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5 Ways To Communicate With Your Customer, Drive Revenue And Deliver Messages About Your Company Or Brand  Anita John, Director of Customer Marketing StubHub!
The Customer is King ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Magic Formula! Your USP/Brand + Targeted Message Defined Audience + Relevance + A/B or Multivariate Testing + Deliver on all—profit & revenue will follow
#1-Build Your Brand in Emails
Voice & Image ,[object Object]
Logos & Colors
#2&#3- Targeted Message & Defined Audience
This is an ongoing courtship Try to setup a date 1 st  Date Going Steady Breakup/Get Back together Meet for the first time Prospect 1 st  Time Cust. Active Inactive
Understand who you want to talk to ,[object Object],[object Object],[object Object]
#4-Presenting relevant content to your customers
Knowledge is Power ,[object Object],[object Object],[object Object],[object Object]
What makes a difference Ex. Preferences incorp. into emails – These are the teams I set up in my preference ctr.
It’s about control & choice ,[object Object]
It’s a two-way street ,[object Object],[object Object],[object Object],[object Object]
#5-Test, test, test
Test Methodology Options ,[object Object],[object Object],[object Object],[object Object]
Best Practices  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Take Away ,[object Object],[object Object],[object Object]

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