2. DOUBLE PAGE SPREAD
• A double page spread is two pages treated as one in a publication, with images or text
extending across the binding.
• They conventionally have a large picture and the text is informative however the main
attraction is the large image. They are costly so rarely used unless for a distinct and
highly noticeable feature, this is sometimes used when a business is launching a new
product so a new documentary is perfect for this.
• They are traditional features in a newspaper, however they do not feature as they can
not print on a traditional broadsheet, so they are traditionally viewed by fox thinkers
who tend to read tabloids such as The Sun. A double page spread has to be printed so
pages are connected for it to work so in a 12-page newspaper, pages 2 and 11 are
printed on the same sheet, as are pages 3 and 10, 4 and 9 etc.
• They traditionally as how they’re featured in more tabloids do not use hard hitting
information and facts and statistics but are more informative to the audience about
what is going on.
4. POSTER
• Posters are traditionally used to attract the viewer/target audience to view the product
you are trying to sell. They will have minimal text and a large image to entice the
viewer.
• As of our production company being an independent they will put reviews on the front
cover to reach a wider audience however these are traditionally aimed at the
sophisticated A-C1 audience and the target audience for our production is C2-E.
• Posters have always been a form of traditional above the line paid for advertisement as
it is proven to work.