2. Definition of Paradigm
• noun par·a·digm ˈper-ə-ˌdīm, ˈpa-rə- also -ˌdim
• 1. a model or pattern for something that may be copied
• 2. a theory or a group of ideas about how something
should be done, made, or thought about
3. Powerful Books
• The books listed here are
books that I have read which
have affected me by either
affecting actions I take or my
way of thinking. These books
have changed my perspectives
on the world.
4. True Believer
• Eric Hoffer
• In True Believer, Eric Hoffer
presents a theory about why
people join religious groups,
cults, and followings. Why do
people leave a seemingly
normal life and risk everything
by joining groups like ISIS (the
Islamic State) or contribute to
political change? Drawing on
examples from events during
his life, Hoffer's philosophy still
applies.
5. 7 Habits of Highly
Effective People
• Stephen R Covey
• This book contains seven
habits that will help you
prioritize activities in your life,
set better goals, improve
interactions with others, and
become more effective
personally and professionally.
Perhaps the most famous of
the habits, "Begin with the end
in mind," is also one of the
best.
6. How to Win Friends
& Influence People
• Dale Carnegie
• Like 7 Habits, this book
contains simple, common
sense tips, but they are so hard
to apply! The first nine
principles lay the foundation for
the rest of the book. Filled with
examples the book is easy to
read and definitely worth
rereading from time to time.
The first principle, never
criticize, condemn, or
complain, is one that I
continually work on.
7. Science &
Human Behavior
• BF Skinner
• Although Skinner is largely unknown
outside of the professional mental
health community, Skinner's work is
well known because we all apply his
principles to our lives. We are
continually seeking to alter our own
behavior as well as that of others. If
you've ever given a children a smiley
sticker in order to increase the
likelihood that the positive behavior
will continue, you've applied
Skinner's work to your life. In the
book, the author describes the
essentials of how to modify behavior
with reinforcement, extinction, and
punishment. These three are not
equally effective.
8. The 45-Second
Presentation
• Don Failla
• Although this book is geared
towards network, multi-level
marketers, the basic concepts
of recruiting people into your
organization, creating a
sustainable plan for training,
and motivating others apply to
everyone. Consisting for 12
presentations, the genesis of
the book came from the idea
that you can sit down with
someone at lunch and draw
this information out on
napkins.
9. The Memory Book
• Harry Lorayne and Jerry Lucas
• When I was in college I found
myself failing the daily map
quizzes in history class.
Looking for any help to improve
my grades, I came across this
book. I applied a couple of the
simple techniques in order to
memorize the various locations
on the maps, and significantly
improved my scores. Although I
lost the copy I owned in
college, I now own this as an e-
book and am continuing to
work on applying these
principles for a better memory.
10. Man’s Search for
Meaning
• Viktor Frankl
• Half of this book is about Viktor
Frankl's experience in the Nazi
concentration camps during World
War II. A psychiatrist prior to the
war, he lost his wife and other
family members. However, while
he noticed that many around him
simply lost all hope for the future,
he continually made plans for his
life after the war. This mindset
helped him tolerate the terrible
situation into which he was forced.
The second part of the book is his
theory of psychology drawn largely
from his experiences and
observations.
11. Modern Mind
Mapping
• Tony Buzan
• Mind mapping is a visual
brainstorming method that consists
of writing a topic in the center of a
page and then writing 4-5 keywords
or facets of the topic around the
topic. By connecting lines between
the topic and the keywords, and
subsequently to more specific
details, you are, according to Tony
Buzan, mimicking the way our
synapses fire in our brains. Our
minds do not catalog information in
a linear fashion, but continually
search for connections in order to
retrieve stored knowledge. The mind
mapping technique will increase
your creativity.
12. Made to Stick
• Chip and Dan Heath
• Why is it that we can easily
recall the various urban
legends we read about on
Facebook but can't recall the
discussion from yesterday's
staff meeting? There are
principles that, if applied, will
help our messages to family,
coworkers, and customers
more likely to be retained. The
authors present six principles
to improve the "stickiness" of
ideas.