Major project report on Tata Motors and its marketing strategies
Use of research_data by Dorcas Krubu
1. USE OF RESEARCH DATA
OCTOBER 10, 2012
DORCAS KRUBU
P H D C A N D I D AT E
D E PA RT M E N T O F L I B R A RY A N D I N F O R M AT I O N
SCIENCE
UNIVERSITY OF THE WESTERN CAPE
SOUTH AFRICA
2. WHAT IS DATA?
Data is raw
Data simply exists and has no significance beyond its existence
It can exist in any form, usable or not and it does not have meaning of itself
In computer parlance, the spreadsheet/microsoft excel is generally for data
Data are values of qualitative or quantitative variables, belonging to a set of item
Data are any facts, numbers, or text that can be processed manually or by a computer
4. RESEARCH DATA
That which is…......
gathered
observed or
generated
for purposes of description and analysis in order to produce original
research
output
12. PROCESSING RESEARCH DATA
Raw data requires the following for it to be useful:
selective extraction
Organization
Analysis
Formatting for presentation
13. Research means gathering of
information, that is , carrying out
The essence of research is investigation
to solve a problem
&
part of the process of gathering
information is gathering data