Digital Winners 2014: Per Simonsen, Telenor Connexion

1. Digitizing product companies through IoT
Per Simonsen, Telenor Connexion
2014-10-06

3. 2014-10-25

4. IoT - new services

5. By 2020 there will be 50 billion
During 2008, the number of
things connected to the internet
exceeded the number of
people on earth.
2005
2015

6. WHY?
2014-10-25

7. Improve current business
Reduce cost
Enable new revenue

9. Traditional basketball
Connected basketball
Connectivity changes the game…
Purchase occasion
Reactive support in case of problems with the product
Initial
Purchase
Exercise download
Interactive coaching
Increasing loyalty
Exercise download
Share results

10. Source: Market Survey Norstat 2014

11. Source: Market Survey Norstat 2014

12. 25/10/2014
Connectivity enabling new business models
Source: Enlighted; Global Focus

13. 25/10/2014
Connectivity changing the overall proposition
Source: Volvo Trucks; Global Focus

15. 25/10/2014
Connectivity redefines business
Source: Global Focus

16. Marriott wants to add 30,000 rooms in 2014. We will add that in the next two weeks.
– Brian Chesky, CEO Airbnb
Källa: @bchesky, Twitter 2014; Global Focus

17. HOW?
25/10/2014

18. Digital is a mindset – not a technology

19. Source: Market Survey Norstat 2014

20. Source: Market Survey Norstat 2014

21. Source: Market Survey Norstat 2014

22. 25/10/2014
1.Vision, mindset, guts
2.Redefine business model & processes
3.New collaboration models

23. Before, the product was the end of the user experience. Now it is the starting point. – Stefan Olander, VP at Nike
Källa: nike; Global Focus

24. Källa: Investor’s Business Daily, 2012; Global Focus
Yearly
Monthly
Daily

25. Kan Christian være i teltet også på slutet av min pres?
•Annars får vi jobba med ett lite annat slut
25/10/2014

27. Thank You!