IDC205A Murphy Tara Brief

1. Imagine a classroom where borders are not a limit.
Virtual Penpal is an application that connects
classrooms from around the world through the
power of video technology.
virtual penpal

2. Children are our future, no matter where they’re from. Their awareness of
the world is limited by the borders they are taught within. The earlier they
are connected with one another, the better.
problem

3. An application that allows schools and children from the otherside of
the world to connect and learn about eachothers cultures. It is a virtual,
international penpal device. Children send eachother video questions
and answers to learn about eachothers cultures.
solution

4. The app will be a one time download of $10 per student that will be
included in participating classroom school fees. We will also be given a
grant by the Australian Government in hope to make Australian classrooms
more international.
$business model

5. • Connecting classrooms from all over the world
• Connecting children of similar ages
• Map layout
• Quick and easy click and record of question
• Questions put into categories
• Cultural questions and infographics
• Simple eye catching graphic design
• Instant response, unlike traditional penpal where
you have to wait weeks even months for response
unique value proposition

6. international
Video Technology
written / typed
local

7. Online
learning
resource
Video
Technology
Connecting
children
Culture
focused
International
VP
amazing
kids
school in
the cloud
Question
bridge

8. 448 000primary aged children
in NSW
addressable market

9. 5% of primary
school children
22400
addressable market

10. early adopters demographic
• Inner city suburbs
• Middle to upper class
• Open minded parents
• Aged 9 - 12

11. The application will pair up with schools from Sydney and Microsoft
wonders to do test run of the program. Using the footage from the
questions and answers by the students we will create a marketing video
which we will then propose to the educational section of the Australian
government and schools around Australia.
Marketing plan

12. Marketing plan - for the kids
To get the kids involved, VP will create a paper plane template with the
colours and information about Virtual Penpal on it. This will be delivered
to schools around NSW. The children will be encouraged to upload their
paper plane story onto VP.
virtual penpal

13. outsourced
MarketingAssistant Graphic
Designer
Owner/ Project
Manager
Application
Builder
internal team members

14. Income $324 000
22 400 downloads x $10 $224 000
Government grant $100 000
Expenditure $260 000
Application Development $100 000
Graphic Design $10 000
Salaries $100 000
Marketing $50 000
Profit $64 000
$324 000 minus $260 000
$

15. Customer
Development
Interviews
= 12
= 8

16. I think they have a limited
understanding
I think they understand
Do you think
children have an
understanding
of other
cultures?
80%
20%

17. More then $10
Between $5 to $10
Up to $5
I don’t know
50%
30%
10%
10%
How much would
you be willing to
spend?

18. Chloe De La
Harpe
• Literacy teacher in a slum
in South Africa
• Her response was really
valuable
• “International Video Pen
Pals - great idea!”
•”Important to focus on
culture of the kids”
• Image is of Chloe teaching

19. If there was an app
that connected
children from accross
the golbe through
video technology and
learning tools would
you use it?
100%said yes

22. play
Cape Town,
South Africa
Alu reply
In Australia do you see
Kangar oos every day?

23. http://invis.io/C22TB1UG9
prototype