What is it that corporates can learn from startups? How does it seem that innovation in different industries is mostly coming from new (often tech-driven) players who have far less resources and experience than incumbents? In this motivational presentation Nick Vinckier will inspires you with the main reasons why startups innovate at such a fast pace, and how you can leverage their methods for your business to become future proof.

1. KEYNOTE
Nick Vinckier
CHIEF STRATEGY OFFICER
UVAL UNION CONSULTING
DUBAI, UAE ~ OCTOBER 23 - 24, 2018
DIGIMARCONMIDDLEEAST.COM | #DigiMarConMiddleEast
The Corporate Startup
- What Corporates Should
Learn From Disruptors

2. CHIEF STRATEGY OFFICER
Duval Union Consulting
MENA
FROM VOLVO TRUCKS TO
CHALHOUB GROUP
KEYNOTE SPEAKER
speakersbase.com/nickvinckie
r
! BELGIUM - 1990
@NICKVINCKIER
@nickvinckier nick.vinckier@duvalunion.com

3. @nickvinckier

4. 1996 2000 2004 2008 2012 2016
NOK - Nokia Net Income (billion dollar USD)
10
5
0
-5
BEST SELLING MOBILE PHONE
COMPANY
MOBILE PHONE DIVISION
ACQUIRED
3. IT’S NOT ABOUT
TECHNOLOGY
1. NO ONE IS TOO BIG TO
FAIL
@nickvinckier
2. GRADUALLY, THAN
SUDDENLY

5. WE’RE IN DIGITAL
KINDERGARTEN
virtual reality
augmented reality
3D printing
artificial
intelligence nano-
bots holographic
displays driverless
cars
facial recognition
cloud computing
cryptocurrencies
blockchain internet
of things
smart homes &
cities biometrics
wearable
computing 5G
internet
robots
…
WE AIN’T SEEN NOTHING YET
@nickvinckier

6. DIGITAL IS THE MAIN
@nickvinckier
REASON JUST
OVER HALF OF
THE
COMPANIES
ON THE
FORTUNE 500
HAVE
DISAPPEARED
SINCE THE

7. CORPORAT
E
STARTUP
WE NEED TO BECOME CORPORATE
STARTUPS
NOT ABOUT SMALL OR BIG …
FUTURE PROOF ORGANIZATION
@nickvinckier

8. FUTURE
PROOF
ORGANIZATIO
NS HAVE
RADICAL
NORTH STARS@nickvinckier

9. H
B AG
DUVAL UNION
CONSULTING
BIG FOUR + 1
�
SPACE X
revolutionize space technology
to make people’s life multi
planetary
AMAZON
earth’s most customer centric
company ever
@nickvinckier

10. It all starts with a clear, radical North Star
Vision
Appealing, shared by all North Star
Vision: “To make the UAE among the best
countries in the world by the Golden
Jubilee of the Union”
@nickvinckier

11. World Class Healthcare
@nickvinckier
Competitive Knowledge Economy
Safe Public & Fair Judiciary
Cohesive Society & Preserved
Identity
First Rate Education System
Sustainable Environment &
Infrastructure
6 C L E A R , S T R A T E G I C A M B I T I O N S

12. C O M P E T I T I V E K N O W L E
D G E E C O N O M Y
@nickvinckier

13. WE DIDN’T DO
ANYTHING
WRONG, BUT
SOMEHOW, WE
LOST…
@nickvinckier

14. CUSTOMER
RELATION
= “digitization”
ORGANIZATI
ON@nickvinckier

15. MARKET
&
COMPETITIO
N
PRODUCT
S
&
BUSINESS
MODELS
CUSTOMER RELATION
ORGANIZATI
ON@nickvinckier

16. MARKET
&
COMPETITIO
N
PRODUCT
S
&
BUSINESS
MODELS
CUSTOMER RELATION
ORGANIZATI
ON@nickvinckier

17. BEING RELEVANT IS
NOT ENOUGH
YOU NEED TO BE
disproportionately
RELEVANT
@nickvinckier

18. WHAT WE ARE IGNORING…
THERE ARE FOUR DIFFERENT AUDIENCES TO BE CONSIDERED
TRADITIONAL
•Not open for change
•Traditional business model
CONVERTED
•Traditionals getting
involved
•Digital is translation of
classic business
DIGITAL
•Knows old way but
prefers the new way
•Prefer digital partners
over traditional business
NATIVE
•Don’t know old way
of business
•Generation Swipe:
digital only
@nickvinckier

19. THERE IS A BIG SHIFT COMING UP!UPRISE OF
DIGITALS
BIRTH OF
NATIVES
E-VOLUTION OF DEATH OF
TRADITIONALS DINOSAURS
WSIO*
*We’re Screwed It’s Over
@nickvinckier

20. SO FORGET IDEAS…
THINK IN
@nickvinckier

21. PONDERITI
S
disease in which the subject has the
unstoppable urge to think about a
lot of great ideas for a very long
time, but lacks agile and cheap
execution
symptoms:
task-force, consulting, committee@nickvinckier

22. Digital Transformation:
PEOPLE >
TECHNOLOGY
@nickvinckier

23. “We are underestimating the urgency
to recruit high end digital talents, no
matter their age or function”
This should be our
#1 HR priority for the coming years
@nickvinckier

24. ACQUIRE
‘NEW
SKILLS’
TRANSFOR
M
‘OLD@nickvinckier

25. George Colony
CEO Forrester Research
“If you can't understand the
new world of digital, fire
yourself
@nickvinckier
If the board has a low digital IQ,
the company will have a low
digital IQ

26. @nickvinckier

27. High-velocity decision making
@nickvinckier
1. Make most decisions with ~70% of the info you wish you had
2. “Disagree and commit” if you trust the people but not the idea
3. Recognize true misalignment early and escalate it immediately

28. FROM
maximum
validated
product
corporates
@nickvinckier
TO
minimum
viable
product
disruptors

29. YOU ARE A BIG
@nickvinckier

30. YOU NEED SPEEDBOATS
@nickvinckier

31. FUTURE
PROOF
ORGANIZATIONS
CREATE A@nickvinckier

32. TECHNOLOGY
MAY HAVETRANSFOR
MED
YOUR
COMPANY, BUT
…
CULTURE
IS S T IL L Y O U R@nickvinckier

33. FUTURE PROOF CULTURE:
DATA-INFORMED
EXPERIMENTATION
AC
T
@nickvinckier
KNOW
‣ actions based on data
‣ a continuous process
‣ a lot of lean experiments
‣ customer data, product
data and organizational
data

34. FUTURE PROOF
CULTURE: “FREEDOM &
RESPONSIBILITY”
a 124-page slide deck explaining clearly what the
values are and what it means to each employee of
Netflix
Communication & accountability as
prerequisite
@nickvinckier

35. 15 WORD
POLICY“PREVENT IRREVOCABLE
DISASTER NO MORAL,
ETHICAL, LEGAL ISSUES
RECOVER QUICKLY
ACT IN NETFLIX’s BEST
INTEREST”
@nickvinckier

36. NO “VACATION POLICY” NO “CLOTHING POLICY” NO “EXPENSE
POLICY”
@nickvinckier
ACT IN NETFLIX’s BEST
INTEREST
DON’T FIX PEOPLE PROBLEMS WITH POLICIES
BUT FIX POLICY PROBLEMS WITH

37. CULTURE OF CANNIBALIZATION &
INVOLVEMENT
FUTURE PROOF
CULTURE:@nickvinckier

38. If we don’t create
the thing that kills
Facebook,
someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who we
are that even talking about it seems
redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t even
get the luxury of leaving ruins.
They disappear.
FFaacceebbooookkLLitittltel
eRReeddBBooookk@nickvinckier

39. @nickvinckier

40. CUSTOME
R
EXPERIENC
E
EMPLOYE
E
EXPERIENC
E
@nickvinckier

41. THE FUTURE PROOF ORGANIZATION
FUTURE PROOF BRAIN
• Shared North Star?
• Strategic
Ambitions?
• Understandable
KPI’s?
• Clear Digital
Agenda?
• Solutions instead
of Ideas?
FUTURE PROOF BODY
• Speed as
variable?
• Right new
Skills?
• Up skilling?
• Board with
Digital IQ?
• Agile Fleet?
FUTURE PROOF HEART
• Freedom &
Responsibility?
• Data-Informed
experimentation?
• Cannibalization &
Involvement?
• CX & EX?
@nickvinckier

42. THE FUTURE PROOF ORGANIZATION
@nickvinckier
1. PLAN FOR THE FUTURE
2. STRUCTURE FOR THE
FUTURE
3. EMBED THE FUTURE

43. www.digitaltransformationbook.co
m
or e-mail me for a free version �@nickvinckier

44. WHAT WILL
YOUR FIRST
BOLD MOVE
BE THE
NEXT 90
DAYS?@nickvinckier

45. WE DIDN’T DO
ANYTHING
WRONG, BUT
SOMEHOW, WE
LOST…
TRY TO DO@nickvinckier

46. QUESTIONS?
@nickvinckier

47. Thank you!
Questions? Need help?
@nickvinckier
nick.vinckier@duvalunion.co
m
DUVAL UNION
CONSULTING
WWW.DUVALUNIONCONSULTING.COM
25 BUSINESS CONSULTANTS
in a digital-first world
2 BEST SELLING BOOKS
sold in more than 55 countries
+100 GLOBAL CUSTOMERS
throughout different industries
3 LOCAL OFFICES
in Belgium, the Netherlands & the UAE
SINCE 2009
helping companies become future proof