Energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what's more chaff than wheat and what's on the horizon.

1. Shelley Grierson
DIRECTOR OF MARKETING
SPACE BETWEEN
LONDON, UK ~ SEPTEMBER 4 - 5, 2019
DIGIMARCONUK.CO.UK | #DigiMarConUK
DIGIMARCONIRELAND.IE | #DigiMarConIreland
2019 Digital Marketing
Trends That Matter
PANEL

2. Shelley
Grierson
Alvin
Hussey
Lucy
Hall
Director of Marketing
@ShelleyGTweets
Digital Branding
@HusseyAlvin
Tech Woman of the Year
@LucysHall

3. Shelley
Grierson
Director of Marketing
@ShelleyGTweets
● Director of Marketing at Space
Between
● 15 years in Digital
● Fortune 500
● Linkedin Ladies Host
● Profile, Branding and PR
● Finalist in this Years
#MsGreatBritain

4. Alvin
Hussey
Director of Commerce
@HusseyAlvin
● Director of Commerce at Beano
Studios
● UK’s Top 12 Disruptive Marketing
Influencers
● 10 years in Youth Media
● Branded Social Content
● Previously Brand Partnerships &
Digital Insights at Hook Lab

5. Lucy
Hall
Director Avviso Media
@LucysHall
● Women in Technology - Role Model
of the Year
● Co-Founder of SocialDay
● Co-Founder The Social Media
Marketing Awards
● Founder Digital Women in
association with NatWest
● Social Media Marketing Trends
● Digital Skills

6. Digital Trends Panel
● Data Privacy
● Omnichannel
● Personalisation
● Video
● Voice
● AI
● Programmatic

7. Data Privacy

8. Data Privacy
#DigiMarConUK
● GDPR
● Cambridge Analytica
● Facebook Data Breaches
● Business Fines
● Privacy vs Personalisation
● Ethics of data transparency for
vulnerable populations

9. Omnichannel

10. Omnichannel
#DigiMarConUK
● What is Omnichannel
● Consistency in User Experience
● Technology for Omnichannel
● Walgreens Pharmacy App
● BeerHawk.co.uk Pubs & Flavour
Profile
● Biggest Barriers Are Between
Desktop > Mobile > App &
Sale > Delivery

11. Personalisation

12. Personalisation
#DigiMarConUK
● Personalisation vs Privacy: UK vs
Europe vs USA
● Accessibility Considerations
● First Name Basis Goes Without
Saying
● Not Just a “Hi Shelley” Email
● CRM Technology for Capturing and
Processing Customer Preferences
● Tailored Content (recommendations
based on prior purchases)

13. Video

14. Video
#DigiMarConUK
● Live Video & Stories
● Portrait vs Landscape
● Personalised Video
● Video Onboarding / Training
● Q&A Interviews (Pre-Scheduled)
● Unpolished / Spontaneous Video
Luxury Brands Becoming More
Accessible to Youth
● Accessibility Options

15. Voice Search

16. Voice
#DigiMarConUK
● Currently Single Search Tool
● Using Siri’s, Alexa’s, Google for
Background Tasks (shopping lists,
music playlists, reminders)
● Decreasing Screen Time
● Limitations in Business Settings
● 99% Accuracy But Frustrations in
Voice Typos
● Needs to Become a Multi-Modal
Personal Assistant Tool

17. AI

18. AI
#DigiMarConUK
● Google Superior AI Capabilities
● Already Using Everyday Features
(predictive search, smart compose
gmail & nudging reminders)
● Chatbots - Getting the Most Out of
Them
● Facebook Proactive Detection
● IKEA AR App
● Enterprise Adopts > Tech Cheapens
> Goes Mainstream

19. Programmatic Ads

20. Programmatic
#DigiMarConUK
● People vs Programmatic
● The Machines Do It Better
● Open Marketplace RTB vs Private
Marketplace PMP vs PMP
Guaranteed vs Automated
Guaranteed vs Automated
Performance vs Spot Buying
● Stay Logical
● Maintain Oversight
● Google Dynamic Ads

21. Lurking Questions?

23. Thank You