Google's algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query.The searche engine uses a combination of algorithms and numerous ranking factors to deliver web pages ranked by relevance on its search engine results pages (SERPs).What is the SEO algorithm? As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Why The Google Algorithm Matters To Your SEO Strategy? • If your website isn’t ranking on Google, your website is invisible • Google’s algorithm is what decides whether or not your site will appear in its top results • Many algorithm changes are attempts to correct these loopholes so that Google's users are rewarded with high-quality sites that accurately match search intent. • Google • Penalties are different than being bumped lower in the rankings because of a new algorithm. Why The Google Algorithm Matters To Your SEO Strategy? • If your website isn’t ranking on Google, your website is invisible • Google’s algorithm is what decides whether or not your site will appear in its top results • Many algorithm changes are attempts to correct these loopholes so that Google's users are rewarded with high-quality sites that accurately match search intent. • Google • Penalties are different than being bumped lower in the rankings because of a new algorithm. Google Algorithm Updates 1.Panda • - Date: February 24, 2011 • It assigns quality scores to WebPages and rank them accordingly • Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing. • How to adjust: SEO Power Suite's Website Auditor. 2. Penguin • Date: April 24, 2012 • Objective is to down-rank sites whose backlinks look unnatural. • Hazards: Spammy or irrelevant links; links with over-optimized anchor text. • How to adjust: run regular audits with a back link checker like SEO Spyglass. 3. Hummingbird • Date: August 22, 2013 • Helps Google better interpret search queries and provide results that match searcher intent • Hazards: Keyword stuffing; low-quality content. • How to adjust: Rank Tracker 4. Mobile • Date: April 21, 2015 • Google ranks all websites based on how fast and user-friendly their mobile versions are. • Hazards: Lack of a mobile version of the page; poor mobile usability. • How to adjust: Website Auditor 5. RankBrain • Date: October 26, 2015 • RankBrain the third most important ranking factor. Larger context, like synonyms, implied words, and personal search history. • Hazards: Lack of query-specific relevance; shallow content • How to adjust: With the Website Auditor‘s TF-IDF tool 6. Medic • Date: May 4, 2018 • Affect medical websites as well as other websites that have to do

1. GOOGLE ALGORITHM
Presented by,
Ragini Sriraj

2. WHAT IS GOOGLE ALGORITHM?
Google algorithms are
the sets of rules that
Google uses to rank
websites in search
results.

3. Google Algorithm
It is a complex system
that retrieves data
from search index and
instantly deliver the
best possible results of
a query
Google updates
Algorithm every
year. This disrupts
SEO. Adjustments
have to be made
accordingly.
Search engine uses
a no: of algorithm
& ranking factors to
deliver best
possible results of a
query.

4. Rank Tracker- sync to Google Analytics
account

6. The 2022 Google Algorithm Ranking
Factors
• Google promotes fresh contents
hence update contents in the website
regularly
Consistent
Publication Of
Engaging Content
• Inserting most relevant keywords in the
meta tag will helps in ranking
Keywords In Meta
Tags
• It is a link created to link one website with
other website. It is a vote of confidence,
were each website vouches for each other.
Backlinks

7. • It is a cluster of 10 plus authoritative pages
revolving around one hub keyword.
Consistency of this keyword helps in
generating more traffic to the website
Niche Expertise
• The greater the concentration of pages with
the same keyword in their title tags, the
higher the site will rank for that keyword
Internal Links
• The site should look exactly same for both
desktop and mobile and the layout of the
mobile version should be easy to navigate.
Mobile
Friendliness

8. • Consistent Publication
• Engaging content-time on page or pages per session
User Engagement
•The website should take no longer than 3 seconds to load to
receive full ranking credit.
•We can check website speed with Pagespeed Insight Tool
Page Speed
• Safety from Hackers
Site Security / SSL
Certificate
Keywords in URL
Keywords in Meta
Description Tags

9. Picture credits: firstpage sage

10. Algorithm Updates
• Date: February 24, 2011
• It assigns quality scores to WebPages and rank them accordingly
• Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword
stuffing.
• How to adjust: SEO Power Suite's Website Auditor.
Panda
• Date: April 24, 2012
• Objective is to down-rank sites whose backlinks look unnatural.
• Hazards: Spammy or irrelevant links; links with over-optimized anchor text.
• How to adjust: run regular audits with a back link checker like SEO Spyglass.
Penguin
• Date: August 22, 2013
• Helps Google better interpret search queries and provide results that match
searcher intent
• Hazards: Keyword stuffing; low-quality content.
• How to adjust: Rank Tracker
Hummingbird

11. • Date: April 21, 2015
• Google ranks all websites based on how fast and user-friendly their
mobile versions are.
• Hazards: Lack of a mobile version of the page; poor mobile usability.
• How to adjust:WebSite Auditor
Mobile
• Date: October 26, 2015
• RankBrain the third most important ranking factor. larger context, like
synonyms, implied words, and personal search history.
• Hazards: Lack of query-specific relevance; shallow content
• How to adjust: With the WebSite Auditor‘s TF-IDF tool
RankBrain
• Date: May 4, 2018
• Affect medical websites as well as other websites that have to do with
potentially life-altering decisions (finance, law, education).
• Hazards: Lack of authority
• How to adjust:SEO Spyglass
Medic

12. BERT
• Date: October 22, 2019
• How it works: BERT helps computers understand natural language or the language humans
use to communicate. By doing so, it may show new results for some search queries, which
Google estimates will be 1 in 10 searches—a number that has marketers paying attention.
• BERT signals to search users it’s time to use Google in a more natural way: by asking
questions the way someone would in real life. E.g.. Instead of searching the term “allergy
treatment,” users can type or verbally ask, “what is the treatment for allergies.”
• Hazards: Poorly written content; lack of focus; lack of context.
• The goal of RankBrain is the same as BERT: to better understand search queries as a natural
language process and deliver more accurate search results.
• However, BERT is not replacing RankBrain, but rather working alongside it to improve the
user experience.
• BERT has the potential to drastically improve artificial intelligence systems across the board.
• BERT is open source, meaning anyone can use it

13. Examples of BERT
patentBERT
bioBERT
VideoBERT
SciBERT
G-BERT

14. CORE UPDATES
• Date: 2017-present
• Google has started to refer to bigger updates as Google core updates.
• Google core updates are just improvements on previous Google updates
• How to adjust: track SERP history for the keywords you are targeting By
launching Rank Tracker
• Google released a broad core algorithm update on May 25, 2022.

15. Why The Google Algorithm Matters
To Your SEO Strategy?
If your website isn’t
ranking on Google,
your website is
invisible
Google’s algorithm
is what decides
whether or not
your site will
appear in its top
results
Many algorithm
changes are attempts
to correct these
loopholes so that
Google's users are
rewarded with high-
quality sites that
accurately match
search intent.
If Google’s
algorithm finds a
problem on page,
you won’t receive a
notification. It may
have come from a
Google penalty.

16. Key Factors to Remember