Comparing my plannednewspaper to a existing oneThis PowerPoint is to compare my list of what I am definitely planning to do formy newspaper to the first two pages of the Norwich Evening News.
LayoutMy planned newspaper Norwich Evening News•Very clear and simple •Traditional•New and interesting •Newspaper’s name at the top•Boxy as easy to follow and look at •Headline article is central on front page•Newspaper’s name at the top •Adverts all around the main article•The headline near the top of the •Adverts go lengthways as well aspage, just under the newspaper’s name widthways•Lines separating the articles, they also •Articles are in boxesdirect the reader to different aspects of •Lines separate the articlesthe page •Darker backgrounds to articles – make•I want to do darker parts on the pages of certain texts stand out – they seem moremy newspaper as I am planning to write important to readabout art next to film, so having slightlydifferent background colours would makethem look separated from each other
TypographyMy planned newspaper Norwich Evening News•Very rounded •Traditional•I have done a post on different •Small, but still readablefonts and they were all quite •Variety of colours, sizes andsimilar – readable and simple boldness – makes certain thingsapproachable stand out•Font size may vary to how much •Headline is in big, bold lettersspace and text I have•I would like a variety of sizes oftexts as I think this will makecertain articles stand out and thepages more interesting•The headlines and subheadingsare in bold
PhotosMy planned newspaper Norwich Evening News•Traditional for newspapers •Traditional•Support the articles thoroughly •Sometimes two to an article•Have different sizes accordingly •On adverts•May need to be cropped in order to fit to •Big photos on front page – impactpage •Square scan codes so that readers can•Square scan codes so that my educated get involved and read even more articlesaudience can get involved written by the newspaper
ArticlesMy planned newspaper Norwich Evening News• As my newspaper is local, •Subjects relate to the localthe articles have to be very area – proud of communityrelatable to this local area – •In the first two pages, theNorfolk articles in this issue have been•I want to include articles based around pensionerswhich mention art, films, •This is a tabloid newspaper,music and family events making it suitable for mostaiming towards educated people, readable and moreadults relaxed•I am making it more of a •However, as it is local thereinformative newspaper than a isnt anything abouttabloid or broadsheet, but still celebritiesopinionated •A few smaller articles on each•Smaller articles around the side of the main articlelarger one/s
AudienceMy planned newspaper Norwich Evening News•Educated adults •I did e-mail the newspaper but they•I am planning to do an article on family werent able to disclose that informationevents as they are likely to have children •I do know that their audience is proud of•I want to report about art and film as I their county and want to support itbelieve they would be interested in that •They want to read about their local areaas it is cultured•They would be interested in buying aninformative newspaper for around £1•I will report to my focus groups and gettheir comments back•I may do some more questionnaires
PriceMy planned newspaper Norwich Evening News•I want my newspaper to cost around £1 •It costs 50p as it is thin compared toto buy in the shops which I believe is national newspapersreasonable for the financial situations of •It is on traditional papermy target audience •The newspaper wants to attract a wide•I cannot be too specific as I am only audience as it is local, so the price cannotmaking two pages of a local newspaper, it be too highwould depend greatly on the rest of thenewspaper•It would also depend on what mynewspaper is printed onto – i havedecided to use traditional newspaperpaper because on glossy paper, it wouldmake the newspaper more expensive toproduce and buy.
AdvertisementsMy planned newspaper Norwich Evening News•I dont want any adverts as I do not think •Frequently throughout the newspaperI will have much space if I am planning to •Local newspapers need adverts to fundhave a variety of subjects (art, film, events them as they do not gain as a biggeretc) audience as national newspapers•I want to advertise my newspaper’s •As the newspaper’s audience is wide, thewebsite through a square scan code adverts are alsowhich the readers can then use theirsmart phones to scan it – getting thereaders involved, and I would get moreviews on my website
Conclusion• I am planning to have a few traditional features in my newspaper which are similar to the Norwich Evening news, however as newspapers arent the only way to get information nowadays, I need to be modern and interesting in order to hook my target audience of educated adults• The Norwich Evening News is a very traditional newspaper, mainly because it is very old and wants to hold onto its heritage. As my newspaper is new, I can create my own take on a newspaper to interest the people of this time.