ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon
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ICAWC 2013 - How the Digital Revolution is Transforming Organisations -Bertie Bosredon
- 1. 14 October 2013 – 4.30pm . Bertie Bosrédon HOW THE DIGITAL REVOLUTION IS TRANSFORMING ORGANISATIONS
- 2. Bertie Bosrédon* ! Digital! Revolution! October 2013! Bertie Bosrédon* @cafedumonde http:/ /bertie.fr . b@bertie.fr */bow-ray-dom/
- 4. * ! ! Breast Cancer Care! ! About me! BHF! Freelance! ! Amnesty International, Samaritans, International Tibet Network, Christian Aid, Scope, CharityComms, Jesuits in Britain, Willow…! ! Podcast! ! School…!
- 8. revolution!
- 12. * Digital First!
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- 19. * External engagement! personification of the brand!
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- 40. * Internal culture (towards) the end of silo working! !!
- 43. * Digital Awareness! Area! Digital Awareness! Steps! Beginner! Intermediate! Advance! Skills! Trends & tools! Understand your audience! Collaborative working! Digital first! Key trends! Communication tools ! Tactics used at Scope! Our digital strategy! Working with us ! • Segmentation ! • User persona! • User experience! • The right message / ask for the right audience! • Examples of targeted messages ! • Safeguarding! • Establishing requirements! • Defining objectives! • Preparing a brief! • Technology, ! • Content and assets! • Budget! • Key principles of project management! • Engaging your team! Workshop! Project coaching! Workshop! One-to-one training! Knowledge acquired! • • • • • • Delivery! Induction! Team meeting! FAQs! Webinars! Stakeholders! !
- 44. Social Media! Activity Social media Principles Consistent, inclusive, coherent, brave, agile, empowered Skills Stage 2 SM200 Stage 3 SM300 Stage 4 SM400 Stage 5 SM500 Listening Requirements (tools & resources) Stage1 SM100 Engaging Measuring Recruiting external ‘champions’ Planning a campaign Guidelines, platform/tools training, online training module Online training module, tools, software Online training module, tools, software, workshop Online training module, tools, software, guidelines Workshop, 121 training, case studies, online training module
- 45. Measurement and evaluation ! Area Measurement and evaluation Principles Consistent, coherent, shared, results-driven, person-centric Skills ME200 ME300 ME400 ME500 Introduction to web analytics Requirements (tools & resources) ME100 Benchmarking (sector, movement) and objectives setting Converting objectives into web metrics Interpreting data and producing reports Communicate results across the movement Workshop, webinar, guidelines, software Templates, case studies, workshop, webinar 121 training, workshop, webinar, guidelines, FAQ, glossary 121 training, templates, guidelines Workshop, 121 training, case studies
- 46. * ! Technology! ! open source! ! cloud! ! External engagement! ! Change of tone! ! Brand positioning! ! Reach! ! Digital services! ! Online tools! ! Internal culture! ! Conversations! ! Co-owned project! ! Shared skills! Digital First!
- 47. * Discussion:! What are our key challenges?! ! - Technology! - External Engagement! - Reach (services)! - Internal culture!
- 49. * Thank you! ! ! ! Bertie Bosrédon* @cafedumonde http:/ /bertie.fr . b@bertie.fr */bow-ray-dom/