Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
15 October 2013 – 2pm . Bertie Bosrédon

LIMITED BUDGET
DOES NOT MEAN LIMITED IMPACT
*
!
On budget!

How you can use free/cheap tools to build a
professional looking website, increase awareness,
campaign, an...
*
! 
! 

Breast Cancer Care (6 years)!

! 

Freelance (since Feb.2012)!

! 

Amnesty International, Samaritans,
Internatio...
Charity(digital(ecosystem(

CMS$

Dona/ons(RG(
Dona/ons(SG(
Events(
…(

Social(Media(
Monitoring(
Broadcas/ng

$

Campaign...
*

Digital
presence!
!
Owned 

Bought 

Earned  !
*

Owned!

!  Website!
!  Newsletter!
!  Mobile
!  Third

and app!

party!
*

Website!
Wordpress!

Drupal!
*
*
*
*

Cost of a website!
!
!
!
!

!
…. But it takes time!

Domain name:
Hosting:
CMS: !
Theme:!
!
Total: !

!5€/year!
!70€/ye...
*

Owned!
Email Service Provider!
*
Website:
Email: !
!
Total: !

Cost of a website!
!
!
!
!

!
…. But it takes time!

!110€!
!free!
!110€ !!
*

Owned!
Third party!
*

Cost of a website!
!
!
!
!

!
…. But it takes time!

Website:
Email: !
Third party:
!
!
Total: !

!110€!
!free!
!commis...
*

Bought!

!  Search!
!  Advertising!
!  Affiliate!
*

Bought!
Search!
Search Engine
Optimisation (SEO)

Pay-Per-Click (PPC)
$10,000 (up to $40,000) per month!
£6,600 (up to 26,400)!
!
Max. bid £2/click !
Google Analytics (free)!
*

Bought!
Display advertising!
*

Cost of a website!
!
!
!
!

!
…. But it takes time!

Owned:
!
Search:!
!
!
Advertising:
!
!!
!
Total: !

!110€!
!free g...
*

Earned!

!  Online

PR!

!  Social

Media!
*

Earned!
Online PR!
*

Earned!
Social Media!
X!

91% of adults online use social media

Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practica...
35-65+
37.1%

Source: http://www.fanalyzer.co.uk
2nd biggest search engine

Every month, in the UK 


184 million hours watching
YouTube, average session 


20 minutes!
So...
Twitter has over !

200+ million users!
80% mobile access !
*

150 million users!
UK 11 million !
been there done that

11 million users!
3.5 million users!
How do you choose?!

*
*

The tools!
£6!

£26!

£39!

£0!

£65!
*
Owned:
!
Bought:!

!110€!
!free/flexible!




Cost of a website!
!
!
!
!

!
…. But it takes time!

Earned:!
!
!!
!
Total:...
How much does it really cost…!
100,000€
High!
20,000-50,000€

3,000-5,000€
Expectations
1,000€

190€
Low!
A lot!

Time / e...
*
Thank you



!

and good luck

!
!

b@bertie.fr!
Bertie Bosrédon*

@cafedumonde

http:/
/bertie.fr . b@bertie.fr

*/bow-...
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
Upcoming SlideShare
Loading in …5
×

ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon

373 views

Published on

ICAWC 2013 - Bertie Bosredon's informative presentation titled Limited Budget Does not Mean Limited Impact -

Published in: Marketing, Technology, Business
  • Be the first to comment

ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon

  1. 1. 15 October 2013 – 2pm . Bertie Bosrédon LIMITED BUDGET DOES NOT MEAN LIMITED IMPACT
  2. 2. * ! On budget! How you can use free/cheap tools to build a professional looking website, increase awareness, campaign, and raise money! 15 October 2013! Bertie Bosrédon* @cafedumonde http:/ /bertie.fr . b@bertie.fr */bow-ray-dom/
  3. 3. * !  !  Breast Cancer Care (6 years)! !  Freelance (since Feb.2012)! !  Amnesty International, Samaritans, International Tibet Network, Scope, Christian Aid, CharityComms, Jesuits in Britain, Willow…! !  Podcast! !  About me! British Heath Foundation (5 years)! Web strategy and web design year 6 (11-12 years old)! ! ! ! ! ! ! Bertie Bosrédon* @cafedumonde http:/ /bertie.fr . b@bertie.fr */bow-ray-dom/
  4. 4. Charity(digital(ecosystem( CMS$ Dona/ons(RG( Dona/ons(SG( Events( …( Social(Media( Monitoring( Broadcas/ng $ Campaigning(tool$ Campaign(emails( Pe//ons( MPs$ Email(( Service(( Provider$ Text(dona/on( CRM$ Donors$|$Events$|$Members$ Stakeholders$|$etc.$ $$$ $ Off3line( capture$ DM$ agency$ It’s complicated… HR$ VolunA teers$ Finance$ Poli;cal$ contacts$ Media$ Intranet$
  5. 5. * Digital presence! ! Owned 
 Bought 
 Earned  !
  6. 6. * Owned! !  Website! !  Newsletter! !  Mobile !  Third and app! party!
  7. 7. * Website!
  8. 8. Wordpress! Drupal!
  9. 9. *
  10. 10. *
  11. 11. *
  12. 12. * Cost of a website! ! ! ! ! ! …. But it takes time! Domain name: Hosting: CMS: ! Theme:! ! Total: ! !5€/year! !70€/year! !free! !35€/forever! !110€ !!
  13. 13. * Owned! Email Service Provider!
  14. 14. * Website: Email: ! ! Total: ! Cost of a website! ! ! ! ! ! …. But it takes time! !110€! !free! !110€ !!
  15. 15. * Owned! Third party!
  16. 16. * Cost of a website! ! ! ! ! ! …. But it takes time! Website: Email: ! Third party: ! ! Total: ! !110€! !free! !commission
 !or free! !110€ !!
  17. 17. * Bought! !  Search! !  Advertising! !  Affiliate!
  18. 18. * Bought! Search!
  19. 19. Search Engine Optimisation (SEO) Pay-Per-Click (PPC)
  20. 20. $10,000 (up to $40,000) per month! £6,600 (up to 26,400)! ! Max. bid £2/click !
  21. 21. Google Analytics (free)!
  22. 22. * Bought! Display advertising!
  23. 23. * Cost of a website! ! ! ! ! ! …. But it takes time! Owned: ! Search:! ! ! Advertising: ! !! ! Total: ! !110€! !free grant
 !(7,000€!)
 !as much as !you want 
 !110€ !!
  24. 24. * Earned! !  Online PR! !  Social Media!
  25. 25. * Earned! Online PR!
  26. 26. * Earned! Social Media!
  27. 27. X! 91% of adults online use social media Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media
  28. 28. 35-65+ 37.1% Source: http://www.fanalyzer.co.uk
  29. 29. 2nd biggest search engine Every month, in the UK 
 184 million hours watching YouTube, average session 
 20 minutes! Source:http://www.newmediatrendwatch.com!
  30. 30. Twitter has over ! 200+ million users! 80% mobile access !
  31. 31. * 150 million users! UK 11 million !
  32. 32. been there done that 11 million users!
  33. 33. 3.5 million users!
  34. 34. How do you choose?! *
  35. 35. * The tools!
  36. 36. £6! £26! £39! £0! £65!
  37. 37. * Owned: ! Bought:! !110€! !free/flexible! 
 Cost of a website! ! ! ! ! ! …. But it takes time! Earned:! ! !! ! Total: ! !80€/year
 !6.66€/month 
 !190€ !!
  38. 38. How much does it really cost…! 100,000€ High! 20,000-50,000€ 3,000-5,000€ Expectations 1,000€ 190€ Low! A lot! Time / expertise Not much!
  39. 39. * Thank you
 
 ! and good luck ! ! b@bertie.fr! Bertie Bosrédon* @cafedumonde http:/ /bertie.fr . b@bertie.fr */bow-ray-dom/

×