Many businesses are making noise but not saying what their ideal audience wants to hear in the messaging, marketing, branding, etc. You may think you sound like a well-tuned symphony with your business, but in actuality, you might sound like nails to a chalkboard to the very customers, clients, or audiences you are trying to do business with. So how can you strategize your business so that it can be seen by your ideal audience to increase authority, boost awareness, create opportunities, build community, and generate revenue? This session will equip you with the concepts and strategies you need to strategize your business for sustainability, scalability, and success. • Pillar One: Developing A Growth Mindset + Simplification • Pillar Two: Applying Growth Marketing + Strategy • Pillar Three: Growing Your Money + Sustainability

1. KEYNOTE
Troy Sandidge
CHIEF STRATEGY OFFICER
STRATEGY HACKERS
3 Pillars To Strategize
Up Your Business For
Sustainable Growth
CHICAGO, IL ~ MAY 9 - 10, 2022
DIGIMARCONMIDWEST.COM | #DigiMarConMidwest

2. @FINDTROY
Develop a Growth Mindset (Pillar One)
Activate Growth Marketing (Pillar Two)
Grow Your Money (Pillar Three)
In Order To Position Your Business For
Sustainability, Scalability, & Success
Your Business Must...

3. Growth Is Not Easy

4. 1. Your business is stagnant
2. Your marketing is ineffective
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HARD TRUTHS AS TO WHY YOUR BUSINESS
IS NOT GROWING LIKE IT SHOULD...
5. Your community is nonexistent
3. Your messaging is confusing
4. Your brand positioning is weak
6. Your understanding of your ideal buyer is wrong

5. Growth Is Possible

6. Progress
Learn More On This At iDigress.fm | EP 5
Perfection
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7. "Progress is impossible
without change, and those
who cannot change their
minds cannot change
anything."
— George Bernard Shaw
Learn More On This At iDigress.fm | EP 5
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8. About Troy
Author of Strategize Up
Host of iDigress Podcast
Lives on Twitter & Social Audio
Known as the Strategy Hacker®
Award Winning Growth Strategist
@FINDTROY

9. Former VP of a Creative Agency
Founder of Strategy Hackers
12+ Years Doing Growth Strategy
2x CMO
3x Agency Builder at 5M+ ARR
@FINDTROY
About Troy

10. Pillar One: Mindset
Developing A Growth Mindset To Scale Your Business

11. 1 Know The KPIs To Measure Business Performance
(Not Vanity Metrics That Mean Nothing)
2 Know Your S.W.O.T. & Adjust Accordingly
(Strengths, Weaknesses, Opportunities, & Threats)
3 Move In Flow But Be Data-Driven
(It's Critical To Trust & Follow Your Business Plan)
How To
Apply A
Growth
Mindset
For Your
Business
Learn More On This At iDigress.fm | EP 29 @FINDTROY

12. @FINDTROY
C . L . O .V. E . R .
FRAMEWORK™
Ignite Your
Growth Mindset
Learn More On This At iDigress.fm | EP 29
Be Clear About Your Goals & Your Why
Leverage Your Time & Resources Wisely
Never Stop Optimizing Your Processes
Manifest Your Vision & Exchange Value
Execute, Execute, Execute, & Execute
Get Results, Then Rinse & Repeat

13. Clarity is essential to
know what moves you
need to make.
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14. You must leverage everything
available to you to succeed.
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15. Nothing works perfectly;
therefore, optimization is
essential to make adjustments
accordingly to keep you on
track toward your goals.
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16. You must have a vision of what
success looks like and know the
exchange of value you provide
and require.
There’s the value you bring to
the table and the value you get
in return. The goal is to give
value and receive value.
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Learn More On This At iDigress.fm | EP 14

17. Success
can't
exist
unless
you
execute.
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18. The effectiveness of effort is
only determined by the results
it generates.
ROI
Revenue
Retention
Bonus: Respect
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19. Pillar Two: Marketing
Activating A Growth Marketing Strategy For Your Business

20. @FINDTROY
D . A . R .T.
M E T H O D O L O G Y ™
Be direct about what you want
Be authentic in who you are
Be resourceful with your 'how'
Be tactical with your movements
Activate Your
Growth Marketing
Learn More On This At iDigress.fm | EP 29

21. Be DIRECT in your
communication.
Ask. Challenge.
Tell. Entertain.
Be Simple, Clear,
& Relevant.
1 2 3 4
Be AUTHENTIC in
your messaging.
Be Relatable.
Share Truth.
Be Transparent,
Honest, & Upfront.
Be RESOURCEFUL in
your approach.
Know Your S.W.O.T.
Capitalize on That.
Use What Is
Available To Grow.
Be TACTICAL in your
execution.
Activate Strategies.
Build Systems.
Develop Tactics for
Repeatable Success.
HOW TO IMPLEMENT
NEXT-LEVEL MARKETING
TO SCALE RESULTS.
D.A.R.T.
MARKETING
METHODOLOGY™
Learn More On This At iDigress.fm | EP 29 @FINDTROY

22. Present Information
Ask Questions
Share What Others Are Saying
Sway With Your Content
Consideration
Communication
Consistency
Community
Connection
The 5 Cs To Generating Growth:
Use The P.A.S.S. Method To Scale:
Learn More On This At iDigress.fm | EP 30 @FINDTROY

23. Pillar Three: Money
Increasing Your Business G.A.P. — Growth, Authority, & Profitability

24. Leverage Language To Launch
Educate & Entertain To Enchant
Attract & Amplify To Activate
Dream Big & Distinguish Yourself To Drive
Increase Your GAP:
Growth, Authority,
& Profitability
L . E . A . D . S .
B L U E P R I N T ™
Share Frequently & Support Often To Shine
@FINDTROY
Learn More On This At iDigress.fm | EP 29

25. The Future Of Growth
Is With An "E"
Embrace the Four Es to scale and grow
in this new digital world and social media era.
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Learn More On This At iDigress.fm | EP 10

26. Say Yes To
The Four Es
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Learn More On This At iDigress.fm | EP 10
ENGAGEMENT
EXCLUSIVITY
EXPERIENCE
EMOTION

27. Conviction + Commitment + Consistency + Confidence
Cr e a t e s O p p o r t u n i t i e s
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28. Thank You
Learn More About Me at FindTroy.com
Search "Troy Sandidge" on YouTube
I Live on Twitter, LinkedIn, & Social Audio
Listen to My Podcast at iDigress.fm
Find Me Everywhere @FindTroy