Samsung Company Analysis

Samsung Company Analysis
Introduction
Samsung Electronics is one of the world's largest semiconductor manufacturers; Samsung
Electronics is also South Korea's top electronics company. It makes many kinds of consumer
devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors,
LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display
drivers; and communications devices ranging from wireless handsets and smart phones to
networking gear. The company, which is the flagship member of Samsung Group, also makes
microwave ovens, refrigerators, air conditioners, and washing machines. Nearly half of sales come
from the Asia/Pacific region. Top industries for Samsung Electronics Co. are memory chip ... Show
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Samsung could launch in countries to tap the needs of consumers. Samsung could open more stores
to serve more customers.
Samsung could make an effort to launch creative products first, rather than after its competitors.
Samsung could increase its product variation in its products.
Samsung should participate in product development and attract more customers. It should also
consider participating in various events to attract attention.
Samsung could offer additional services to retain existing customers and attract new ones.
Increase in the need for mobile phones, Samsung could exploit this need well.
Threats
Samsung has linked product lines, which means that if one product line fails due to its own reasons
other product lines will also suffer.
Samsung is very scattered; it controls and operates different products while its competitors use their
resources and effort on one segment only. Diversification takes a lot of effort and attention.
Samsung has set up production plants in low cost areas, which are subject to ample political and
economic instability. These instabilities can have an impact overall company it the crisis gets
unmanageable.
Samsung is facing threats from many other low cost companies.
Various companies have realized the importance of advertising, therefore Samsung will be subject to
a lot more competition as advertising creates and draws attention of consumers.
Countries all over the world are experiencing a
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Samsung Essay
FINAL REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS
VIS– A– VIS ITS COMPETITORS SAMSUNG INDIA ELECTRONICS PVT LTD. REPORT ON
COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS– A– VIS ITS
COMPETITORS A report submitted in partial fulfillment of the requirements of MBA Program of
Jaipuria Institute of Management TABLE OF CONTENTS
Acknowledgement....................................................................................4 1. Abstract
................................................................................. .........5 2. Introduction
...................................................................................6 a. Overview of the Consumer durable
sector......................................7–8 b. Company ... Show more content on Helpwriting.net ...
Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation"
Research inculcates scientific and inductive thinking and it promotes the development of logical
habits of thinking and organization. Research is a common parlance refers to a search of knowledge.
The advanced learner's Dictionary of current English lays down the meaning of research as a careful
investigation or inquiry especially through search for new facts in any branch of Knowledge What is
comparative Marketing study? In comparative marketing research we take our competitor's products
and make comparison through consumer with our own products. Why Comparative Marketing
study? Comparative marketing study/research comprise one of the most important and fascinating
task of marketing. It provides information for marketing decision making, any problem that are
identified and investigated further by using problem solving techniques with the objective of
arriving at solution. The most important innovation in the new approach is to study simultaneously
different organizational forms of business interest representation. The aim of the study is to point out
the best (in this respect) among the alternatives that are being studied. The final aim perhaps is not
only to find the best, but also to improve it or

Case Study Of Samsung
INTRODUCTION
Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It
has number of businesses under its own brand name. Samsung was founded by Lee Byung–chul in
1938.
Samsung main businesses in 1938 were textiles, food, retail, insurance, and securities. Samsung
entered into electronic industry in the late 1960s. Samsung also started the construction of ships in
mid of 1970s.
Following are the industries which are owned by Samsung and who work under the brand name of
Samsung:
 Samsung Electronics (Mobile phones, Smartphone, Smartwatches etc.).
 Heavy Industries (Shipping construction)
 Engineering and Samsung C&T. (It provide technical and technological support to both the
electronics and heavy industrial ... Show more content on Helpwriting.net ...
South Korean economy, politics, culture and media is greatly influenced by Samsung. Samsung
contribute into 15% of South Korean exports. Samsung's revenue is 17% ($1082 Billion) of South
Korean GDP.
Logo of Samsung with the passage of time:
MANAGEMENT:
Dr. oh–Hyun Kwon
Vice chairman and CEO of Samsung Co., Ltd. Board of Directors (BOD):
1. Board of director of Samsung has 9 members.
2. The board resolves the following issues:
I. Issues which are determined by laws or articles;
II. Issues that arise during the general shareholders' meetings; and
III. Issues that arises during the management and business operation of company.
3. . In 2014, BOD conducted seven board meetings.
4. Samsung have managed six board committees, which include the following Committee:
I. The Management Committee,
II. the Audit Committee,
III. the Outside Director Candidate Recommendation Committee,
IV. the Internal Transaction Committee,
V. the Compensation Committee
VI. The CSR Committee.

5. Meetings Conducted by Committees in 2014:
I. Management Committee hosted 13

Samsung Electronics: A Case Study Of Samsung Electronics
Our chosen company is Samsung Electronics, a subsidiary of Samsung Group, the world and one of
Korea's largest consumer electronics and electronic components manufacturer, the world's largest
intellectual mobile phone maker, is also one of the highest global revenues electronics industry
companies.Their headquarter is at Suwon, Gyeonggi Province,South Korea. In 2013, Global 2000
Forbes magazine published by the American company, Samsung Electronics ranked the world's No.
20. Samsung also was named the magazine world's most valuable brand 9th strong, as the highest
ranking Asian brands. Since 2012, the chairman is Lee Kun–hee and the vice chairman isLee Jae–
yong . Their main competitor in mobile phone industry is Apple, HTC, Sony , LG and Nokia. ...
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Samsung announced to build a global super brand, brand with "to be the leader of the digital
technology, high value and fashion" and other new elements, change the brand image in the eyes of
consumers. From strategy to reposition the brand has become Samsung's business operations, "the
central idea."
In addition, samsung's very closely the product and brand strategy, samsung to strengthen the
adjustment of the product line of samsung brand connotation. Although samsung product line is still
very wide, but the product connotation is the dominant image is bright, samsung brand map in many
consumers are also quietly changing, and the commercial operations to form a powerful driving
force.
Another Revelations of the samsung brand strategy is to build a brand requires patience and long–
term investment. When samsung super creating a global brand, not many people like it in the year
2007. The Asian financial crisis makes it almost on the verge of bankruptcy, and investing in brand
samsung effect has not been revealed in the year 2000. But samsung still stick to the original brand
strategy, finally mend fruit after a few

Samsung And The Galaxy Resolution Essay
Introduction
Companies are faced with strategic challenges frequently. It is important for companies to
appropriately evaluate and formulate a response to a strategic challenge since it may influence an
organization 's likelihood of future success. A recent example of a company facing an issue with
strategic implications is Samsung with its Galaxy Note 7 model reportedly catching fire. A deeper
look at Samsung and the Galaxy Note7 issue is necessary to understand the outcomes and strategic
implications, and the future efforts Samsung should take in order to show their customers that the
company is trustworthy.
About Samsung & the Galaxy Note 7 Issue
Samsung is widely recognized technology company, and well known for its home theater and
consumer electronics, such as its smartphones. At Samsung's website (2016) under the Values &
Philosophy section, the company informs the public that:
At Samsung Group and Samsung Electronics, we uphold a belief in shared responsibility – to our
people, our planet and our society. Across the company, we hold ourselves to the highest standards
so that we can more effectively contribute to a better world.
Also, Samsung states that it follows a simple business philosophy, which is "to devote our talent and
technology to creating superior products and services that contribute to a better global society".
Furthermore, Samsung list its vision statement as "Samsung is dedicated to developing innovative
technologies and efficient processes

Marketing and Samsung
Samsung Electronics
Galaxy Tab
Table of Contents
Executive Summary 3
1.0 Industry Overview 5
1.1 Industry Summary 5
1.1.1 Industry Size and Growth 5
1.2 Company Analysis ... Show more content on Helpwriting.net ...
The main concern identified in the research were: the protection of intellectual property.
By a thorough application of Kanter's, Samsung is strongly believed to have achieved Continuous
Improvement and Relationships, yet, a lower efficient in Time compression and not really effective
Core Competencies. This can be exhibited through their product line get frequent upgraded and the
strategic alliance program to attract allies from many fields. Regarding to the tablet sector, this new
acquired knowledge will boost the Samsung future tablet.
Moreover, analysis using Day & Wensley's model identified that Samsung could achieve
competitive advantages within the tablet sector through their superior skill in innovation and
information technology. In addition, their superior resource in global strategy and strategic alliances
also contribute to gain the advantages. These allow Samsung to provide the differentiated product,
superior customer value and cost reduction. However, Samsung's disadvantages of key industry
success factors: relative weak brand preference compared to the market leader and inferior battery
life. Samsung would benefit in building additional superior skills and resources that it could
generate the sustainable and further competitive advantages.
Three challenges are identified as being the most significant and pressing, that Samsung should
address to maintain and improve upon its competitive

How Is Samsung Successful
Samsung Group Success
Bus 478
Wing Hung
#200138620
October 11, 2007
Samsung is one of the biggest conglomerates in the world with businesses established in
shipbuilding, contracting, and electronics. Global revenues in 2005 alone reach over 56.7 billion
(Secrets of Samsung 's innovation success, 2006) and brand tracking firm Interband ranked
Samsung as the 20th most valuable brand in the world (As Sony gets a tune–up, Samsung Zooms
Ahead, 2005). Samsung was not really recognized as an international powerhouse until the 1990s
where before it was largely considered only a household name in Korea. So what lead to the success
of Samsung in the 1990s? While there is no one deciding factor or event that lead to Samsung 's
success, ... Show more content on Helpwriting.net ...
The following few years, Samsung saw record profits for their 1MB DRAM and 4MB DRAM.
Samsung was then recognized as a major player in the semiconductor industry, but they realized
they had to continually get better and more efficient at what they do to try to get a competitive
advantage over their competitors who still had a big lead in market share. They realize that the
semiconductor environment is very dynamic and their competitors could come up with something
innovative and new that could instead give them a great advantage. In December of 1995, they
invited a group called the Competitive Semiconductor Manufacturing program to their plant to do a
survey on them. The Competitive Semiconductor Manufacturing program was based out of the
University of California and they specialized in benchmarking semiconductor plants around the
world and analyzing their management practices (Leachman, Kang, and Lin, 2002). Their findings
were astonishing to the Samsung Group, they had many strong points like have excellent yields and
productivity of equipment and labour, but the weak point was their high manufacturing time
(Leachman et al, 2002). The average number of days for production of the DRAM chip was 80 days,
well above the industry average. The market was quickly changing from a seller 's market to a
buyers market in 1996 due to a price

Samsung Discussion Paper
Samsung Samsung is the worldwide leader in the multinational business industry in the fields if
electronics. About the company which started in 1938 with 30,000 won equivalent to $29. The name
Samsung reflects to three stars in Korean. What started as a local manufacturer, which now has
become a giant in the electronics business, where it has surpassed all the competitors all over the
world. The company has various development features and growth, which has developed quiet
significantly, and has made the company as it is now. For the SWOT analysis for the Samsung
Company they are a Global companies that they have invested in that country and have a presence.
They have a main cooperate headquarters in their birth country and are ... Show more content on
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As being the giants in the mobile phone industry Samsung has a short product cycle so that it can
bring new products, with a fast cycle or have a constant new products lined up one after another
giving consumers much to choose from and having a greater market grab. They are spending more
than 13 billion a year in R&D, which is the largest in the history of cooperation's. As a whole
Samsung mobile is the leader in the cell phone industry for now, with its high spending on
R&D or their top fined tuned devices that attract many new and young consumers and have a
big impact on the cooperation's profits. For the suggestions for the business strategy is to maintain
the same global strategy and the company has already developed a super power in the field, they just
need to maintain their products lineup and have a sufficient new products to offers for the
consumers so they can have a ease in getting higher in the market. They should focus more on
investing in R&D so that the competitors are left behind them. They could have some
acquisitions, cut prices to create a price war in the market and as they have the total control of the
market. Continuous develop, explore of the possible new entrants for the global market. Focus on
creating their own operating system, which can change their weakness into strength, as they don't
need to depend on third party operating system. References Bartlett, A Christopher and Beamish
Paul. Transnational Management:

Samsung Corpotate Strategy
Samsung Company Overview
Samsung Company is a world leader in digital technology innovation. Samsung believes in
innovation and continue to look after the new technology to grow their business. I believed that
company wanted to build a market in which customers are more loyal to the Samsung brand and
trust in the name of Samsung.
"SAMSUNG is dedicated to devel–oping innovative technologies and efficient processes that create
new markets, enrich people 's lives, and continue to make Samsung a digital leader"
http://www.samsung.com/hk_en/images/aboutnew/corporateprofile/title_txt.gif Samsung
accomplished its success through the strategy of how to manage creativity, partnership with venders,
and talent. Samsung is not only expanding ... Show more content on Helpwriting.net ...
The brand name competitors of the Samsung are LG, SK, Matsushitsa, Micron, Sony, Apple, Kyobo
Life Insurance, Meiji Life Insurance, Sumitomo Life Insurance, Hp, Dell.
SWOT analysis of Samsung
Strengths
Electronics Product line and investment in other industries such as life insurance and biotech etc.
Heavy investment into R&D and marketing strategies. Company has more than one dozen R&D
centers around the world and its 138000 R&D team members are working hard for the company's
success.
Leader in electronics especially in cell phone and more or less 60 other products. For example DVD,
Ac, LCD, and Refrigerators etc.
Supplier of HD, DRAM, SDRAM, Memory Sticks, and semiconductors.
Decision making process of the company.
Samsung provide better guarantee and service than its competitors.
Weakness
Some of the Samsung products are not user friendly. This factor is keeping Samsung behind in the
Global electronics market. For instance there are many draw back in digital camera Samsung S860.
First of all the lens of this camera turn off automatically after 30 seconds.
Company invested too much into the R&D but need to spend on marketing.
Competitors spent on advertisement heavily but Samsung can't explain introduce its products via
advertisements.
Need to improve the battery life of many of its products.
Opportunities
Globally the demands for electronics are increasing quickly. In the

Samsung Case Study Essay
Q1. Samsung Electronics strategy has successfully achieved both low–cost advantages and
differentiated products.
Samsung is able to achieve and maintain its low cost position due to various factors. Samsung has
always emphasized on process and production efficiency. The company places all its fab lines and
R&D facility at a single site, so that engineers from various departments can come together to
resolve any process or design issues as soon as possible. Benefiting from the collocation, Samsung
achieved an average of 12% construction costs savings. Also, as seen in Exhibit 7a, Samsung is able
to keep its fully loaded costs below that of competitors. The lower cost is mainly attributed to lower
raw materials cost, perhaps due to better ... Show more content on Helpwriting.net ...
They, in return, gave their dedication to the firm, promising high productivity and innovation. This
gives the firm its competitive advantage in terms of speed of new product development and superior
product quality and design, which translates into brand value.
All in all, it is the interaction of the various activities and people of the firm as well as the visionary
leadership of Chairman Lee that brought success to Samsung's strategy.
Q2. Samsung needs to examine if the firm is able to sustain its low cost advantage in view of the
Chinese's entry into the memory industry. Evidently, the Chinese are leveraging on low costs, its
engineering talent and government subsidy for entry, delivering on prices which are valued by
consumers, and in turn gain market share in the industry.
One option is for Samsung to collaborate with a Chinese partner. No doubt, expanding through joint
investments in China would enable Samsung to achieve higher cost savings than at present.
However, sharing of blueprints and technology know–how with the Chinese may pose potential
intellectual property (IP) rights issue since the IP laws are still not as developed in China. Moreover,
in the memory chip industry, in which high reliability of products is often associated with the
branding of the producer firm, collaborating with Chinese partners may potentially degrade
Samsung's long–standing premium branding in their product quality.
The growth in DRAM

Samsung Organizational Culture
Samsung Group is an international corporation company from South Korean. It develops variable
business areas such as food processing, electronics, textiles, securities insurance and retails.
Especially, electronics like mobiles, laptops, televisions and semiconductors become the main
source of their income in the global market. In 2010, Samsung Electronics becomes the largest
information and technology organization in the world.
Samsung is very focused on how increasingly build up the organizational culture because the
company hopes their employees can work in a good environment so help them enrich full of pride,
respect and being ownership of the part of organization. For example, one of the Samsung industrial
subsidiaries–Samsung ... Show more content on Helpwriting.net ...
According to the creative, innovative and flexible organizational culture, Samsung Electronics has
set up diversity management to set employees apart and help them compete in their industry.
Regardless of country, area, race, gender, origins or others, Samsung advocates everyone having a
voice to express their idea or opinions. In this free workplace, everyone is expected to have their
own prominent performance which invisibly increases an internal competitive environment.
Although employees are worked together, they would compete and eagerly express their talent to
develop new products.
In the other hands, they offer lots of programs to support women to work. For example, they allow
female employees with children under 12–year–old to get a flexible schedule and leave early. Also,
they built up lots of child care centers up to 1430; increase the networking and education programs
to absorb more women to join the Samsung Electronics Company. In the company, there are 1100
disabled people and increasingly provide opportunities to help them build their careers. In 2011,
they separately set up a recruitment program to help them to learn more expert and technical
knowledge. By expansion of In–house Child Care facilities and Recruitment Program, even
although Samsung set employees apart, they retain lots of excellent female and disabled employees
to present their creativity

The Strategy Adopted By Samsung
Question 1:
Critically analyze & discuss the Strategy adopted by Samsung to achieve Global Completive
Advantage. (500 words)
Strategy comes from the ancient Greek work Strategos that combines 'army' & 'to lead' (Mintzberg
2009, pp. 6). Strategy is about predicting future; & it is also about looking for resources around you
& prepares them for future. In business perspective, it means developing an edge over competitors
in order to secure current customers & capture more new customers. In other words Strategy is
creating Competitive Advantage. Organizations have their own ways to achieve Competitive
Advantage (Scott 2005, pp. 191). Samsung chose leading in Design to achieve its Competitive
advantage.
Until 20 years ago, Samsung manufactured cheap, imitative electronics for other companies. Its
leaders valued speed, scale, & reliability above all. Its marketers set prices & introduced features
according to what original–manufacturers wanted. Its engineers built products to meet prescribed
price & performance requirements. At end of the process designers would make a product looking
nice. The designers were only following engineers' orders in a company led by engineers (Yoo &
Kim 2015, pp. 74).
In the 50th Anniversary of Samsung, Lee Kun–Hee the new chairman of Samsung announced the
second Foundation of the company aiming of directing Samsung Group toward becoming a modern
world–class corporation. He visited an electronics store in Los Angeles in 1993. He noticed that

Competitive Strategy Of Samsung
Samsung electronics has come a long way from being the world's leader in semiconductors to
becoming a top competitor in the mobile handheld industry. Samsung's dynamic capability
frameworks and resources allowed the company to gain competitive advantage and achieve growth
in many different markets. Some of these capabilities and resources that led Samsung's success
include; the ability to recognize opportunity through a visionary management team, intense
acquisition of technology and learning, product and process innovation, a fluid manufacturing and
assembly system and the ability to develop partnerships and joint ventures. In the midst of the global
financial crisis, the Korean currency's value, won, had fallen tremendously. Samsung's management
team saw this as an opportunity to start outsourcing from China, where they manufactured LCDs
and Mobiles for a fraction of the price. By 2011, Samsung had the largest Mobile share in China.
They decided that by moving out they would understand the surrounding markets (Zahou, 2015).
Chairman Lee commissioned a task force team to make in–depth market research to find out the
needs of the market and to study the foreign trends. Feeling limited with the trends of the Asian ...
One would be through a cost–leadership where the key elements include tight control of overheads
and R&D, process innovation, scale–efficient plants, outsourcing and an efficient design for
manufacture. In the other hand, differentiation sets an emphasis on branding advertising, product
design and quality, service and new product design. As a very successful company in which has
been around since the late 1930's, Samsung has repositioned and used both tactics, cost leadership
and differentiation still present today. The combination of both strategies, has led them to adjust to
the changing market environments and ease the entry to new

Marketing Strategy Of Samsung
Summary of the Campaign and Organisation Samsung was founded in 1969 in Suwon, Korea. Since
then it has become a global leader in information technology, with more than 200 subsidiaries under
its belt. The firm deals in electronics ranging from televisions, refrigerators, monitors, washing
machines, tablets and smartphones. Moreover, Samsung provides electronic components, for
instance, non–memory semiconductors and Dynamic Random–Access Memory (DRAM). Even
though the company has been rocked with misfortunes in its mobile telecommunication platforms, it
promises quality products and services that lead to better and smarter lifestyles. The company is at
the forefront of championing for ground–breaking innovations true to its mantra and vision 2020 of
'Inspiring the World, Creating the Future' (Samsung Electronics, 2017). The ad–campaign began in
March 2017 and was for the promotion of its newest products; the Samsung S8 and S8+. The
campaign titled Samsung Official TVC: Ostrich showcases that despite the millennial evolutionary
pressures, ostriches need only a little bit of inspiration and some more motivation from the song
Rocket Man by Elton John to take up to the sky (Samsung Mobile, 2017). The public relations
campaign, led by Leo Burnett Chicago, was orchestrated to distract customers and the public from
the exploding battery fiasco of the Note 7 Series and introduce customers to the new and improved
S8 series with a tagline 'Do What You Can't' (Jardine, 2017).

Swot Analysis Of Samsung
Samsung
Samsung has evolved as a world's most important brand. It is the probably the most influential
leader in the Smartphone industry, second leader as a technological organization and a brand that is
ranked among top ten of the world. The unlike perspectives, cutting–edge technologies, innovation,
and investments are the method for growth and success.
The structure of the organization is decided based on the size of the company, the type of the
industry of functioning and on the marketing strategies adopted by the company. It is the way in
which job tasks are grouped and co ordinate with one another. Samsung has expanded as a business
into insurance industry by acquiring other companies. During the 70s, they then proceeded to
diversify its business in industries and electronics. They invested in future growth by purchasing
heavy and chemical industries. They also increased the competitive position in the world's textile
industry. They integrated its manufacturing processes from raw materials to finished goods.
There are a surplus of products such as batteries, hard drives, televisions, air conditioners and
Smartphone being manufactured by Samsung. Samsung electronics is spread across 80 countries
and has developed a reputation by emphasizing on innovation in its management strategies.
Samsung has got a bunch of sections within their organization, stretching from technology, manual
labour work, markets and consumers. As a worldwide company with roughly 200,000

Samsung Marketing Analysis
Samsung Electronics Co., Ltd
Marketing Analysis
Stephen Chalton
Due – 3rd November 2014
Samsung Electronics Co., Ltd or "Samsung" (founded 1965) is a multinational company,
headquartered in South Korea, engaged in the manufacture and distribution of electronics and home
appliances.
Climbing the Global Market with new technology, innovative and creative products, Samsung has
secured a position as global market leader in key markets such as smartphones, TV's, monitors and
digital appliances.
Samsung Electronics' mission statement "Inspire the World, Create the Future." reflects the
company's commitment to continue leading these markets and to capture other key markets that
their products lie within. Through their efforts, Samsung hopes to contribute to a better world and a
richer experience for all. As part of this vision, Samsung must continually assess their environment
and brand positioning, to maintain a competitive advantage over its rivals.
By conducting self–assessment and site audits, ... Show more content on Helpwriting.net ...
An experimental cultural awareness program has been established, which sends employees abroad
for a year. Samsung hope that the employees will develop international tastes, perceptions and
behaviours from this experience. The company is convinced this program will deliver more accurate
judgements about what customers want.
"A SWOT Analysis is a structured approach to evaluating the strategic position of a firm by
identifying its strengths, weaknesses, opportunities and threats." (Jobber and Ellis–Chadwick, 2012)
Strengths
Weaknesses
Opportunities
Threats
Target Market – "a segment that has been selected as a focus for the company's offering or
communications" (Jobber and Fahy, 2009)
Positioning – "the choice of target market (where the company wishes to compete) and differential
advantage (how the company wishes to compete)" (Jobber and Fahy, 2009)
Targeting

Samsung Swot Analysis : Samsung
Samsung is a company that is founded by Lee Byung–chul in 1938, and this company is a South
Korean multinational conglomerate company where their headquarters is located in Seoul. Samsung
is a group that had expanded into many areas such as food processing, textiles insurance, securities
and retail. However, after a few years, Samsung decided to enter the electronics industry in 1969,
where their first product was a small black and white television. In 1990s, the company grew into an
international corporation where they mainly concentrated on three areas, electronics, engineering,
and chemicals (Mathew). Nowadays, Samsung is one of the best mobile phone corporation in the
market, where the company decided to give their Samsung electronics motto that has always tried to
inspire the world, and create the future from expanding their brand in the following years
(Muhammad). From looking at the Samsung SWOT marketing analysis, I can definitely see that
Samsung was one of the excellent company where they have lots of strengths and weaknesses.
Three of the main strengths that the company has, Samsung was the world number one marketer of
mobile phone where they were part of the world biggest market share in the second quarter of 2015
by 21.4%. Not only that, but Samsung has very remarkable research and design capabilities, which
was one of their biggest strengths where they were able to generate and demonstrate Samsung pay, a
payment app with very identical abilities to apple pay.

Samsung Organizational Change
MBA 653 – Organizational Development & Change
Samsung
2013
Submission to: Dr Dianna
Canadian University of Dubai
2/24/2013
Ronak S Aswaney, 111300641
Sultan Ali Eisa AlKendi ; 112300080
Saif AlShamsi ; 104300027
Ahmed Al Mazrooci ; 103300187
Faisal Alali ; 111300115
3
4
5
Report focusing
1. Background of the Organization & Change a. Brief history of the company b. What was the
Organizational context for change? c. Why was the change initiated? d. Who were the stakeholders?
2. Culture of the organization e. What was the original culture? f. Had it changed? g. How did it help
of hind the change effort? h. How robust and or adaptive was it? ... Show more content on
Helpwriting.net ...
Total assets of the group grew 12.6 times to $124.3 billion.
Today Samsung has evolved into a group of companies unmatched by others in its range of
industries and performance. It is now globally focused and responsive to the needs of each market,
and more committed than ever to true innovation. The group's three core business sectors are
electronics, finance and trade and services.
Organization Culture Change

Change – (Pre–1987 vs. Post–1987) * Samsung Electronics * In 1969, Samsung Electronics was
established. * 1987 founder and chairman, Byung–Chull Lee passed away and Kun–Hee Lee took
over as chairman. * This was the beginning of several changes within Samsung! * Lee 's insightful
vision and the introduction of the "New Management" in 1993 acknowledged the need to transform
management philosophy in order to keep up with the rapidly changing global market/economy. *
"New management" implementation began by encouraging employees to first make changes within
themselves, striving to care more for others and to behave ethically. * The "new management"
encompasses intellectual capital, organizational creativity, technological innovation &
employee empowerment. * More recently in 2000, a "Digital Management" approach was adopted
to ensure that Samsung maintains a

strategic management on samsung
Strategic Management
Samsung
Company background
Name
Samsung Electronics Co., Ltd.
Industries served
Consumer electronics, Telecoms Equipment, Semiconductors,
Home Appliances
Geographic areas served
Worldwide
Headquarters
South Korea
Current CEO
Kwon Oh Hyun
Revenue
₩ 201.103 trillion (2012)
Profit
₩ 23.845 trillion (2012)
Employees

221,726 (2012)
Parent
Samsung Group
Main Competitors
Apple Inc., Nokia OYJ, Intel Corporation, LG Display and LG
Electronics, Sony Corporation, Texas Instruments Inc., Lenovo
Group Limited, Hewlett–Packard Company, Sanyo Electric Co.,
Ltd., Toshiba Corporation, SK Hynix Inc., Western Digital
Corporation and others.
Samsung Electronics Co., ... Show more content on Helpwriting.net ...
Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from
around the world, and give them the resources they need to be the best at what they do. The result is
that all of our products–from memory chips that help businesses store vital knowledge to mobile
phones that connect people across continents– have the power to enrich lives. And that's what
making a better global society all is about.
Company's Values
We believe that living by strong values is the key to good business. At Samsung, a rigorous code of
conduct and these core values are at the heart of every decision we make.
A company is its people. At Samsung, we're dedicated to giving our people a wealth of opportunities
to reach their full potential.
3
Strategic Management
Everything we do at Samsung is driven by an unyielding passion for excellence–and an unfaltering
commitment to develop the best products and services on the market.
In today's fast–paced global economy, change is constant and innovation is critical to a company's
survival. As we have done for 70 years, we set our sights on the future, anticipating market needs
and demands so we can steer our company toward long–term success.
Operating in an ethical way is the foundation of our business. Everything we do is guided by a

Swot Analysis Of Samsung
Executive summary: The main purpose of this report is to look at background, vision, mission,
products, support services, and market competitors of Samsung Frameworks. Samsung covers a
different range of segmentation and customers. It also covers procedures which Samsung Company
uses to ensure that their promotional strategies are up to date and relevant to the customer's needs. It
provides different rights to customers with regards to faulty products and unsatisfactory services.
The report found that events and networks are very suitable for employees to maintain their
referrals.
Samsung Company: Samsung was founded by Lee Byung–Chul in 1938 as a trading company.
Those competencies for creating innovative items and enhancing market effort. To attain this, we
need aid upgrading the competitive edge the competitive edge of our business by reorganizing our
production network, strengthening our R&D department, and expanding our high–end product line–
ups. Moreover, expansion profitability, we are additionally contributing to the improvement of
premium appliances in the side–by–side refrigerator, cooling system and washing machine
segments, same time underscoring our duty on personal satisfaction. As a business sector leader
company committed to continually strengthening their competence in both the built–in appliance
and home network markets.
Headquarters': Its headquarters 40th floor Samsung Electronics Building, 11, Seocho–daero 74–gil,
Seocho District, Seoul, South Korea.

Case Study Of Samsung Electronics
In this report, I have identified the company, Samsung Electronics Co., Ltd (which will be referred
to as Samsung Electronics), a South Korean multinational company, currently headquartered in
Suwon, South Korea (Samsung Electronics Co., Ltd, n.d), for the Enterprise Information Systems
(EIS) Assignment. Samsung Electronics is the flagship division of the Samsung Group, a South
Korean multinational corporation company headquartered in Samsung Town, Seoul.
Samsung Electronics started off as Samsung Electric Industries, established by the Samsung Group
in 1969 (Samsung Electronics Co., Ltd, n.d), in Suwon, South Korea, selling electronic and digital
devices, such as televisions and air conditioners. In 1988, Samsung Electric Industries merged ...
As a result, Samsung Electronics is able to remain a dominant player in the manufacturing and
consumer goods industries through selling their products at a competitively low price and giving
their customers who are using their products an experience specially tailored for them. With the
Geographic Information Systems in place, Samsung Electronics would be able to remain in good
terms with their customers, and investors, allowing Samsung Electronics to earn a greater

Marketing Plan for Samsung Essay
Introduction
Samsung Electronics Co., Ltd has proved to the world of business that they are one of the most
advanced technology companies in terms of revenue. With more advancement in the technology
which the present market can handle at this point, Samsung has made the way for the future in
electronics industry. It is the largest mobile phone maker and television manufacturer.
Samsung's New Toy
One of the most popular new "toys" in the electronics market today, is the unbelievable 3D TV. First
3D TV was launched in 2010 March, and has already had a significant impact on the electronics
market (Wilson, 2010). With release earlier this year, Samsung has dominated the market,
controlling approximately 90% of the total share. One ... Show more content on Helpwriting.net ...
Ability to market the brand name. Samsung has been able to position the market in such a way that
it has marketed the brand name strategically. It has been named the "top rising brand by Interbrand
and is the 9th most valuable brand" valued nearly $33 billion (Interbrand, 2012).
Weaknesses The Company might be able to market the product nicely or it might have been able to
get a large market share but there are certain weaknesses which the company has. Some of them are
listed below. Patent infringement. Samsung has a loose policy regarding the infringement of patents.
The company's patents were not done through a proper channel, thus ending up infringing Apple's
and other firms' patents (Wikipedia, 2012). This outcome damaged Samsung's reputation and
suffered losses. Low profit margin. Samsung Electronics is the largest technology business in the
world in terms of revenue. But its low profit margin was the result of low cost of their product and a
price cut they had to endure (Wikipedia, 2012). Focus on too many products. This point could be the
strength as well as the weakness. Samsung Electronic serves many industries with many different
products in them. They lost their focus because there were competing in too many products and too
many industries, which was their disadvantage over their competitors (Shaughnessy, 2013).
Opportunities
The technology is moving faster and faster, therefore electronics industries are still

Samsung Quality Assurance : Samsung Essay
Name:
Date:
Course:
Samsung Quality Assurance
Introduction
Samsung is a multinational conglomerate organization with it headquarters based in Samsung Town,
Seoul in South Korea. The company is the largest conglomerate in the whole of Korea and is a
combination of affiliate business and a number of subsidiaries. However, all the affiliate businesses
and subsidiaries share the same brand name, Samsung. The company was founded in1938 by an
individual known as Lee Byung–chull (Lee, 2006, 18). The company started off as a trading
company, and over the next three years the company had made a tremendous success. The company
had now diversified and ventured into other business including insurance, securities, textile, food
processing, and retail activities. However, the breakthrough for the company was in the 1960s and
1970, when the company ventured into the electronic industry and shipbuilding and construction
industries respectively. However, the founder of the company met his death in 1987, and the
company had to undergo some changes. In this essay, the discussion revolves around Samsung and
the strides the company has made since its formation. After the death of Lee Byung–chull, Samsung
was divided into four business groups which are; Shinsegae Group, Hansol Group, CJ Group and
Samsung Group. In 1938 when the company was formed, it comprised of a small trading company
that had only forty employees. Nine years later the company had grown, and Lee moved the

Samsung Company : The Market Structure And Strategy Of...
This study seeks to examine the market structure and strategy of Samsung Company analyzing its
micro–environmental level as well as SWOT analysis. In this regard, it is worth pointing out that
Samsung is a well–established company. It manufactures different electronics products including
home appliances and smartphones. It has been on the market since 1969. Its electronics division has
169 subsidiaries and affiliates, which are divided into three to include Consumer Electronics,
Information Technology & Mobile Communications, and Device Solutions division (Samsung 2016,
2). In this precept, consumer Electronics focuses on advanced technology, exclusive design and
significant offers for presenting new products such as TV, Refrigerator, Air Conditioner, and
Medical equipment among other products. Information Technology & Mobile Communications
division, on the other hand, produces mobile handset and customer friendly communication
products. The Device Solutions in the same dictum division focuses on display pane and
semiconductor products. The company has grown globally, and establishes outlets in different parts
of the world, including the U.K.
1. Micro–environmental Analysis
1.1 The Company
Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and
distributes mobile devices to retailers in different parts of the country. It also manufactures and
distributes audiovisuals products, computer–related products, cameras, home appliances

Marketing Strategy of Samsung in India
Section B
Submitted by –Harsh Golan
About Samsung:
The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town,
Seoul, South Korea. It is the world's largest conglomerate by revenue. The Samsung Group is
composed of numerous international affiliated businesses, most of them united under the Samsung
brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy
Industries, the world's second largest shipbuilder and Samsung C&T, a major global construction
company. Samsung has been the world's most popular consumer electronics brand since 2005 and is
the best known South Korean brand in the world. Samsung Group accounts for more than 20% of ...
Product Strategy:
Samsung Electronics India manufactures a wide range of consumer electronics and home
appliances. These products include:
1) Mobile phones with the accessories,
2) Television, Audio player, Video player,
3) Camera, Camcorder,
4) Home appliances,
5) PC, Peripherals and Printers. In the mobile phone industry, Samsung has the second largest share
in the market with 19.6% as per November 2010 consensus. The mobile phone market share is
shown in Annexure 1. In the Indian mobile market, Samsung is the second largest player after Nokia
with product line extending to over fifty products. The product line includes some of the most
preferred mobile phones like Samsung Guru series, Corby series and many more. Recently Samsung
has launched its Samsung galaxy series in the Indian market. Samsung is also into manufacturing
televisions, audio players, video players, blu–ray players, home theatres and multimedia players. In
India, Samsung is the first to bring the concept of LED technology in televisions. Samsung's
products, in this category, are known for their innovativeness and technology .These products are
the first preference of the consumers who seek technology at an affordable

Essay On Samsung
Samsung Electronics Co. Ltd. the Korean multinational electronics company is headquartered in
Suwon, South Korea. This flagship subsidiary of the Samsung Group amounted for 70% of the
group's revenue in 2012. Samsung Electronics commenced its operations in India in December 1995
and is today a leading provider of Consumer Electronics, IT and Telecom products in the Indian
market. Samsung India is the Regional Headquarters for Samsung's South West Asia operations,
which provides employment to over 8,000 employees with around 6,000 employees being involved
in R&D.
History
Samsung's operations in India began with its manufacturing complex Noida (UP), which facilitates
for Color Televisions (including 3D, LED and LCD Televisions), Mobile Phones, ... Show more
content on Helpwriting.net ...
And Samsung leads India in products like LED TVs, LCD TVs, Slim TVs, Side by Side
Refrigerators and Smart phones. Samsung is also the second largest mobile handset brand in India.
Samsung ranks among the top 20 in the BusinessWeek's brand value survey, it follows this high
ranking in India as well, achieving the title of the most trusted brand. It enjoys this high brand
reputation because of its quality and imagery.
Corporate Citizenship
Samsung takes many philanthropic initiatives that aim helping global communities lead healthier,
smarter and more sustainable lives. Samsung devises many such programs to make a positive
difference in the lives of locals by using its employees and technology.
R&D
Delhi and Bangalore house the two Samsung India R&D Centers employing around 6000 people.
Product Innovation and R&D have given Samsung the competitive edge in the market today. These
centers focus on customization of audio visual and home appliance products to serve the customers
in a more efficient manner and to support sustainability. Other product customizations include the
ones to suite the need of Indian

Samsung Strategic Management
1. Introduction
1.1. Background The Samsung Group was founded by Byung–Chull Lee in 1938, in Taegu, Korea,
as an exporter of dried fish, vegetables and fruits. Byung later established flour mills under the name
Samsung, which means three stars in Korean language. He also produced confectionery machines in
this period. In 1951, Samsung Moolsan, a holding company, was established which later
The building of Samsung Sanghoe in Daegu in 1930s
became Samsung Corp. in 1953, Cheil Sugar Manufacturing Co. was set up, which later became an
independent company. In
1958, Samsung acquired Ankuk Fire and Marine Insurance (later renamed as Samsung Fire and
Marine Insurance) and DongBang Life Insurance in 1963 which was later renamed as Samsung Life
... Show more content on Helpwriting.net ...
Values and Philosophy Samsung Philosophy "Devote talent and technology to creating superior
products and services that contributes to a better global society".
Samsung Values:
People Excellence Change Integrity
Coprosperity
Samsung Values, Source: Samsung Official
Page | 7
1.4. Samsung Vision
"Inspire the World, Create the Future"
Creative solutions
Industry
New techonology

Innovative Products
Partner
Employee
Samsung Vision, Source: Samsung Official Website
1.5. Samsung Principles
comply with laws and ethical standards
maintain a clean organisational culture
Samsung Business Principles
respect customers, shareholders and employees
care for environment, health and safety
socially responsible corporate citizens
Samsung Principles, Source: Samsung Official website
Page | 8
2. Competition
As a global company, Samsung Electronics did not hold its business disciples within Korea but
decentralised them locating them throughout the world. R & D investment grew from $1.81 billion
in 2001 to $5.34 billion with an increment 9.4 percent of sales. With around 32,000 researchers in
16 research centres, Samsung had one of the largest R&D organizations in the world. In 2005 alone,
it registered 1,641 US patents ranking fifth at the US Patent Office (Freeze & Chung, 2008). The
following figures show the financial trends since 2000 to 2005:

Marketing Strategy: Samsung: The Marketing Mix Of Samsung
Samsung was founded by Lee Byung–Chul in 1938 as a trading company. It is a South Korean
company. Its headquartered is in Samsung town, Seoul South Korea, California, US.
It is made up of 80 different businesses. In 2012 Samsung became world's largest mobile phone
maker by unit sales, overtaking Nokia, which had been the market leader since 1998. Samsung
Electronics commenced its operations in India in December 1995. It has two R&D centres in India–
Delhi & Bangalore.
It is India's largest handset brand. It is involved in the insurance industry by incorporating a local
fire & marine insurance company. In 1960s, Samsung became one of the first Korean companies to
actively expands its overseas trade. It is continued with expansion into the life ... Show more content
on Helpwriting.net ...
It is involved in sponsoring for various sorts activities and it has been associated with Olympic
games and Asian games for many years.
In India Amir khan was the brand ambassador for Guru mobile phone and recent is the brand
ambassador of Samsung is Sahid Kapoor.
Samsung gives offers and discounts to its customers. Even sometimes it gives promotional offers
like free entry to the television shows. It organize contests like "Samsung mobile karaoke festivals".
They open the Samsung fun club to create better customer relationship. They provide free online
software updates, tutorials and customer services.
Samsung is present through various channels in the market.
Samsung has its own stores which can be found around the world, not only in Asia, but also in
America ,Europe, Australia and Africa.
At the stores we not only can buy the product that sold, but also feel the experience of digital
lifestyle. –
Segmentation strategy:
Geographic – Samsung provides services to the rural areas as well as urban areas.
Demographic – it provides products for all ages and gender.
Psychographic – it is suitable for all types of life style.
Market

South Samsung Company Case Study: An Overview Of Samsung
INTRODUCTION
Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It
has number of businesses under its own brand name. Samsung was founded by Lee Byung–chul in
1938.
Samsung main businesses in 1938 were textiles, food, retail, insurance, and securities. Samsung
entered into electronic industry in the late 1960s. Samsung also started the construction of ships in
mid of 1970s.
Following are the industries which are owned by Samsung and who work under the brand name of
Samsung:
 Samsung Electronics (Mobile phones, Smartphone, Smartwatches etc.).
 Heavy Industries (Shipping construction)
 Engineering and Samsung C&T. (It provide technical and technological support to both the
electronics and heavy industrial ... Show more content on Helpwriting.net ...
South Korean economy, politics, culture and media is greatly influenced by Samsung. Samsung
contribute into 15% of South Korean exports. Samsung's revenue is 17% ($1082 Billion) of South
Korean GDP.
Logo of Samsung with the passage of time:
MANAGEMENT:
Dr. oh–Hyun Kwon
Vice chairman and CEO of Samsung Co., Ltd. Board of Directors (BOD):
1. Board of director of Samsung has 9 members.
2. The board resolves the following issues:
I. Issues which are determined by laws or articles;
II. Issues that arise during the general shareholders' meetings; and
III. Issues that arises during the management and business operation of company.
3. . In 2014, BOD conducted seven board meetings.
4. Samsung have managed six board committees, which include the following Committee:
I. The Management Committee,
II. the Audit Committee,
III. the Outside Director Candidate Recommendation Committee,
IV. the Internal Transaction Committee,
V. the Compensation Committee
VI. The CSR Committee.

APPLE SAMSUNG
Apple & Samsung Analyse the business strategies of two leading international companies Dr.
Sayeda Meharunisa Ahmed Inas Alhamdy 2131874 Sara Aljamei 2112479 Nouf Almandeek
2100663 Thikra Alreshoodi 2110273 Maymona haboudal 2112598 Table of Contents Introduction
Apple and Sumsung Vision and Mission Internal and External Factors SWOT Analysis Conclusion
Introduction: Apple Inc. is one of the leading companies it is an American multinational corporation
headquartered in Cupertino, California, that designs, develops, and sells consumer electronics,
computer software and personal computers. ... Show more content on Helpwriting.net ...
Apple is the largest publicly traded corporation in the world by market capitalization, with an
estimated market capitalization of $446 billion by January, 2014. Apple is the most successful
startup company of all time, by market capitalization, revenue, and growth. The company continued
to stay on top of their game and improve upon their technology. Now, Apple is a brand that most
people automatically know all over the world. Samsung was formed in 1938 by Lee Byung–chull as
a trading company based in Su–dong. The small company started as a grocery, trading goods
produced in and around the city as well as its own noodles. The company grew and soon expanded
to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded in to textiles
and built the largest woollen mill in Korea. The successful diversification became a growth strategy
for Samsung, which rapidly expanded in to the insurance, securities, and retail business. Samsung
was focused on the redevelopment of Korea after the war with a central focus on industrialization.
Samsung entered the electronics industry in the 1960 's with the formation of several electronics
focused divisions. The initial electronics divisions included Samsung Electronics

Samsung Case Study
Introduction
Samsung is a multinational conglomerate from South Korea and its headquarters are suited in Seoul,
Samsung town. Samsung Group is composed of many affiliated businesses, which come together
due to the Samsung brand. Samsung Electronics is one of the prominent industrial affiliates of
Samsung and it is ranked 5th in the market value. It is also the second largest IT Company globally
as ranked by 2015 revenues (Bui & Tran, 2017). There are other affiliates such as Samsung C&T
and Samsung Engineering that deal with construction and Samsung Heavy Industries for
shipbuilding.
Strategic Alliance
The use of strategic alliance is well evidenced by Samsung Electronics and the NCR Corporation.
The Telecom and Technology Group is known to be the leader in consumer transaction technologies
has presented some terms of the agreement with Samsung that it will support its strategy. The plan is
to propagate development of its printing business by offering an exclusive set of managed printing
services that comprise of onsite support, help desk, deployment services and remote monitoring to
all the clients globally (Ojelabi, 2017). The strategic alliance with NCR will make Samsung at a
position of ensuring that their customers have the right to use on–demand support at their company
at either side. The open platform and cell phone use will offer an in–depth customization and
amalgamation of the assistance into the current IT service models.
Strategic Partnership
Samsung

Management Strategy Of Samsung
Appendix 1: The organization of Samsung Electronics Co. Ltd Samsung Group & Samsung
Electronics Co., Ltd. The Group upholds a belief in shared responsibility – to our people, our planet
and our society. It is guided by a simple philosophy, strong values and high ethical standards that
inform our work every day. In everything we do, it strives to help people live better lives. Value of
People Quite simply, a company is its people. At Samsung, we're dedicated to giving our people a
wealth of opportunities to reach their full potential. Value of Excellence Everything we do at
Samsung is driven by an unyielding passion for excellence–and an unfaltering commitment to
develop the best products and services on the market. Value of Change In today's ... Show more
(Training investment) The training of R&D department is purpose to renew and develop the
employees' knowledge that keeping their mindset in the top of modern. Industry leadership position
The figure, employee headcount, is showing Samsung Electronics has the large of manpower to
maintain the operation. The trend in SSD storage, memory chips, smart televisions, smartphones and
AMOLED monitors is keeping growth, for example, he market of LED monitors and Storage State
Drive(SSD) have sharply increased in the market share. SSD market is the high develop that is
increased in 7.5% that is the new technology of Samsung's digital device, especially Notebook. 17
Brand recognition and reputation Samsung enters interbrain's Top 10 List since 2012, and also the
goal of Samsung is enter to top5 in 2020 that the goal is very close. Samsung ranks to 14 th among
500 global companies, and according to "Vision 2020", it might be entered to the top 10 among 500
global companies. Samsung names the goal top 10 on list of most admired companies in the world
in "Vision 2020". Although the rank now is 21th, Samsung has produced a lot of innovation
products to appear consumers. Thus, the name of Samsung will be more famous. Enormous
advertising and marketing

Porter's Value Chain Of Samsung
Samsung Group is a South Korean Multinational Company. Headquarter of the Samsung Group is in
Samsung town, Seoul. In the beginning, Samsung was a small trading company and now it has
evolved as a world class corporation. The group businesses in several sectors like digital gadgets,
semiconductors, advance technology, Finance, Hotels, Constructions and many more. The
inventions and the perfect value chain made them the leader in these businesses.
Samsung was founded by Mr. Lee Byung Chul in 1938 as a trading company. Maximum revenue of
the Samsung is through their electronics subsidiary where they entered in mid–1970.
After the death of the founder Lee in 1987, Samsung was divided into four business groups –
Samsung Group, Shinsegae Group, ... Show more content on Helpwriting.net ...
That's how they made a new management environment for themselves.
Chapter 5
Management of Samsung through Generic Value Chain
Porter's Value chain model has clearly influenced the understanding of how the management system
works. But in spite of the importance of the value chain model very less is known about the
determinants of failure or success through these techniques.
The main objective of Porter's Value Chain was to transfer raw materials into standardize physical
products where the product can differentiate from its competitor's through its value. An explicit
emphasis on inbound and outbound logistics explains the model's appeal to the SCM field.
In the Value chain model there are primary and secondary activities.
.
Figure 6 Support activities and Primary Activities in VCM In the primary activities we have:
Network promotion and contact management.
Service provisioning.
Infrastructure operation.
In the support activities we have:
Infrastructure Development
Human Resource Management
Technology

Organizational Structure Of Samsung
History
According to Wikipedia Encyclopedia1, SAMSUNG is a South Korean multinational corporation
headquartered in Samsung Town, Seoul. It consists of several auxiliaries and associated businesses,
most of them amalgamated under the Samsung brand, and it is the largest South Korean business
corporation. 3On March 1 1938, founding chairman Byung–Chull Lee started a business in Daegu,
Korea focused principally on trade export, selling dried Korean fish, vegetables, and fruit to
Manchuria and Beijing. In little more than a decade, Samsung which means "three stars" would have
its own flour mills and confectionary machines, its own manufacturing and sales operations. From
these modest beginnings, Samsung would ultimately advance to become the modern ... Show more
Under that there is the Green management committee who are in charge of Samsung producing eco–
friendly products. This is followed by its various divisions. Samsung has headquarters in North
America, Asia, Europe, Latin America and Africa.
Top Leadership 17Image 1: Samsung's CEO 11 Dr. Oh–Hyun Kwon, Vice Chairman & CEO
Samsung Electronics Co., Ltd. He was officially appointed Chief Executive Officer of Samsung
Electronics Co. by the company's Board of Directors on June of 2012. Since Dr. Kwon joined
Samsung Electronics' Semiconductor Business in 1985, he has played a pivotal role in Samsung
Electronics' rapid advance in the semiconductor industry. He successfully led the development of the
industry's first 64Mb DRAM in 1992, and was promoted to Vice President of Samsung's Memory
Device Technology unit three years later.
12Board of Directors Image 2: President and CEOs
Boo–Keun Yoon is the President and CEO OF Samsung presently since 2013. He held several other
managerial positions within the past eleven years including Head of Consumer Electronics Division,
Head of Visual Display Business, Head of R&D Team and President and Head of Consumer
Electronics. The latter position he presently

Corporate Ethics Of Samsung
Corporate Governance and Corporate Social Responsibility Group Project Corporate governance
and social responsibility are two issues, which are dominating the agendas of 21st century
multinationals. Both of these propositions provide multinationals with the opportunity to integrate
their values into the way they do business and differentiate themselves from their competitors. This
paper aims to describe and analyse the corporate governance and social responsibility initiatives of
Samsung with a particular focus on Samsung Electronics. Firstly, an introduction to Samsung and its
activities is provided. Then an analysis on how the company deals with business ethics is provided.
Next, an overview of its corporate governance and social responsibility ... Show more content on
Helpwriting.net ...
It also promises not to enter any collusion (market or bid) and price fixing. It will also not illegally
obtain competitors trade secrets and will not cooperate with anybody who indulges in illegal
activities. Employees will also not be allowed to utilize Samsung's name in politics and cannot take
any personal favours by leveraging their job positions. Lastly, no bribery will be allowed and thus
also employees are expected to undertake anti corruption and fraud class. The question however is
that if Samsung actually complies to this code of conduct policy as it mentions. Last year, Samsung
was taken to court by three human right groups in France with regards to labour abuses at supplier
factories in China. The suit has claimed that Samsung has taken part in "deceptive trading practices"
as these abuses go against the conduct mentioned on its marketing and investor relations' material
thus misleading customers and shareholders.

Samsung Research And Development Essay
Research and Development
Introduction to Samsung's' research and development
Research and development(R&D) is highly valued by Samsung Electronics. Ongoing investment
funding Samsung Electronics' collaborative global research network plays a key role in their ability
to create and innovate the products today that is aimed to enrich people's lives tomorrow. In order to
achieve their objective, Samsung Electronics hired a large team of researchers and also engineers.
This include over 50,000 employees across 42 global research centres. All of the global Samsung
Electronics R&D centres collaborate with each other on strategic technologies to keep up with the
increasingly fast paced world of technology.
Layers of Samsung R&D organisation
Samsung's R&D organisation consists of three layers which includes the division product
development teams, the Samsung Advanced Institute of Technology (SAIT) and Samsung
Electronics' global R&D network. Each R&D centre has a division product development team. The
division product development teams in each centre are mainly responsible for commercialising
products that are scheduled to penetrate into the global ... Show more content on Helpwriting.net ...
Therefore, instead of spending more to create more products, Samsung electronics should focus
more on enhancing and improving the existing products they already have. For example, Samsung
Electronics should develop its weaker products. Furthermore, they should invest more into the
researching and developing environmental friendly products that can ensure the sustainability of
Samsung Electronics to ensure a more promising future in the ever–changing electronics industry.
Continuous investment in R&D of new technologies is also key to Samsung's future to stay on as the
top players of the global electronics industry. This is the best way for Samsung Electronics to have
the upper hand against its fellow competitors and stay competitive in the

The Ethical Case Of Samsung
Samsung was launched in 1983, which was one of the leading brand names in electronics. Samsung
was first opened in Daegu, South Korea. Samsung means "THREE STARS" in Korean language.
Samsung provides all kinds of electronic products, it is worldwide famous. The goal of Samsung is
"to devote its talent and technology to creating superior products and services that contribute to a
better global society". To achieve this, Samsung has set importance on its people and technologies.
They also aim to create the products and services that provide their customers with the best
satisfaction. But that's not all they also contribute for common interests and a rich life. Samsung has
been the the best–known South Korean brand in the world and the world's ... Show more content on
Helpwriting.net ...
The accusations of this case were that the workers at this manufacturer were in some cases working
16–hour days with having only a day off once a month, and Samsung was also found hiring
employees under the legal working age of 16 years of age. According to Friedman's theory of
individualism, the only commitment that the business has is to make the most of profit for the owner
and stockholders. Samsung's manufacturer in China was trying to cut their costs and maximize their
profit by hiring younger employees and overusing overtime. This would be deemed ethical by
individualists, but they used illegal methods to maximize profit. Utilitarianism is the maximization
of happiness for all stakeholders. Utilitarians would see this case as immoral for numerous reasons.
Samsung didn't maximize happiness for workers, who were overworked, underpaid, and
underappreciated. Shareholders' happiness also wasn't maximized in this case because they found
out that they were supporting a company who not only used child labor at their manufacturer, but
also their other illegal labor practices they were found to have used. Samsung later proved to be

Organizational Development Of Samsung
The chosen news article is the August 7, 2017 CNNMoney one about the head of the Samsung
Company who is on trial where the prosecutors seek to have him serve a twelve year jail sentence
for charges of corruption (CNNMoney, 2017). This particular article has successfully galvanized the
three core concepts of organizational development. These include organizational climate,
organizational culture and organizational strategies. Organizational culture is concerned with the
deeply enshrined norms, values and characteristics that the members of the organization share. The
organizational climate refers to the mood or singular personality traits of the organization that
includes the beliefs and attitudes that bear an influence upon the members' aggregate behavior. The
organizational strategies deal with how the organization identifies problems, negotiates change,
plans action and makes an evaluation of its progress. These concepts of organizational development
as per the aforementioned article make the basis of the contents of this paper.
The article is about Samsung's Lee Jae–yong. He is the forty nine year old son of the ailing
chairman of the Samsung Corporation, Mr. Lee Kun–hee. Professionally, he goes by the moniker
Jay Y. Lee and is a South Korean business mogul and serves as the vice chairman of the Samsung
Corporation. He is the eldest son of the Chairman of the company and is widely regarded to be the
successor to his father. He multilingual as he can speak up to three

Samsung Turnaround Strategy Analysis
Acknowledgement
Contents
Acknowledgement 2
Contents 3
Executive Summary 4
Literature review 5
Turnaround situation 5
Industrial Sickness 5
Phases of Turnaround strategies 6
Company History 8
Timeline 9
Corporate Turnaround of Samsung 10
Change in Leadership 10
Technological Strategies 10
HR Strategies 11
Marketing/ Product Strategies 11
Jong Yung's role in the change process 12
Present Scenario 13
Competitive Advantage 13
SWOT Analysis: 15
Strengths 15
Weaknesses 16
Opportunities 17
Threats 17
What can Samsung do? 19
Recommendations & Conclusion 0
Bibliography 2
Executive Summary Literature review
Turnaround situation
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Utilizing its vertical integration, it is able to keep the costs down while also coming out with highly
innovative and differentiated products, through massive spending in R&D. Samsung's expertise in

voice/data convergence, wired, wireless communications and core network technologies has
produced a family of ground–breaking business communications solutions that are redefining the
rules of the game. The brand loyalty is reasonable in the mobile handset market and so it can be said
that switching costs for customers are reasonable. In this sense, for Samsung, it is possible to
differentiate the product, switching costs for customers are reasonable, and there is huge potential
for cost reduction from economies of scope.
4. Authorized dealers
The dealers of Samsung Electronics keep the customer informed about new technology
advancements, service options and various cost–effective measures. Dealer expertise is sharpened in
Samsung's mandated certification courses and Samsung supports its authorized dealers and their
sales persons with product training, deployment, professional and installation services.
5. Economies of

Samsung Company Analysis

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