updated ancillary form research

1. Ancillary form research

2. Double page spread
• A double page spread is two pages treated as one in a publication, with images or text
extending across the binding.
• They conventionally have a large picture and the text is informative however the main
attraction is the large image. They are costly so rarely used unless for a distinct and
highly noticeable feature, this is sometimes used when a business is launching a new
product so a new documentary is perfect for this.
• They are traditional features in a newspaper, however they do not feature as they can
not print on a traditional broadsheet, so they are traditionally viewed by fox thinkers
who tend to read tabloids such as The Sun. A double page spread has to be printed so
pages are connected for it to work so in a 12-page newspaper, pages 2 and 11 are printed
on the same sheet, as are pages 3 and 10, 4 and 9 etc.
• They traditionally as how they’re featured in more tabloids do not use hard hitting
information and facts and statistics but are more informative to the audience about what
is going on.

3. Double page spread

4. Poster
• Posters are traditionally used to attract the viewer/target audience to view
the product you are trying to sell. They will have minimal text and a large
image to entice the viewer.
• As of our production company being an independent they will put reviews on
the front cover to reach a wider audience however these are traditionally
aimed at the sophisticated A-C1 audience and the target audience for our
production is B-C2.
• Posters have always been a form of traditional above the line paid for
advertisement as it is proven to work.

5. 7 key elements of a movie poster – 1-4
• 1. Include the sales formula AIDA - attention, interest, desire, and action, the most
important part of this is attention and getting the attention of passers by to view.
• 2. Iconography – Presenting the themes in a subtle way but not revealing what they exactly
are.
• 3. Creating an incentive to see the film this can be done by putting the viewer in the
middle of a scene from the production. This creates the incentive to view it through the
desire of the viewer to find out what happens, which can only be done through viewing the
film. However this works best with fantasy or unrealistic events taking place in films so we
will not use this method.
• 4. Appeal – appealing to fans and non fans. This is meant in how true fans of a director of
production will already know about the film. Such as Quentin Tarantino in Inglourious
Basterds. As true fans of his are already aware of the production and there is a stronger
bond between the audience and a director than an actor, due to how in the same film Brad
Pitts name is heavily advertised as he is an actor to bring non fans of the genre of director
into viewing the production

6. Key elements 5-7
• 5. A look consistent with the story and what happens in the production. Create a
poster that’s style is the same as the production so the poster tells the story and
lets you know what your in for before you have seen it e.g. a Spiderman poster
immediately lets you know and appeals to the comic book fans it is based off.
• 6. Lasting appeal – creating a poster that has the same appeal as a DVD cover than
as a poster, by creating it so that all the key elements are on show. Creating a
universally formatted poster.
• 7. Lastly it is that if it is a sequel make it obvious and make it connect with the
original production, however as our production is the first of its kind and is not a
sequel then we will not be worried about this.
• Site used - https://www.webdesignerdepot.com/2011/02/7-elements-of-a-great-
movie-poster-design/

7. Posters

8. Rules of third
• Rules of thirds is a set of guideline which applies to the process of
composing videos and photographs. The guideline proposes that an image
should be imagined as divided into nine equal parts by two equally spaced
horizontal lines and two equally spaced vertical lines and the important
compositional shots and images should be placed along these lines.

9. Colour Theory
• Color theory involves, Primary; red, blue and yellow. Secondary
colours; Green, orange and purple which are formed by mixing the
primary colours and Tertiary Colours; Yellow-orange, red-orange,
red-purple, blue-purple, blue-green & yellow-green.
• Colour theory is important as it can help represent emotions and
feelings that we wish to portray to the audience.

10. Magazine Layout
• Magazine layout works in 15 steps; The set up; the bleed needs to be 2 mm so we
have some space for images to overlap, the margins to 10 mm for top and bottom,
the inside margin to 13 mm and the outside margin to 20 mm this needs to be done
to create a better aesthetic for when it is printed.
• The second step is to create a grid as it enables you to create a framework for
positioning content and to make your content look professional.
• Step 3 is to do with the background image. You need to create a balance between
the white space, images and text. A good technique is to use an image with a lot of
'empty' space meaning space around the subject.
• Step 4 – if you are placing the text on the opposite side to the subject image place
it at the same vertical and horizontal position. “This creates an imaginary line that
connects the image with the text”.

11. • Step 5- is to set up a baseline grid providing flexibility to text sizes.
• Step 6 is to change the paragraph structure to go with your style.
• Step 7 is done by setting up the alignment, this is done by going on to Indents and
Spacing and set the Alignment to Left Justify.
• Step 8 – Hyphenation – this is key as it makes the text more aesthetically pleasing.
Breaking it up at the end of a line and connecting a word with another whilst
keeping it structured and not leaving gaps at the end of the lines.
• Step 9 is - Justification - Set the word spacing to a minimum of 85% and the
maximum to 105%. This way the words don't have large or small gaps between them,
this accompanied with the hyphenation creates a visually more pleasing article.
• Step 10 – is to alter your text colour to make it stand out and ‘pop’.

12. • Step 11 - Text columns – reduce the text frame this results in the line length being reduced
and the readability increases.
• Step 12 – Headline. The headline needs to be between 42 pts and a negative tracking value
of -50 to decrease the spacing between the letters
• Step 13 - Span columns – however we will not be using this as it is not conventional.
• Step 14– Heading adjustment – if letters are touching set the kerning to 75 between the
letters which creates enough space to separate them.
• Step 15 – Optical margin alignment - this pushes the hyphens, quotation marks and wide
characters such as the W and A outside the text frame. This increases the look of the edges
and due to that aesthetically improves the production.
• The site used to find this information was https://design.tutsplus.com/tutorials/how-to-
create-a-professional-magazine-layout--vector-3702
• It is an Indesign guide, this was chosen as our magazine ancillary task is being completed on
Indesign.

13. Design Rules
• Design rules are 1. The width rule this specifies the minimum
width of any shape in the design. 2. The spacing rule specifies the
minimum distance between two adjacent objects. These rules
change with the layers, the lowest layers have the smallest rules.
• When this is not the case in a two layer rule specifies a
relationship that must exist between two layers. Such as if the
encloser rule requires that an object must be covered. Since 2007
a typical value would be 10nm.
• These are the most crucial rules needed.

14. Marketing Strategies
• Costs of marketing strategies for the production. Due to our production being
independently backed will need to be kept to a minimum. Hence why our
productions target audience and marketing strategies will be mostly done using
below the line marketing, using our digital native audience and releasing teaser
trailers online on platforms like Facebook and Youtube and also providing small
giveaways where if you share the video and like it you will be entered into a
competition to win a ‘box logo’ hoodie which will appeal to our niche audience and
would cost about £600. Poster costs would not be substantial either however if we
included the costs of billboards it would cost substantially more. It is on average
£200 for every 48 hours.