2. WHAT WILL BE THE CONTENT OF THE PRODUCTION?
IN THIS DOCUMENTARY YOU WILL SEE :
• INTERVIEWS WITH RESELLERS
• CUSTOMER CAMEOS
• WHAT FREQUENT CUSTOMERS WEAR TO DROPS
• INTERVIEWS WITH INFLUENCERS
3. RESELLING
THE RESELLING MARKET HAS GROWN OVER THE YEARS IN STREETWEAR DUE TO THE RARE IMAGE
CREATED BY SUPREME, PALACE AND YEEZY. THESE BRANDS RELEASE CLOTHING ON RARE
OCCASIONS WHICH HAS GROWN THE 'HYPE' IN THE WORLD FOR THE PRODUCTS MADE BY
THESE STREETWEAR BRANDS. FOR EXAMPLE SUPREME RELEASE CLOTHES TWICE A YEAR OVER 14
WEEKS WITH THE SUMMER-SPRING RANGE SOLD TOGETHER AND AUTUMN-WINTER RANGE
TOGETHER ON THE OTHER END OF THE YEAR, THERE AFTER THE STORES ARE CLOSED AND
THE ONLINE STORE DOESN’T FUNCTION.
THIS BRAND MERCHANDISE CAN BE 'FLIPPED' UP TO 150% HIGHER THAN THE INITIAL PRICE
4. RESELLING
NEGATIVES
• THE RESALE MARKET IS POTENTIALLY WORTH MORE THAN THE ACTUAL BRANDS AS
RESELLERS MOSTLY MAKE PROFIT DUE THEM HAVING LIMITED COSTS SUCH AS SHIPPING
• THE INDUSTRY HAS AN NEGATIVE AS IT MAKES IT HARD FOR SOME INDIVIDUALS TO OWN THE
BRANDED CLOTHING AS THEY MAY NOT BE ABLE TO MAKE IT TO THE LINE-UP OR THE STOCK SELLS
OUT WHICH THEY WILL THEN LOOK TOWARDS RESALE WHERE THE PRICES ARE UNAFFORDABLE
FOR SOME.
• THEREFORE THE BRANDS DON’T GROW AS THE SAME LARGE CIRCLE OF PEOPLE CONSUME THE
PRODUCTS
5. RESELLING
POSITIVES
• IT CAN BE A WAY TO HELP PEOPLE AFFORD TO BUY SOME OF THE MORE EXPENSIVE ITEMS IN
THE FUTURE
• IT CREATES JOBS FOR PEOPLE FROM YOUNG AS 15 TO 35 (AT LEAST)
THE LOGICAL THING TO SAY IS THAT RESELLING HAS A NEGATIVE EFFECT ON THE BRANDS AND THE
STREETWEAR CULTURE AS THE NEGATIVES DIRECTLY AFFECT THE CULTURE AND THE BRANDS AS
WELL FOR SIMILAR REASONS
6. BRAND INFLUENCE
BRANDS SUCH AS SUPREME, PALACE AND YEEZY HAVE A GREAT INFLUENCE ON THE YOUNGER
GENERATIONS WITH THE HELP FROM SOCIAL MEDIA AND CELEBRITIES. CELEBRITIES IN THIS
CURRENT TIME HAVE BECOME PUBLIC ICONS DUE TO THE GROWTH OF SOCIAL MEDIA, AS WELL
AS FASHION BLOGGERS. THESE 'PUBLIC FIGURES' USE PLATFORMS SUCH AS INSTAGRAM,
TUMBLR AND TWITTER TO SHOWCASE THEIR DIFFERENT OUTFITS GAINING THEM A FOLLOW DUE
TO THEM HAVING THE APPAREL FIRST OR HAVING THE BEST 'FIT'.
THESE BRANDS HAVE ALSO BECOME INFLUENTIAL AS THEY ARE NOT ONLY BIG THEMSELVES BUT
ARE COLLABORATORSWITH THE BIGGEST BRANDS IN THE WORLD SUCH AS NIKE AND ADIDAS.
7. BRAND INFLUENCE
WHY ARE THESE BRANDS INFLUENTIAL?
• THEY ARE POPULAR WITH MODERN CELEBRITIES THEREFORE GAINING CUSTOMERS FROM THE
CELEBRITIES' FAN'S
• THESE BRANDS ARE AT THE EPIPHANY OF "STREETWEAR CAN ALSO BE HIGH-END" - WE SEE THIS
THROUGH SUPREME'S RECENT COLLABORATIONS WITH LOUIS VUITTON
• SINCE THESE BRANDS HAVE SUCH A 'COOL' IMAGE, PEOPLE WANT TO GET INVOLVED – THIS
WILL GIVE PEOPLE THE 'STYLISH' TITLE AND GAIN THEM A FOLLOWING ON SOCIAL MEDIA
8. BRAND INFLUENCE
AN EXAMPLE OF BRAND INFLUENCE
LEO MANDELLA (15 YEARS OLD), ALSO KNOWN AS GULLYGUYLEO ON INSTAGRAM IS ONE OF THE
BIGGEST INFLUENCERS IN THE WORLD OF STREETWEAR KNOWN MAINLY FOR SPORTING SUPREME AS
WELL AS PALACE AND YEEZY APPAREL ON SOME OCCASIONS. THE WARWICK NATIVE WENT TO HIS FIRST
SUPREME DROP LAST YEAR IN FEBRUARY AND TOOK A PHOTO IN HIS BUTTERFLY TRACKSUIT WHICH
STARTED CIRCULATING AROUND SOCIAL MEDIA GAINING HIM FOLLOWERS. LEO HAS SINCE CREATED A
FOLLOWING OF JUST UNDER 320 000. LEO HAS NOW MADE FRIENDS WITH WELL-KNOWN CELEBRITIES
SUCH AS KENDALL JENNER, ASAP ROCKY AND VIRGIL ABLOH WHO ARE DESIGNERS AND HAVE BEEN
LINKED WITH SUPREME AT SOME POINT.
9. WHAT YOU MAY SEE IN THE DOCUMENTARY
• INTERVIEWS WITH RESELLERS – THESE RESELLERS MAY WANT TO STAY ANONYMOUS FOR THEIR SAFETY
• CUSTOMER CAMEOS – CUSTOMERS MAY WANT TO TELL US WHAT THEY 'COPPED' AND HOW MUCH THEY SPENT
• WHAT FREQUENT DROP-GOERS WILL BE WEARING – THESE DROP DAYS ARE KNOWN TO BE MINI
FASHION SHOWS AS EVERYONE WANTS TO BE THE BEST DRESSED AND COULD POTENTIALLY BE FEATURED ON POP
CULTURE BLOGS SUCH AS COMPLEX, HYPEBEAST AND HIGHSNOBIETY
• INTERVIEWS WITH INFLUENCERS – WE WANT TO GET THEIR TAKE ON WHERE STREETWEAR IS GOING AND
WHAT THEY THINK ABOUT RESELLERS
