2. Review
About American Eagle Outfitters
Competition
Digital Strategy
• Goals
• Target Audience
• The Big Idea
• Tactics
• Key Performance Indicators
• Budget
3. About American Eagle
Outfitters
They are a clothing company that primarily
sells men and women’s clothing which
includes: jeans, shirts, pants, sweaters, coats,
shoes, underwear, jewelry and other
accessories.
7. Big Idea
Show people how affordable AE clothes are
and how easy they are to get.
• Make more people aware through social
media
• Cross consumers mind when online
shopping
• Make incentives to buy
8. Facebook
• Over 8 million likes
• 38 thousand people were talking about AE
• 177521 people have checked in
What does this say about AE?
That people already like them and their quality clothing
How to keep a good thing going:
• Post about Sales and Deals for the store
• Continue posting outfit trends
10. Social Media
Young adults are all about the sharing looks/ideas,
using social media, and online presences so by
relating to them online American Eagle Outfitters can
show them how easy it is to dress in AE, buy it, and
wear it.
Making contests and including promotions will
entice the customer to shop at AE.
#AEtrends
11. Mobile App
• Integrates mix and match design for
the contest
• Has special coupon and Aerewards
• Offer free music downloads of store
soundtrack