Marketing Strategy for Mr Smart Wash Digital

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Marketing Strategy for Mr Smart Wash Digital

  1. 1. Krisnawati 211000024
  2. 2. Company Profile • Laundry company specialized on clothes. • Since early February, 2011. • Operation area in Jakarta and its surroundings.• Operation area in Jakarta and its surroundings. • Service offered: – Pick up and delivery service – Responsive customer service
  3. 3. Competitor Digital Campaign Analysis
  4. 4. Company Profile • Laundry company concern on clothes, bag, leather treatment, shoes, carpet etc. • Since 1985. • Operation area in Jabodetabek, Banten and• Operation area in Jabodetabek, Banten and Bandung. • Service offered: – Regular – Priority – Corporate – Pick-up and delivery service
  5. 5. The amount of follower isThe amount of follower is stagnant (doesn’t increase) There’s no interesting activity since a year ago. Just a little amount of the follower take a part in their activity. The display is not interesting enough. Standard content tweet (Quote, Promo, Kuis) No Interaction Promo, Kuis) No engagement No awareness
  6. 6. Eye catching. There’s information about promotion and discount.discount. Interaction is not really good.
  7. 7. • The website is good. • Complete content: about, service, outlet, contact us. • Global rank good enough.• Global rank good enough. • Daily time on site: 12 minutes 18 second (long enough).
  8. 8. WHATWHATWHATWHAT Should do??Should do??Should do??Should do??WHATWHATWHATWHAT Should do??Should do??Should do??Should do??
  9. 9. More aggressive to approach audience awareness and interaction to build brand engagement.brand engagement.
  10. 10. Target Audience Demographic: •Unisex •25-35 years old •A s/d B+ •Married/Unmarried Psychographic: •Urban •Workaholic •Don’t have much time for themselves, their family, and Geographic: Jakarta and its surrounding area. •Married/Unmarried their family, and their friends (personal life)
  11. 11. Digital Campaign Plan Mission Vision Help urban community become more productive by saving time instead of wash the clothes. Become a laundry service company that will always be chosen to clean the clothes. Vision Forecast Goals StrategyStrategyStrategyStrategy clean the clothes. More and more people use Mr. Smart wash laundry because of saving time reason. People know the existing of Mr. Smart wash and its faster service compare to other competitors.
  12. 12. Objective Activities Majority of people are talking about Mr. Smart Wash on the internet. The Big Idea: “Spend your time wisely.” Tweet competition, Story competition on Facebook, Rich Banner Ads, Serial story on Youtube channel and website. Measures Outcomes Ads, Serial story on Youtube channel and website. The growing number of fans and followers, the number of participants of any competition. Growing number of fans reaches 200 per month and more fans convert into user and a growing number of fans who are users of Mr. Smart Wash. ActionsActionsActionsActions OutcomesOutcomesOutcomesOutcomes
  13. 13. The Big Idea:“Spend your time wisely”
  14. 14. • About quality time with family. • Some suggestion to spend spare time wisely. • Trust Mr. Smart Wash to handle the laundry. • Tweet or post the fact about wash the laundry. Facebook and Twitter Content • Tweet or post the fact about wash the laundry. • Tweet and post about the competition. • Tweet and post about a thematic promotion and discount.
  15. 15. Tweet Competition and Story Competition • Share your story about the reason why you have to use laundry service. • For Example: “I’m too busy so I can’t see my mother even just for a little talk and jokes…….. So when I have a time I’d prefer to do that than to wash my laundry.” • The winner will be given a shopping voucher• The winner will be given a shopping voucher (Zara, Levi’s etc), free laundry voucher. • The form: – Sequence tweet with hashtag #spenditwisely (Twitter) – Note (Facebook)
  16. 16. Story Video on Youtube Channel • Making video with taking the story from tweet and story competition (can be the winner or certain participants which is chosen=it’s Youtube certain participants which is chosen=it’s optional). • Spread video’s link through Social Media.
  17. 17. Website The interesting website with some pictures about things related to ‘wash the clothes’ and make them as the toolbar.
  18. 18. Content of website • About • Service • Outlet • Contact Us• Contact Us • Promotion • Discount • Information about the activities in Facebook, twitter and youtube. • Information how to care for clothes according to the type of fabric.
  19. 19. Activity 1 2 3 4 5 6 7 8 9 10 11 12 Rich Banner Ads Rich Banner Ads Facebook Month Facebook Twitter Youtube Website
  20. 20. Key Performance Indicator 1 2 3 4 5 6 7 8 9 10 11 12 Content Content Content Content Content Content Content Content Content Content Content Content Month Fb 2000 Fb 2000 Fb 2000 Fb 2000 Fb 2000 Fb 2000 Fb 2000 Fb 2000 Fb 2000 Fb 2000 Fb 2000 Fb 2000 Tw 300 Tw 300 Tw 300 Tw 300 Tw 300 Tw 300 Tw 300 Tw 300 Tw 300 Tw 300 Tw 300 Tw 300
  21. 21. Thank YouThank You

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