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MASTER
CLASS
Daniel Hulme
CHIEF EXECUTIVE OFFICER
SATALIA
AI and the Future
of Innovation
LONDON, UNITED KINGDOM ~ SEPTEMBER 1 - 2, 2022
DIGIMARCONUK.CO.UK | #DigiMarConUK
About me
Entrepreneur in Residence @ UCL
Director of Business Analytics MSc
Lecturer in AI and Innovation @ UCL & LSE
Postdoc in Innovation and Technology Transfer
PhD in Artificial Intelligence
MBA Electives London Business School
MSci in Artificial Intelligence
Chief AI Officer @ WPP
CEO @ Satalia
Advisor to UAE AI Strategy
Co-founder of the Faculty AI
Advisor to Syntropy, e-Numeracy and others
Kauffman Global Scholar
Startup mentor and speaker
2
Artificial Intelligence
Decision Making
WISDOM
UNDERSTANDING
KNOWLEDGE
INFORMATION
DATA
JOHN READ THE LETTER TO MARY
Data Driven Decision Making
WISDOM
UNDERSTANDING
KNOWLEDGE
INFORMATION
DATA = symbols
= contextualized DATA
Prediction
9
Data Driven Decision Making
WISDOM
UNDERSTANDING
KNOWLEDGE
INFORMATION
DATA = symbols
= contextualized DATA
= organised INFORMATION
Prediction
11
Data Driven Decision Making
WISDOM
UNDERSTANDING
KNOWLEDGE
INFORMATION
DATA = symbols
= contextualized DATA
= organised INFORMATION
= interpreted KNOWLEDGE
Data Driven Decision Making
WISDOM
UNDERSTANDING
KNOWLEDGE
INFORMATION
DATA = symbols
= contextualized DATA
= organised INFORMATION
= interpreted KNOWLEDGE
= utilised UNDERSTANDING
Decision Making
2 x 2
14 x 768
Decision Making
Resource Allocation
RULES
Flying right of walking
Swimming left of walking
Reptiles 2-away from felines
No same colours touching
Tails prefer next to tails
Males prefer near females
Resource Allocation
120
RULES
Flying right of walking
Swimming left of walking
Reptiles 2-away from felines
No same colours touching
Tails prefer next to tails
Males prefer near females
Resource Allocation
RULES
Flying right of walking
Swimming left of walking
Reptiles 2-away from felines
No same colours touching
Tails prefer next to tails
Males prefer near females
Resource Allocation
1,307,674,368,000
RULES
Flying right of walking
Swimming left of walking
Reptiles 2-away from felines
No same colours touching
Tails prefer next to tails
Males prefer near females
500! ≈ 1e+1134
500! ≈ 1e+1134
122013682599111006870123878542304692625357434280319284219241358838584537315388199760549644750220328186301361647714
820358416337872207817720048078520515932928547790757193933060377296085908627042917454788242491272634430567017327076
946106280231045264421887878946575477714986349436778103764427403382736539747138647787849543848959553753799042324106
127132698432774571554630997720278101456108118837370953101635632443298702956389662891165897476957208792692887128178
007026517450776841071962439039432253642260523494585012991857150124870696156814162535905669342381300885624924689156
412677565448188650659384795177536089400574523894033579847636394490531306232374906644504882466507594673586207463792
518420045936969298102226397195259719094521782333175693458150855233282076282002340262690789834245171200620771464097
945611612762914595123722991334016955236385094288559201872743379517301458635757082835578015873543276888868012039988
238470215146760544540766353598417443048012893831389688163948746965881750450692636533817505547812864000000000000000
0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
500! ≈ 1e+1134
122013682599111006870123878542304692625357434280319284219241358838584537315388199760549644750220328186301361647714
820358416337872207817720048078520515932928547790757193933060377296085908627042917454788242491272634430567017327076
946106280231045264421887878946575477714986349436778103764427403382736539747138647787849543848959553753799042324106
127132698432774571554630997720278101456108118837370953101635632443298702956389662891165897476957208792692887128178
007026517450776841071962439039432253642260523494585012991857150124870696156814162535905669342381300885624924689156
412677565448188650659384795177536089400574523894033579847636394490531306232374906644504882466507594673586207463792
518420045936969298102226397195259719094521782333175693458150855233282076282002340262690789834245171200620771464097
945611612762914595123722991334016955236385094288559201872743379517301458635757082835578015873543276888868012039988
238470215146760544540766353598417443048012893831389688163948746965881750450692636533817505547812864000000000000000
0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
atoms ≈ 1e+80
Transportation Problems
Transportation Problems
# ROUTES
1,000,000 PER
SECOND
10 3,628,800 4 seconds
11 39,916,800 1 minute
13 6,227,020,800 2 hours
14 87,178,291,200 1 day
16 20,922,789,888,000 1 year
20 2,432,902,008,176,640,000 77,000 years
22 1,124,000,727,777,610,000,000 36 millennia
24 620,448,401,733,239,000,000,000 20B years
Automation
ACTION
INSIGHT
DATA
Prescriptive analytics
● Optimisation
● Decision-science
Predictive analytics
● Data-science
● Machine learning
Descriptive analytics
● Contextualisation
● Data visualisation
Data Engineering
● Infrastructure
● Data assimilation
WISDOM
UNDERSTANDING
KNOWLEDGE
INFORMATION
DATA
ACTION
INSIGHT
DATA
ADAPT
Intelligence
Goal-directed
Adaptive
Behaviour
Sternberg & Salter
Artificial Intelligence
Reasoning (Understanding, Wisdom)
Prediction (Data, Information, Knowledge)
Artificial Intelligences
Artificial
Intelligence
bounds of
human ability
Artificial
Intelligence
Artificial
General
Intelligence
bounds of
human ability
Artificial Intelligences
Artificial
Intelligence
Artificial
General
Intelligence
Super
Intelligence
bounds of
human ability
Artificial Intelligences
Ethical Decision Making
AI Security, Safety, Ethics and Governance
AI Security
Authentication
Accessibility
Anonymity
AI Safety
Transparency
Explainability
Auditability
AI Ethics
Intent
Objectives
Constraints
AI Governance
Accountability
Change management
Decision-making
Innovation
Hidden dynamics in hierarchy
Being Lean
8 Important Trends (Corporate Rebels)
1. Profit → Purpose & values
2. Hierarchical pyramid → Network of teams
3. Directive leadership → Supportive leadership
4. Plan & predict → Experiment & adapt
5. Rules & control → Freedom & trust
6. Centralized authority → Distributed decision making
7. Secrecy → Radical transparency
8. Job descriptions → Talents & mastery
Innovation, Motivation and Purpose
“Creativity that ships”
Steve Jobs
“Motivation is the Energy for Action”
Edward Deci
“Autonomy, Mastery, Purpose”
Dan Pink, Drive
“Time is the new money”
Richard Branson
The rise of the purposeful company
DATA SCIENCE
CLOUD COMPUTING
OPEN (BIG) DATA
ARTIFICIAL INTELLIGENCE
TALENT
Talent Strategy
Industry Sexiness
Challenging
Problems
Talent Strategy
No Talent
Industry Sexiness
Challenging
Problems
Talent Strategy
Sticky Talent
No Talent
Industry Sexiness
Challenging
Problems
Talent Strategy
Talent Churn Sticky Talent
No Talent Talent Churn
Industry Sexiness
Challenging
Problems
Talent Strategy
Talent Churn Sticky Talent
No Talent Talent Churn
Industry Sexiness
Challenging
Problems
Fat
Thin
Lean
(Distributed)
Strictly Confidential
Organisational Network Analysis
Swarm diagrams provide
transparent data on
activity across network
tools.
Interactive network
diagrams show
relationships and the flow
of information from and to
the worker.
Swarm diagrams show the
significance of points and
the weight of opinion
compared to the
suggestions received by
others within the
organisation.
Digital Transformation, Twins, Consciousness
The Future
Investment into AI
https://medium.com/politics-ai/an-overview-of-national-ai-strategies-2a70ec6edfd
the nation that leads in AI 'will be the ruler of the world'
PESTEL of Singularities
Political - when we no longer know what is true
Economic - when we automate the majority of human labour
Social - when we cure death
Technological - when we create a Superintelligence
Environmental - when we trigger uncontrollable ecological collapse
Legal - when surveillance becomes ubiquitous
Political - when we no longer know what is true
Economic - when we automate the majority of human labour
Social - when we cure death
Technological - when we create a Superintelligence
Environmental - uncontrollable ecological collapse
- Environmental and technological risks continue to rise
- Geopolitical and societal risks are stable but remain high
- Economic risks perceived as low both in likelihood and impact
- Environment-related risks again lying in the higher-impact
- Top likely global risks are extreme weather events
- Previous years respondents to the GRPS tended to be optimistic
about technological risks, this year’s concerns jump
- Cyber attacks rank 3rd global risks in both likelihood and impact
- Data fraud and theft rank as 4th global risks in terms of likelihood
- Geopolitical risks expect to worsen due to political and economic
confrontations/frictions between major powers
- Most interconnected risks were “adverse consequence of
technologies” and “unemployment and under-employment”, both
highly connected with “profound social instability”
Legal - when surveillance becomes ubiquitous
59
Purpose and Vision
Everyone free
to live beyond
themselves
Daniel Hulme
daniel@satalia.com
www.satalia.com
+447773765097
@TheSolveEngine
Connect with me on LinkedIn
Questions
AI and the Future of Innovation - Daniel Hulme, Satalia

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