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Downstream petroleum refers to the
refining and distributing of petroleum most
commonly in the form of gas.
What is downst...
1911 1974 1999
Founded by the Willborn brothers as a
water storage and tank company for
agricultural purposes. In 2012 the...
Build
SupplyDeliver Flying Star Transport delivers fuel to
various locations in Texas and in
Albuquerque.
Davidson Oil ord...
Davidson’s mission is to provide peace of mind through seamless energy
with a vision of becoming downstream petroleum's mo...
Drivers
Gas Stations
Amarillo
States in the U.S.
Stakeholders
Social medias used
Davidson Oil
First tweet: October 2014
Willborn Fuel and Tank Systems
First tweet: December 2015
Flying Star
First tweet: ...
Likes
647
404 183 60
Followers
Followers
160
134Unlike their other social media platforms,
these two are controlled by one account to
represent...
Hootsuite
• Post to all social media sites
• Monitor interactions
• Monitor site views, engagement, and trends
• Compare p...
Social media strategy • Consistency is the key focus, with updates to all platforms being similar.
• Branding is the main ...
Active
Campaign
Direct Email
Direct Mail
Outbound
Calling
Emails to
Customers
Case Study over Davidson Oil: A Family of Companies
Case Study over Davidson Oil: A Family of Companies
Case Study over Davidson Oil: A Family of Companies
Case Study over Davidson Oil: A Family of Companies
Case Study over Davidson Oil: A Family of Companies
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Case Study over Davidson Oil: A Family of Companies

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A case study presentation over three companies all intertwined in the downstream petroleum business.

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Case Study over Davidson Oil: A Family of Companies

  1. 1. Downstream petroleum refers to the refining and distributing of petroleum most commonly in the form of gas. What is downstream petroleum?
  2. 2. 1911 1974 1999 Founded by the Willborn brothers as a water storage and tank company for agricultural purposes. In 2012 the company was purchased by Davidson Oil. Founded as a partner of Davidson Oil. Founded by Joe Davidson as a downstream petroleum provider. Willborn Fuel and Tank Systems Davidson Oil Flying Star Transport Background of the company
  3. 3. Build SupplyDeliver Flying Star Transport delivers fuel to various locations in Texas and in Albuquerque. Davidson Oil orders and supplies fuel to Amarillo fuel stations. Willborn Tank and Fuel Systems builds and services fuel systems in Texas, Oklahoma, Colorado, New Mexico, and Kansas. How the company operates now
  4. 4. Davidson’s mission is to provide peace of mind through seamless energy with a vision of becoming downstream petroleum's most trusted partner. Found on davidsonoil.com Mission Statement
  5. 5. Drivers Gas Stations Amarillo States in the U.S. Stakeholders
  6. 6. Social medias used
  7. 7. Davidson Oil First tweet: October 2014 Willborn Fuel and Tank Systems First tweet: December 2015 Flying Star First tweet: May 2015 9 23 87 119 Followers
  8. 8. Likes 647 404 183 60
  9. 9. Followers Followers 160 134Unlike their other social media platforms, these two are controlled by one account to represent all three companies. Linkedin is the company’s fastest growing platform.
  10. 10. Hootsuite • Post to all social media sites • Monitor interactions • Monitor site views, engagement, and trends • Compare previous data to current Google Analytics Handling Social Media “The goal we have when posting to social media is to build the brand. Quantifying how much return on investment these platforms bring in is still hard to determine so we focus on the brand.” -John Lutz, VP of marketing/sales
  11. 11. Social media strategy • Consistency is the key focus, with updates to all platforms being similar. • Branding is the main goal for social media platforms. Who posts • 3 team members on the marketing team • One team member monitors all social media activity. • Most posts are related to the employees. This helps the public know who is behind the company and who they are dealing with. What is posted How much is posted • New posts are made every couple of weeks but interactions with customer’s comments are dealt with as soon as possible. Social media and how it’s done
  12. 12. Active Campaign Direct Email Direct Mail Outbound Calling Emails to Customers

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