1. Competitive Dynamics
How should market challengers attack market
Leaders

2. Market Challenger
Strategies
Defining the Strategic Objective and Opponents
Choosing an Effective attack Strategy

3. Strategy No. 1
Defining the
Strategic
Objective and
Opponents

4. Attack the market leader
High risk but potentially high-payoff strategy
Makes good sense if leader is not serving the market well

5. Attack firms that are not
doing the job and are
underfinanced
Market Expansion and Increase in share

6. Strategy No. 2
Choosing an
effective attack
strategy

7. Frontal Attack
Attacker’s matches its opponent’s price, advertising methods,
price and distribution. The one which has better and more
resources wins the market.

8. PEPSI vs COKE

9. Flank Attack
Make strategies in such a way that focuses
on the weak part of the opponents.
Attackers find that weaknesses and attack
on the same to acquire more market

10. HP vs DELL

11. Encirclement Attack
Launching a new product in the market
that is very similar to the opponents to
capture the wide area of market.

12. Fashion Industry

13. Bypass Attack
Attack where opponents are not
looking and by finding a new market
segment

14. Colgate vs P&G

15. Guerrilla Attacks
Small attacks like:
•Price discount
•Cheaper Goods strategy

16. Most Important..
INNovation