1. +
What is Instructional
Design?
For ITT
By Dianne Bey

2. +
What, How and How do we know?
 Main areas include:
 Content=== what is it that is going to be taught –outcomes,
goals definition
 how --- how is it going to be taught
 how do we know that it has been taught or learned –
evaluation, has the learner grasped the intended outcomes.
How do we know?

3. +
Define the Outcome or Objectives
 What is it that is going to be taught?
 This can be a flowchart, a series of bullet points, a specific
performance task.
 Criteria must be defined and measurable.

4. +
How to make a peanut butter and
jam sandwich
 Scenario: you have been asked to create a curriculum for an
audience on how to make a sandwich
Peanut
butter
bread jam

5. +
Roles of the Instructional Design
team
 Content expert – the person who knows how to make a sandwich is usually called the Subject Matter Expert.
Consult with the subject matter expert to define the goal: in this case it is a peanut butter and jam sandwich
 Technical writer- person writing the content
 Storyboard artist – writing the plan for making the content
 Illustrator – Someone who creates illustrations of the process
 Instructional Designer- someone who oversees the creation of the learning chunks and write an executive
summary of the process, a needs analysis and does the evaluation. The instructional designer may also decide the
timeline necessary, the budget constraints, and audience considerations.
 Videographer- someone who makes a video of the process
 Graphic User Interface designer – someone who designs the interface and navigation of the learning should it be
for distance education or computerized learning
 Educational Psychologist – someone who examines the needs of the learner or the customer and defines their
aptitude or level of knowledge
 Audience --- someone who eats the sandwich or learns the content on how to make a sandwich

6. +
What does the content look like?
 Options may include voice overs, illustrations, videos,
storyboards and or charts and graphs. Many instructional
designers are not good artists. They may know how to create a
learning chunk but they will need you to help design the
interface.
 Therefore it is up to you as Graphics Communications Artists
to be able to communicate well with the specific people on the
team to see what is needed to develop the curriculum

7. +
The ADDIE MODEL