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A P P R O A C H E S T O
P O P U L A R F I L M
C R I T I C A L F R A M E W O R K S
Y O U R C R I T I C A L S T U D Y
One focus film
Two related films
One critical framework
I T ’ S A T O O L K I T…
what is a critical framework?
A S E T O F C R I T I C A L
T O O L S W I T H W H I C H T O
“ U N PA C K ” T H E
M E A N I N G S C O N TA I N E D
W I T H I N A F I L M
Y O U C A N U S E
O N E O F T H E
F O L L O W I N G
A P P R O A C H E S …
S TA R / P E R F O R M E R S T U D I E S
G E N R E T H E O RY
A U T E U R T H E O RY
S O C I A L P O L I T I C A L C U LT U R A L S T U D I E S
G E N D E R I S S U E S
E T H N I C I T Y
I N S T I T U T I O N
T E C H N O L O G Y
S TA R / P E R F O R M E R
Stars are central to the
concerns of both the film
industry and the audience
stars can be ideological images
that communicate dominant
values
T H E S TA R C O M M U TAT I O N T E S T
does the meaning of a film change
with a different star in the main role?
stars in context: not just their films,
but their publicity materials and
other media texts
stars are objects of desire –
audiences view films to complete
the puzzle of the star’s image
P R E T E N D I N G
R E S E M B L I N G
I M I TA T I N G
C O P Y I N G
D E V O T I O N
genre theory
Similarity and Difference
Genre refers to groups of texts
which share a pattern of
similarity and difference.
Are genres “out there”
in the world, or do they
get defined by critics?
The pleasure for the audience
often lies in the experience of
difference within the similarity
(or vice versa!).
The most important aspect of
genre is this relationship
between media institutions,
texts, and audiences.
As an audience, we gain
mastery over genre texts by
“reading” them — we feel
good about doing this
When considering genre, you
should think about socio-
historical context, ideology &
politics, and historical
development.
A U T E U R T H E O RY
“ Y O U R C I N E M A I S I N VA L I D ”
film as a form of individual
expression
a concern to elevate film as
an art form
valuing directors with powerful
personalities, because they can
make themselves felt through an
industrial process
S O C I A L , P O L I T I C A L &
C U LT U R A L S T U D I E S
a cultural studies approach looks
at films in their contexts and is
especially interested in the
behaviour of the audience
film as a popular art form -
reflecting working class
experience and values?
film as a means of spreading
the social values of the
dominant class?
different audiences have
different responses to films
G E N D E R & F I L M
the bechdel test?
the male gaze
cultural resistance
images of masculinity and
femininity
E T H I C I T Y & F I L M
representations of people of
colour
blaxploitation movies
stereotypes, messages &
values
resistance to the dominant
culture
I N S T I T U T I O N A L
studios, producers, finance –
the economics of the film
industry
T E C H N O L O G I C A L
the use of digital
cinematography
the use of CGI
movies made at the time of
key technological
developments

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Critical frameworks for unpacking popular films