The target audience for the music video is females between 16 and 50 years old. Younger female audiences aged 18 would enjoy dancing and partying to the soulful song. Older female audiences aged 37 would appreciate the song's insights and enjoy spending time with family and friends or watching television in their spare time. Examples are given of the interests and favorite activities of both younger and older female target audiences.

1. Audience Profiling Dominique Alexander En Vogue – My lovin’

2. My Target Audience The target audience for my music video will be females between the ages of 16 and 50 because the song is very soulful which could help it to appeal to such a wide age group and also their will be features in the video that females in the younger age range will be able to relate to.

3. An example of the younger female target audience I am 18… In my spare time I enjoy singing in the mirror and dancing and making a fool out of myself… I am in my last year of college… I’m a very bubbly person… I enjoy spending time with my friends going to parties, listening to music, hanging out and generally having fun… My Favourite shop is H&M and Primark… My favourite song at the moment is SWV – lose my cool…

4. An example of the older female target audience In my reading, watching TV, spending time with my family and going on outings… I am 37… I am a qualified hair dresser of afro-Caribbean and European hair … I’m a very insightful and knowledgeable person… I enjoy spending time with my friends going to functions, my job, having a nice read and watching my daily primetime TV… I don’t really have a favourite shop I just like to shop wherever I see something nice… My favourite song at the moment is End of The Road – Boys 2 Men…