Adapt is a digital agency founded in 1998 that specializes in shaping tomorrow's user experiences through digitalization. It has over 140 specialists across offices in Boston, Barcelona, Copenhagen, Vilnius, Kaunas, and Berlin. Adapt focuses on developing digital solutions using MACH architecture principles of microservices, API-first, cloud native, and headless approaches. Examples of Adapt's work include a veterinary portal for Boehringer Ingelheim and increasing conversion rates, loyalty program users, and turnover for clients.

1. Shaping tomorrow's user
experiences through
digitalization

2. Kresten Wiingaard,
CEO of Adapt
Internet development since
1994

3. Founded
1998
Specialists
+140
Digital solutions
+2500

4. Shaping tomorrow's
user experiences
Boston
Barcelona
Copenhagen
Vilnius
Kaunas
Berlin

5. Pace in development is extremely high

6. 1. MACH architecture
2. User Journey

8. Emotions

9. MACH:
Microservice
API first
Cloud Native
Headless

10. Boehringer Ingelheim
Vet Portal - the digital touch point to get
professional vet assistance.

11. “Wer heute gute Autos herstellen kann, aber
nicht in ausreichender Weise den Zugang zum
Kunden bekommt, der wird morgen nicht mehr
der Produzent oder der Hauptteil der
Wertschöpfung sein”

12. User journey

13. User journey

14. The Core Model

15. Inside your Corporation
Data
Technology
People
Always begin with the users = People
Sweet Spot

16. GSV
Entrepreneurial material & tools

19. 376%
Increased
conversion rate
Increase in loyalty
program users
10x
10.000%
Increased turnover with new webshop
SPORTMASTER

20. From 70% Customer phone call inquiries to
30% in 2 months (Selbstbedienung)

21. Kresten Wiingaard,
CEO, Adapt
www.adaptagency.com
kresten@adaptagency.com
www.linkedin.com/in/krestenwiingaard