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The Death of Lorem Ipsum & Pixel Perfect Content

A designer has been asked to mock up a student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two columns that perfectly line up. Unfortunately, all of this perfectly laid-out content is an unrealistic best-case scenario. Our content never fits this perfectly. Names are longer than the eleven characters used in the mock-up. Bios naturally vary in length from person to person. The reality is that we will have large variation in our content. Rather than addressing these variations after we’ve received approvals and started building a website, we should stress-test our designs with real content from the start of our process. To deliver the best possible product, we need to design for the best-case, worst-case, and every-case-in-between when it comes to possible content. * Learn how systems and patterns can help us build reusable and shareable components for our websites * Discover the benefits of taking the design process out of Photoshop and moving it to the browser. * Learn how content specialists can engage with the design process from the beginning and be advocates for realistic content. * Explore how real and varied content, not lorem ipsum, can be used to test a design and how it might work. * Discover how developers can also be involved in this process to ease integration of a design with a CMS or a custom solution.

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The Death of 
Lorem Ipsum 
Dave Olsen, @dmolsen 
Confab Higher Ed 2014 
https://flic.kr/p/ghzKTV
I. HENRY LELAND
https://flic.kr/p/5wwGMW
https://flic.kr/p/7a482k
picture of dewar trophy with a baby 
* baby not included
The Death of Lorem Ipsum & Pixel Perfect Content

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