Nov 2014)
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46. Green Businesses
Industries
New / Transit
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47. Green Agenda – Global to Local
Source: http://www.mesym.com/en/articles/green-building-industry-in-malaysia-reality-check-market-perceptions-of-developers/
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48. Local Developments – Malaysia
Source: http://www.mesym.com/en/articles/green-building-industry-in-malaysia-reality-check-market-perceptions-of-developers/
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49. Green Issues – Scope Targets
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Source: http://www.epsway.com/products-solutions/carbon-management-platform/
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50. Green Businesses - Sectors
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Consumer
Goods
Education

51. Green Businesses – Growth Sectors
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52. Green Businesses
Challenges
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53. Have you heard?
Cases of Green Businesses having financial woes
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2009
2010

54. Have you heard?
Cases of Green Businesses having financial woes
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55. Have you heard?
Cases of Green Businesses having financial woes
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56. Group Discussion (3 mins)
Cases of Green Businesses having financial woes
What are the Factors to Consider?
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57. Actions Taken
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• VSS for 550 workers (from 3400)
• Downsize Operations – closed 4 of 24 production lines
• upgrade process technology - to better align production with
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expected market demand

58. Actions Taken - EcoPak
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1) Develop New Markets
2) Expand new product design
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59. Actions Taken
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• Reduce production capacity
• Technological advancement (batteries)
• Regain consumer confidence
• Pricing revision , and Re-evaluate Market
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60. The light at the end of the tunnel is “green”
Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html

61. The light at the end of the tunnel is “green”
Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html

62. The light at the end of the tunnel is “green”
Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html

63. The light at the end of the tunnel is “green”
Source: www.plugincars.com/comparing-toyota-prius-early-years-chevy-volt-114043.html

64. The light at the end of the tunnel is “green”
Source: www.wbcsd.ch/plugins/DocSearch/details.asp?type=DocDet&ObjectId=MTY3NjA

65. Green Business
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66. Green Business – Opportunities
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This is a real
opportunity to really
rethink what we’re
doing and to seize
some opportunities
UKM Talk – Green Business Evolution
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Joel Makower
Author, Strategies for the Green Economy