Why to decentralize? • 1. When a)acked, a decentralized organiza5on tends to become even more open and decentralized • 2. It’s easy to mistake starﬁsh for spiders • 3. An open system doesn’t have central intelligence; the intelligence is spread throughout the system ( swarm intelligence) • 4. Open systems can easily mutate .
Roman Empire vs. A<lla Central System vs. Unions of tribes
Federated versus Monolith Poli<cal Systems – Cold war
More arguments to decentralize • The decentralized organiza5on sneaks up on you: • For a century, the recording industry was owned by a handful of corpora<ons, and then a bunch of hackers altered the face of the industry. We’ll see this paSern repeat itself across diﬀerent sectors and in diﬀerent industries . • 6. As industries become decentralized, overall proﬁts decrease but social eﬃciency is growing: • The combined revenues of the remaining four [music industry giants] were 25 percent less than they had been in 2001. Where did the revenues go? Not to P2P players [Napster]. The revenue disappeared . • 7. Put people into an open system and they’ll automa5cally want to contribute: • People take great care in making the ar<cles objec<ve, accurate, and easy to understand [on Wikipedia] . • 8. When a)acked, centralized organiza5ons tend to become even more centralized: • As we saw in the case of the Apaches and the P2P players, when aSacked decentralized organiza<ons become even more decentralized.
The History of Social Networking or how do we created Social Monoliths
Social Monolith Proper<es • otal Control T• o sustainable systems, based just on buy Ngrowth • lock Innova<on inside and outside the Becosystem • ho owns at the end our the Data? W• nswer: Facebook, TwiSer, Google – not US A