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Copyright 2017 – NLPHypnoCopy – The Hypnotic Amazon Copywriter Training Program – NOT FOR REPRINT
OR COMMERCIAL USE. DISTRIBUTIONFORBIDDENWITHOUT WRITTENCONSENT.
THE HYPNOTIC AMAZON LISTING TRAINING
8 KEYWORD INFUSED
HYPNOTIC TITLE TEMPLATES
TITLE RULES
1. MAX 200 characters – No HTML – NO ALL CAPS (unless it’s a recognized acronym like
USB)
2. PC VS MOBILEPHONE: If your buyers are more likely to buy via mobile then keep your
title under 120 characters
3. STAND OUT, GET CLICKED: Don’t look like a ‘me too’ product – you’re competing for your
prospects attention immediatelyafter theyenter their search term, so take full advantage of
havingthe most eye-catchingimage ANDcopy in the search results!
4. Always, always, always, always, always, always refer to your Customer Awareness Scale:
2
Copyright 2017 – NLPHypnoCopy – The Hypnotic Amazon Copywriter Training Program – NOT FOR REPRINT
OR COMMERCIAL USE. DISTRIBUTIONFORBIDDENWITHOUT WRITTENCONSENT.
 CUSTOMER AWARENESS LEVEL 1: If most of your customers are at level 1 (you’re a well
known brand or theyknow your product name) then use a ‘brand first’ template –options 1, 2
below – or ‘product first’ templates –option 3 and 4 below
 CUSTOMER AWARENESS LEVEL 2: If most of your customers are at a level 2 (you’re not a well
known brand, but you provide the exact solution they want)then use options 5 and 7 below and
focus MORE on features and slightlyLESS on benefits/transformations << NOTE: If in doubt, use
this!
 CUSTOMER AWARENESS LEVEL 3/4: If most of your customersare at a level 3 or 4 (you’re not
a well known brand, theyknow they have a problem but they’re not sure how to solve it yet, or
theydon’t know what their actual problem is yet) use options 6 and 8 below and focus a TON on
benefits/transformationswith 1 (maybe 2) features
 CUSTOMER AWARENESS LEVEL 5: If most of your customers are JADED – then follow rulesfor
level 3 or 4 – focus TONS on how thisproduct HASchanged lives!
Option 1
[Brand Name]+ Main KW+ Product Name + Other KWS + Important HYPNOTIC ANCHOR/
Features/Benefits/Transformations
Use: When your brand is one they search for and your keyword is more critical than your product name.
Option 2
[Brand Name]+ Product Name + Main KW + Other KWS + Important HYPNOTIC ANCHOR/
Features/Benefits/Transformations
Use: When your brand and product name are ones customers specificallysearch for – expect to invest
more on marketingup front, and receive a higher back end return after your brand becomesmore well
known.
Option 3
Main KW + Product Name by [Brand Name]+ Other KWS + Important HYPNOTIC
ANCHOR/Features/Benefits/Transformations
Use: When you still want your brand to become well known, but your product name does not matter all
that much and you’re focused on rankingfor a specific keyword.
3
Copyright 2017 – NLPHypnoCopy – The Hypnotic Amazon Copywriter Training Program – NOT FOR REPRINT
OR COMMERCIAL USE. DISTRIBUTIONFORBIDDENWITHOUT WRITTENCONSENT.
Option 4
Product Name by[Brand Name]+ Main KW + Other KWS + Important Hypnotic
Anchor/Features/Benefits/Transformations
Use: When your product name is well known, you want your brand to become well known because you
have a LINEof productsthat you sell that solve that problem and your keywords are less important
Option 5 – BRAND AT THE END (A)
Main KW + Product Name + Other KWS + Important HYPNOTIC
ANCHOR/Features/Benefits/Transformations. By[Brand Name]
USE: When you’re sellinga product where the keyword (solution) is more important than the product
name.
Option 6 – BRAND AT END (B)
Product Name + Main KW+ Other KWS + Important Hypnotic
Anchor/Features/Benefits/Transformations. ByBrand Name
USE: When you want people to know your product name (not your brand name, because you don’t have
a line of similar products) and you want to save space and rank for multiple keywords.
Option 7 – NO BRAND (A)
Main KW + Product Name + Other KWS + Important HYPNOTIC
ANCHOR/Features/Benefits/Transformations
USE: When you want to maximize keyword ranking space and your brand isn’t important (you don’t
have a line of productsunder that brand yet).
Option 8 – NO BRAND (B)
Product Name + Main KW+ Other KWS + Important Hypnotic
Anchor/Features/Benefits/Transformations
When your product name is more likely to catch your customerseye and get clicked than your main
keyword and you STILL want to maximize keyword rankingspace and your brand isn’t important (you
don’t have a line of productsunder that brand yet).
4
Copyright 2017 – NLPHypnoCopy – The Hypnotic Amazon Copywriter Training Program – NOT FOR REPRINT
OR COMMERCIAL USE. DISTRIBUTIONFORBIDDENWITHOUT WRITTENCONSENT.

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Amazon Copywriter - 8 keyword infused title templates for maximum conversions with your Amazon Listing Optimization

  • 1. 1 Copyright 2017 – NLPHypnoCopy – The Hypnotic Amazon Copywriter Training Program – NOT FOR REPRINT OR COMMERCIAL USE. DISTRIBUTIONFORBIDDENWITHOUT WRITTENCONSENT. THE HYPNOTIC AMAZON LISTING TRAINING 8 KEYWORD INFUSED HYPNOTIC TITLE TEMPLATES TITLE RULES 1. MAX 200 characters – No HTML – NO ALL CAPS (unless it’s a recognized acronym like USB) 2. PC VS MOBILEPHONE: If your buyers are more likely to buy via mobile then keep your title under 120 characters 3. STAND OUT, GET CLICKED: Don’t look like a ‘me too’ product – you’re competing for your prospects attention immediatelyafter theyenter their search term, so take full advantage of havingthe most eye-catchingimage ANDcopy in the search results! 4. Always, always, always, always, always, always refer to your Customer Awareness Scale:
  • 2. 2 Copyright 2017 – NLPHypnoCopy – The Hypnotic Amazon Copywriter Training Program – NOT FOR REPRINT OR COMMERCIAL USE. DISTRIBUTIONFORBIDDENWITHOUT WRITTENCONSENT.  CUSTOMER AWARENESS LEVEL 1: If most of your customers are at level 1 (you’re a well known brand or theyknow your product name) then use a ‘brand first’ template –options 1, 2 below – or ‘product first’ templates –option 3 and 4 below  CUSTOMER AWARENESS LEVEL 2: If most of your customers are at a level 2 (you’re not a well known brand, but you provide the exact solution they want)then use options 5 and 7 below and focus MORE on features and slightlyLESS on benefits/transformations << NOTE: If in doubt, use this!  CUSTOMER AWARENESS LEVEL 3/4: If most of your customersare at a level 3 or 4 (you’re not a well known brand, theyknow they have a problem but they’re not sure how to solve it yet, or theydon’t know what their actual problem is yet) use options 6 and 8 below and focus a TON on benefits/transformationswith 1 (maybe 2) features  CUSTOMER AWARENESS LEVEL 5: If most of your customers are JADED – then follow rulesfor level 3 or 4 – focus TONS on how thisproduct HASchanged lives! Option 1 [Brand Name]+ Main KW+ Product Name + Other KWS + Important HYPNOTIC ANCHOR/ Features/Benefits/Transformations Use: When your brand is one they search for and your keyword is more critical than your product name. Option 2 [Brand Name]+ Product Name + Main KW + Other KWS + Important HYPNOTIC ANCHOR/ Features/Benefits/Transformations Use: When your brand and product name are ones customers specificallysearch for – expect to invest more on marketingup front, and receive a higher back end return after your brand becomesmore well known. Option 3 Main KW + Product Name by [Brand Name]+ Other KWS + Important HYPNOTIC ANCHOR/Features/Benefits/Transformations Use: When you still want your brand to become well known, but your product name does not matter all that much and you’re focused on rankingfor a specific keyword.
  • 3. 3 Copyright 2017 – NLPHypnoCopy – The Hypnotic Amazon Copywriter Training Program – NOT FOR REPRINT OR COMMERCIAL USE. DISTRIBUTIONFORBIDDENWITHOUT WRITTENCONSENT. Option 4 Product Name by[Brand Name]+ Main KW + Other KWS + Important Hypnotic Anchor/Features/Benefits/Transformations Use: When your product name is well known, you want your brand to become well known because you have a LINEof productsthat you sell that solve that problem and your keywords are less important Option 5 – BRAND AT THE END (A) Main KW + Product Name + Other KWS + Important HYPNOTIC ANCHOR/Features/Benefits/Transformations. By[Brand Name] USE: When you’re sellinga product where the keyword (solution) is more important than the product name. Option 6 – BRAND AT END (B) Product Name + Main KW+ Other KWS + Important Hypnotic Anchor/Features/Benefits/Transformations. ByBrand Name USE: When you want people to know your product name (not your brand name, because you don’t have a line of similar products) and you want to save space and rank for multiple keywords. Option 7 – NO BRAND (A) Main KW + Product Name + Other KWS + Important HYPNOTIC ANCHOR/Features/Benefits/Transformations USE: When you want to maximize keyword ranking space and your brand isn’t important (you don’t have a line of productsunder that brand yet). Option 8 – NO BRAND (B) Product Name + Main KW+ Other KWS + Important Hypnotic Anchor/Features/Benefits/Transformations When your product name is more likely to catch your customerseye and get clicked than your main keyword and you STILL want to maximize keyword rankingspace and your brand isn’t important (you don’t have a line of productsunder that brand yet).
  • 4. 4 Copyright 2017 – NLPHypnoCopy – The Hypnotic Amazon Copywriter Training Program – NOT FOR REPRINT OR COMMERCIAL USE. DISTRIBUTIONFORBIDDENWITHOUT WRITTENCONSENT.