Luke Lewis' presentation from DPSE Nice in October 2016

1. BuzzFeed
Building a cross-platform global network
@lukelewis
Head Of European Growth

2. BuzzFeed in 2013
• 1 international edition
• 1 language
• 1 metric

3. BuzzFeed in 2016
• 7 billion content views/month
• 10 international editions
• Seven languages
• Over 30 platforms

4. Global impact

5. "Thank you for showing me that I am not alone. Thank you
for showing me that I am not broken. Thank you for
making me laugh every day. Thank you for inspiring me."
"I suffer from depression, anxiety, PTSD, an eating disorder, and BPD.
Watching videos and reading articles that you have made makes living
today a little bit easier. You should feel proud of your work and know
that you've improved at least one life through it."
“Thank you for your videos on snapchat today. It was a nice temporary escape from feeling alone.
I watched them multiple times to prolong the feeling.”
A company built on human connection

6. Mobile native.
Distributed-first.
Tasty, launched one year ago, is now the world’s
biggest food network

7. • Test and learn mentality
• Aggressive, original reporting
• Human connection at scale
• Data-obsessed - but we’re not slaves to it
• Mobile, global, distributed
How BuzzFeed thinks
about content

8. What else would
you like to know?