P R & Regulation 205


Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

P R & Regulation 205

  1. 1. Events Management<br />David Phillips<br />
  2. 2. Planning and Managing Events and Conferences<br />Events and conferences. <br />Event management. <br />Working with VIPs. <br />Hospitality and entertainment <br />Reading - Baines et al chapters 16, 22 and Henslowe chapter 12<br />
  3. 3. What are they<br />An opportunity to build relationships<br />Organisation and Publics<br />Members of publics<br />Public to Public<br />An opportunity to communicate<br />Select audience<br />In charge of the agenda<br />Planned!<br />
  4. 4. First Rules<br />Plan well in advance<br />Why, Who, What, Where, When and how much?<br />The day’s agenda<br />Invitations, marketing and information<br />Paper invite/brochure etc (design and print takes time)<br />Web site (and can they book online?)<br />Social Media (who is doing what, teasers and story line)<br />Venue info: maps, currency, language, jabs etc<br />Travel<br />Meet & Greet<br />Badges<br />Packs before/on arrival<br />Photographer<br />A nice little take way<br />Other entertainments/local sights and sounds<br />The AV and other disastrous technology <br />Test everything (even if the busses run to timetable) <br />Attention to detail is King<br />
  5. 5. What everyone needs to know<br />Date Time & Place<br />Who they will meet (meet & greet person, speakers, other guests etc)<br />Running order/agenda – keep repeating it!<br />When will they eat and drink (and what and special diet provisions)<br />Rules about phones, photography and roving microphones<br />Wifi and power points<br />Loos<br />Who can help them and where<br />When will they leave<br />Thank you letters<br />
  6. 6. Maps come from Google or Bing or the Tourism office.<br />Don’t do it all<br />Look for helpers (must be briefed – preferably both in writing and face to face – must get personal and written thank you)<br />Delegate<br />Involve other organisations<br />There are professional companies<br />
  7. 7. The Best Way to Learn – Volunteer and get paid<br />
  8. 8. Her Majesty Commands<br />VIP’s<br />Easy<br />Hard<br />Impossible<br />Secretary is vital link<br />Right forms of address (Debrettsis still the book/site to use), how will travel, detailed agenda/instructions, meet and greet agreement, who will meet, and when, who will introduce who to whom, special food, time and method of departure. Brief you own people in detail. Keep checking.<br />The Private Secretary to the Sovereign (The Rt Hon Christopher Geidt CVO OBE), in charge of the Private Secretary's Office and the Press Office.<br />Thank you letter  - hand written PS.<br />
  9. 9. Frazzle fixes<br />You will get frazzled<br />When others get the fraz on – calm, sweetness and light, glittering smile – the Axe and thumb screws come after the guests have left.<br />Comfortable clothes<br />No high heels, sensible nails and make-up that can cope with being very hot<br />Don’t drink alcohol – pretend but do drink water<br />Do eat – sitting down and looking relaxed<br />Brief your helpers to do the same – and help them relax<br />
  10. 10. References<br />Henslowe, P (2nded 2003) Public Relations: A Practical Guide to the Basics, Kogan Page<br />Baines, P., Egan, J. and Jefkins, F. (2004) Public Relations: Contemporary Issues and Techniques, Elsevier Butterworth-Heinemann<br />Mathew Wall http://business.timesonline.co.uk/tol/business/article1019921.ece<br />Check list http://www.conference-connections.co.uk/pdf/cbchecklist.pdf<br />Running a Big Conference - it all scales up.<br />