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UX Design in 2030 | CLEVER°FRANKE

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Managing Director U.S. and Principal Designer Bob Corporaal presents his vision of User Experience Design in the year 2030.
Bob explores the impact of artificial intelligence, cheap processing power, augmented reality and data-driven design on the role of the designer and how one can prepare for this future.

Published in: Design
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UX Design in 2030 | CLEVER°FRANKE

  1. 1. | 12–12–2018 Random thoughts on the future of User Experience — Bob Corporaal @ UX Utrecht WE’RE LOOKING FOR TALENT! JOBS.CLEVERFRANKE.COM credit: Blade runner
  2. 2. Disclaimer Many have tried to predict the future. Few were right. It is likely that I am not one of them. FIRST THIS
  3. 3. 1950 - HOUSEKEEPING IN THE FUTURE Because everything in her home is waterproof, the housewife of 2000 can do her daily cleaning with a hose credit: unknown
  4. 4. We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. – Roy Amara PREDICTING THE FUTURE credit: Blade runner
  5. 5. THE WORLD OF THE FUTURE - 1979 credit: The world of the future - Cities
  6. 6. THE WORLD OF THE FUTURE - 1979 credit: The world of the future - Cities
  7. 7. ABOUT 7 Bob Corporaal Started out as aerospace engineer UX Designer since 2002 Previously Experience Director at User Intelligence UX Manager at Coolblue Currently Principal Designer at C°F
  8. 8. PROPOSITION CLEVER°FRANKE is a design agency that uses data to create interactive products and experiences. We invent new solutions that exceed boundaries and help organizations in their data driven digital transformation.
  9. 9. ABOUT CLEVER°FRANKE 2008 Founded Team 35 Nationalities 7
  10. 10. CHICAGO METROPOLITAN AGENCY FOR PLANNING
  11. 11. RED BULL - PLAYROOMS ADE
  12. 12. The year 2006
  13. 13. 2006 - NINTENDO LAUNCHES THE WII
  14. 14. 2006 - NETFLIX IS MAILING DVDS
  15. 15. 2006 - FACEBOOK INTRODUCES THE NEWS FEED AND ALLOWS EVERYBODY TO MAKE AN ACCOUNT
  16. 16. 2006 - THERE ARE NO US PRESIDENTS ON TWITTER
  17. 17. 2006 - THE IPHONE IS STILL JUST A RUMOR credit: Unknown
  18. 18. 2006 - HP GOES AFTER THE BLACKBERRY MARKET credit: Pocketlint / HP
  19. 19. Back to 2017
  20. 20. PROCESSING POWER
  21. 21. DATA STORAGE credit: go-rcbs.com
  22. 22. NETWORK ACCESS
  23. 23. Cheap, fast and energy efficient processing power; Cheap, fast and compact data storage; Ubiquitous fast network access; Data-driven organizations and design; New business models; Growing importance of User Experience. Important technological innovation drivers DRIVERS
  24. 24. We are close to the point where we can add computational power, network access and sensors to any product for free. TIPPING POINT
  25. 25. Current technology trends Augmented reality TRENDS Virtual reality Voice control Humanization of technology Machine learning Artificial intelligence Privacy concerns Commoditization Internet of everything Sharing economy 3D printing Robotics Sensor miniaturization Globalization Data-driven companies Sustainability concerns Autonomous vehicles Brain-computer interfaces Quantum computing Virtual assistants Home automation 5G networks Computational design Design thinking Transparency of organizations Natural language processing
  26. 26. GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES, 2017 credit: Gartner
  27. 27. GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES, 2017 credit: Gartner
  28. 28. Being a UX Designer
 in 2030
  29. 29. The world in 2030 Processing power is free A.I. is getting pretty smart Everything is connected Experiences are personalized Services instead of products Energy is clean and cheap 2030 Blade Runner 2049
  30. 30. 1. It is a new landscape. AR, VR and Chat interfaces will become huge. 
 Voice control likely. Brain interfaces perhaps. This means new methods, best practices, processes, design principles, and tools. 2030 Microsoft
  31. 31. 2. The UX Designer title will go. It is poorly defined and makes no longer sense with the diversity of platforms , focus on user experience and complexity of topics. Good riddance. 2030
  32. 32. 2.1. But there will be many new designer jobs. Like voice dialogue designer, 
 AI designer, Virtual interface designer, haptic feedback designer, computational designer, algorithm designer, organization designer, data design strategist and more. 2030
  33. 33. 3. Everyone is a designer. Tools, defaults and templates will be good enough 80% of the time. 
 Smart data driven tools will do the rest. 2030
  34. 34. THEGRID.IO credit: Denkwerk.com
  35. 35. 4. Our design tools will be nothing like we have now. New tools will focus on the design logic, enabling more flexibility and speed. 2030 Credit: Bret Victor
  36. 36. BRET VICTOR - MAGIC INK - 2006 worrydream.com/#!/MagicInk
  37. 37. BRET VICTOR - MAGIC INK - 2006 worrydream.com/#!/MagicInk
  38. 38. 5. A.I and Machine Learning will take over from designers. Creativity can be computed and optimized more quickly. Designers are scrambling to figure out what their role is now. 2030 alphagomovie.com
  39. 39. ALPHAGO ZERO credit: discovermagazine.com
  40. 40. AUTOCAD GENERATIVE DESIGN autodeskresearch.com/projects/dreamcatcher VIEW VIDEO >
  41. 41. 6. Design will be all about systems not instances. With personalization, artificial intelligence and data we must design the behavior of the system. 2030
  42. 42. 8. Designers should code. When the experience is mostly defined by algorithms you need to understand more of how they work. 2030 shopcodeaddict.com
  43. 43. 9. Business thinking will be a core skill for designers. If you want to work on a more strategic level you need to know how the business works. 2030
  44. 44. 10. UX Design will become regulated. The result of the continued application of data driven persuasive design, addictive interface designs, extreme gamification and dark patterns. 2030
  45. 45. How to prepare
  46. 46. Always be learning Learning is an essential skill for a designer now 
 and in the future. Use your own personal projects 
 to apply and improve your new skills. HOW TO PREPARE FOR 2030
  47. 47. Broaden your horizon Look beyond the design world. Explore other fields. Like psychology, engineering, hardware prototyping, biology, architecture, mathematics, art, history or whatever piques your interest. Connect fields together and bring them to your designs. Share the results with the world. HOW TO PREPARE FOR 2030
  48. 48. Keep up your soft skills You will need them as you collaborate more and more with other parts of organizations and other fields. Become excellent at running workshops, collaboration, ideation and design thinking. HOW TO PREPARE FOR 2030
  49. 49. Design the system and work with data In everything you design consider the larger system and design for that. Explore the data and let that inform your designs. Get away from designing static screens. HOW TO PREPARE FOR 2030
  50. 50. Understand business basics and strategy As good design becomes more essential to business success, you will have to have a better understanding of how business works to succeed. 
 No need for an MBA but you should be able to connect your design to the value proposition and the business model of the organization. HOW TO PREPARE FOR 2030
  51. 51. Learn to code It is a cliché but true. Being able to code (a bit) is a very valuable skill. But look beyond HTML, Javascript and PHP. Consider Python, R, Node.js or Arduino. Or whatever comes along between now and 2030. HOW TO PREPARE FOR 2030
  52. 52. Define your own set of design ethics As systems become more data driven, personal and efficient acting ethically becomes crucial. Think critically about your role as a designer and what you think is the right course of action. Stick to it. HOW TO PREPARE FOR 2030
  53. 53. The best way to predict the future is to invent it – Alan Kay INVENT credit: Blade runner
  54. 54. Frances Gabe, creator of the only self-cleaning home. SELF-CLEANING HOME Shane Young NYTimes article about Frances Gabe
  55. 55. PAGE TITLE VIEW VIDEO >
  56. 56. Thank you WE’RE LOOKING FOR TALENT! JOBS.CLEVERFRANKE.COM
  57. 57. © CLEVERFRANKE B.V. All rights reserved. All content is confidential unless explicitly specified otherwise. C°F Utrecht office Plompetorengracht 4 3512 CC Utrecht the Netherlands C°F Chicago office 222 W. Merchandise Mart Plaza Suite 1212 Chicago, IL 60654 United States of America Contact information Email: info@cleverfranke.com Utrecht: +31 30 785 19 26 Chicago: +1 312 380 0166 www.cleverfranke.com

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