The document discusses how social media can influence spending habits. It examines marketing techniques from social media and advertisements that encourage spending, such as using social media influencers. One-third of Generation Z reported being persuaded to buy something after seeing it on social media. Brands work with influencers because social media allows information to spread widely and affect consumers' spending decisions.

1. The student will
• Understand how social media can
influence spending habits
• Analyze marketing techniques from social
media and advertisements that encourage
spending
Social Media &
Spending

2. ESSENTIAL
QUESTIONS:
HOW CAN SOCIAL
MEDIA INFLUENCE
OUR SPENDING
HABITS?
WHAT ARE SOME
MARKETING
TECHNIQUES FROM
SOCIAL MEDIA AND
ADVERTISING THAT
ENCOURAGE
SPENDING?

3. GEN Z:BORN BETWEEN 1997 AND 2012.
(NEARLY 68 MILLION IN THE U.S.)
ONE-THIRD OF GEN Z WERE PERSUADED
TO BUY SOMETHING AFTER SEEING IT ON
SOCIAL MEDIA.

5. WHY ARE BRANDS CHOOSING TO
WORK WITH INFLUENCERS?
• Social media platforms can be powerful
tools
• Learning and sharing information.
• Affect our thinking around what we
decide to spend our money on as
consumers.
• Relying on social media ‘influencers’ to
encourage consumers to purchase
their products.

8. ANALYZE: THE INFLUENCE OF SOCIAL
MEDIA

9. WHICH SELLING TACTIC IS USED IN THE
FACEBOOK AD?
Aspirational
Buying
Bundling
Eye Candy Flattery
Freemium

10. WHICH SELLING TACTIC IS USED IN THE
MAGAZINE AD?
Aspirational
Buying
Bundling
Eye Candy Flattery
Freemium

11. WHICH SELLING TACTIC IS USED IN THE
SNAPCHAT AD?
Aspirational
Buying
Bundling
Eye Candy Flattery
Freemium

12. Choose TWO “2”
Different Tactics to
Research from
“Terms of the Trade”

14. HOW ADS FOLLOW YOU AROUND ON THE INTERNET

15. The 6 Ways of
Influence

16. WHAT INFLUENCE IS THIS AD OR OFFER USING
What is this advertisement trying
to get you to do?
Which way of influence do you
think this advertisement is using
MOST effectively to influence its
audience?
Explain your reasoning.

17. Key Takeaways