1.
Design models and patterns
for creating better elearning
Cammy Bean
VP of Learning Design
Kineo

2.
Your organization wants more eLearning.

3.
You’re responsible for building a team and
collaborating with a lot of people.

4.
But it’s like you speak a different language!

5.
You want to speak a common language so you can
create consistency and jumpstart your process.

6.
So.You’ve got a training “need”. What approach will
you take?

7.
What’s in a name?
•Design Strategy
•Instructional Strategy
•Design Approach
•Design Model
•Learning Model
•Instructional Method
•Design Pattern

8.
Design Patterns: A look at software dev
“A design pattern is a general reusable
solution to a commonly occurring problem
within a given context in software design.
Not a finished design that can be transformed
directly into code. It is a description or
template for how to solve a problem that can
be used in many different situations.
Patterns are formalized best practices that the
programmer must implement themselves in the
application.”
http://en.wikipedia.org/wiki/Software_design_pattern

9.
Ian Bogost* shared six design patterns, drawn
from game-design.
•
•
•
•
•
•
World-building
Emergence
Role-playing
Kinship
Deliberation
Process
* http://www.bogost.com

10.
Before you decide the approach, it helps to know
what problem you’re solving.

11.
In simple terms, there are three main reasons for
a learning experience.
Inform
or
raise
awareness
Build
knowledge
and
skills
Solve
complex
problems;
change
attitude or
behavior

12.
Consider the e-learning you create. Which is
your biggest category?
Inform
or
raise
awareness
Build
knowledge
and
skills
Solve
complex
problems;
change
attitude or
behavior

13.
I ran this informal survey on my blog...
What % of the e-learning that you create falls into these categories?

14.
Information and Communication
Models?
Models?

15.
When do we use them?
...to know we have a
new policy.
...to get an overview of
our products...
...to know what our
division does.
...an intro to our new
401K program.

16.
Julie Dirksen *
Is it reasonable to think
someone can be
proficient at this task
without practice?
http://usablelearning.com

17.
Tom Kuhlmann: most elearning is just
“information.”
Sometimes merely the
presentation of
needed information is
sufficient.
http://www.articulate.com/rapid-elearning/do-you-really-need-an-instructional-design-degree/

18.
Go for
user
driven
models.

19.
Let people search and find what they need.

20.
The Process.

21.
The Process.

22.
Browsable Topic Categories.

23.
The eMagazine or the eBook.

24.
The Infomercial.

25.
The Almanac.

26.
Building
knowledge
and skills?
and skills?
and skills?

27.
When do we use them?
...how to use SalesForce
for data mining.
...how to speak to the
FAA tower on radio.
...how to "operate" a
medical device like a
ventilator.
...how to give feedback
to a twenty three year
old employee.

28.
The Knowledge & Skill Builder
6
Call
to
Action
5
Assess &
Summari
ze
1
Gain
Attentio
n
4
Exemplif
y&
Practice
2
Set
Directio
n
3
Present
Content

29.
1. Get attention.

30.
1. Get attention.

31.
AIDA
(Awareness, Interest, Desire,
Action)

32.
2. Set direction.

33.
2. Set direction (but not like this).
At the end of this course, you will be
able to:
•blah
•blah
•blah
•blah
•blah
•and more blah....

34.
3. Present (in an engaging and memorable way).

35.
3. Present: In Their Words.

36.
3. Present: In Their Words.

37.
3. Present: See it in Action.

38.
3. Present: Just the Facts, Ma’am.

39.
3. Present: The Guided Story.

40.
3. Present: The Guided Story.

41.
3. Present: The Guided Story.

42.
3. Present: The Guided Story.
What looked like an
entertaining comic
book was actually…a
Knowledge &
Skills Builder!

43.
5. Assess and summarize.

44.
5. Assess: Has the learner achieved the
objectives?
Check
questions or
interactive
scenarios
immediately
after the
event
After the
event to
check
knowledge
and retention
On the job
assessment
performing
actual tasks
(Level 3
evaluation)

45.
5. Summarize in a meaningful way.

46.
6. Call to action.

47.
6. Call to action.

48.
For review: The Knowledge & Skill Builder.
6
Call
to
Action
5
Assess &
Summari
ze
1
Gain
Attentio
n
4
Exemplif
y&
Practice
2
Set
Directio
n
3
Present
Content

49.
Learn and Apply.

50.
Learn and Apply.

51.
Show Me, Try It, Test Me

52.
The Challenge.

53.
Show Me, Try It, Test Me

54.
Exemplify and Explore.

55.
The YouTube Video.
http://www.youtube.com/watch?v=RI7AkI5dJzo

56.
Thiagi’s Four Door Model.

57.
Thiagi’s Four Door Model.

58.
The Pick ‘n Mix.

59.
Two-in-one: The Process & Pick ‘n Mix!

60.
Solving complex
problems and
changing behavior?
changing behavior?
changing behavior?

61.
When do we use them?
...to teach how to
troubleshoot a
process.
...to change an
entrenched habit or
pattern.
...to improve listening
skills.

62.
When does learning a skill become changing a
behavior?

63.
How do we drive real and lasting behavior
change?

64.
Change the story.

65.
Goal-Based Scenarios to practice solving complex
problems.

66.
Goal-Based Scenarios: The Hidden Objective.

67.
Branching Scenario: Experience the
consequences.

68.
Branching Scenario: Tailored feedback.

69.
Immersive, interactive video.

70.
Immersive, interactive video.

71.
Immersive, interactive video.

72.
Immersive, interactive video.

73.
The
Learning
Campaign
Campaign
Campaign

74.
Remember the PSA?

75.
Marketing aims to turn
prospects into fans...

76.
...using a wide range of channels...

77.
...through a sustained campaign that creates
measurable results.

78.
Learning from content marketing.
Campaign
for
change
Design
for
engagement
Embed
results

79.
The Change Campaign
Global Entertainment Company with some dry
content (sound familiar?) needed to:
•Raise awareness about threats to privacy and
information security
•Get people to take compliance-related
policies seriously
•Empower people to take action!
AND...they don’t do boring! They wanted to
engage attention AND deliver results.

80.
1. Campaign for change.
“Put Yourself in the Picture” Campaign with:
•Video promos
•Posters/flyers
•Catchy jingles!
•Branded sweets
•Themed cafeteria menus
•Competition
•Tip Sheets
•eLearning

81.
2. Design for engagement.
Focused self-paced elearning tutorials and
How Tos, underscoring key policy and
regulation campaign messages.

82.
3. Embed for results.
Ask for change!
Provide ongoing support!
(Tip Sheets, Decoder Wheels)
Keep the messages coming!
Reward participation!

83.
The results (what really matters).
More employees reaching out for help!
Chief Privacy Officer getting more requests for guidance
(training, tools, rules)!
Project teams reaching out to Legal and Information
Security earlier than ever before!

84.
Some general guidelines.

85.
Questions?

86.
And most of all, remember the people, man.

87.
Download the Learning Models Guide!
www.kineo.com > resources >
elearning reports

88.
Cammy Bean
email: cammy.bean@kineo.com
twitter: @cammybean
blog: http://cammybean.kineo.com
References and more:
https://www.diigo.com/list/cammybean/