This presentation is prepared in a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.

2. Nowadays everybody has shortage of time and we want to get work done
as early as possible and we expect that we get multiple facilities under
one roof. Whether we use mobile phones, tablets, or
other mobile devices we have all the information we need. That's why
mobile apps are so much important in today's market. .

3. Title
Rowing towards new destination
was never so easy!
PLISION

4. VISION
We wish to create an
interface that
provides a single tap
solution to all the
woes of a traveler.

6. of any person who travel from
one place to another are proper
and comfortable accommodation
along with health food and a
little enjoyment and fun!!!!!!!

7. All these needs are
satisfied by our company
by a single click on our
app-
PLISION

8. WHAT’S
INSIDE?
PLISION provides the
following services:
▪ Rating and
information about the
hotels in the city you
are visiting.
▪ Rating and
information about the
top food joints and
restaurants nearby the
selected hotel.
▪ Information about the
events going on nearby
the selected hotel (if
any).

10. •Select from the best hotels in the city and
make a booking as per your location
preferences.
•Find the best restaurants around your
location and pre book your order to save
time by just paying 2% the amount of your
bill.
•Let us know your inclinations and we will
make sure that you do not miss out on any
event or exhibition of your interest in your
city

11. •Booking can be done anywhere in the city with no set limit
of set boundaries like 0km-20kim from your location.
•Pre Book unlimited orders at some of the best restaurants
in your city for free.
•Put up multiple hotels in your compare list and get a
descriptive analysis.
•Get personalized support from our customer care
executives for free.
•Get 100% refund on cancellation before 48 hours.

15. • The aim is to integrate features of different applications on a
single platform.
• Our potential users are corporate hotshots, travelers and
students.
• We shall get our revenue from the following sources:
1. Restaurants shall pay us 5% of the total order amount.
2. A 7% cut on Hotel Bookings
3. A 10% cut from event tickets.
4. Premiums from users availing our paid services.
5. Ads on our own platform.

16. SITUATION
ANALYSIS

17. In today’s world, everybody is short of time.
However, everyone wants to enjoy a peaceful life.
Our app caters to both the needs of its customers.
For e.g. if there is a person named ‘A’ and he is a
corporate and has to travel to different cities for
meetings, then he needs to book a room for himself,
get a proper meal and enjoy if he gets sometime.
Also he can be curious to explore the culture of
that particular place. There are different factors
affecting any product. They are:
● Economic factors
● Socio-cultural factors
● Technological Factors

18. ● Economic factors: If there is a global
recession going on, this can affect our
revenues largely as the people might be
short of money to use this app.
● Technological factors: In today’s world,
everybody is a gadget freak, may it be
mobile phones or laptops. Everyone spends
most of his time on these. Also everythings is
done online nowadays. This is a great boon
for our app.
● Socio-cultural factors: Our app considers
the needs of diverse groups in the country.
You can book meals according to your own
choice and also book events of your
interest.

20. • We shall be aiming at 5 million downloads
in next 3 years.
• A revenue of around $10 Million may be
accumulated in three years.
• To establish our network in over 100
cities across the country by the end
of FY`20.

22. • We shall be collaborating with corporate houses
across the country by promoting their brand on our
space. However, most of them already have
associations with travel agencies and companies like
Make My Trip and we will have to come up with a deal
lucrative enough for them to make the switch.
•We shall be offering free services to restaurants for first
3 months for promoting our pre order service. We shall
have an edge over competitors like Zomato who do not
offer such a service.
•We shall be engaging students by giving them
promotional cash for personally guiding travelers in their
city.

24. Points of Parity
Hotel ratings and room bookings
Event listing and booking like Cleartrip and
Explara
Points of difference
Multiple services on one platform
Pre booking of food orders
Personalized support for premium
customers
Get notifications about events on your city
as per you interest.

26. STRENGTHS
● USP: You can preorder
your meal.
● Individual guidance from
executives.
● Events can be chosen
according to your own
interests.

27. WEAKNESS
● Initially there is no working
capital.
● There are promotional
difficulties.
● We cannot incur losses in
our initial years.

28. OPPORTUNITIES
● We can expand into the area of
events.
● There are a lot of opportuinities
in home sat scheme.
● We can also merge small eating
outlets like dhabas which provide
authentic food of that region.

29. THREATS
● Global recession is a big threat to
this business.
● Already established competitors can
also pose a problem in entering the
market and sustaining overtime.

31. COLLABORATORS VALUE
•Hotels get to promote themselves on our platform
and save considerably on their marketing costs and
time.
•Students usually have no dearth of time but money.
We may involve them to invest the former in order
for them to receive benefits on our services.
• Our pre order facility shall better position our
collaborator restaurants over conventional ones.
• Usually, cultural events go unnoticed. The app shall
help promote these events in a much better way.

32. Customer Value
• The customer gets to choose from a wide
variety of hotels, restaurants and events on a
single platform.
• Premium customers get to compare different
hotels or restaurants and also receive
personalized guide through a city.
• Customers get to pre book their orders and get
to eat hot and fresh meals without wasting their
time.

33. Company`s
Value
We shall receive:
•10% of the price of the event tickets sold
through our platform.
• 7% of the total booking amount from hotels.
• 5% of the total bill amount from restaurants
and additional 2% from our non paid users.
2. $6.99 per user per year as premium for our
paid users.

35. • Social Media: Social Media shall mark our primary
phase of marketing where we`ll try to rope in
personal contacts.
• Having done our pilot, we shall engage students
and corporate houses and provide them benefits
against every booking made with their reference.
• We shall be giving free 3 months of services to
restaurants for promoting our pre order service.
• We shall provide heavy discounts to event
organisers if they distribute our pamphlets during
their event.

37. Our premium service shall be priced at $6.99 per
user per year which is quite affordable for our
target customers given the benefits they receive
as a part of our premium services including 100%
cash back on cancellations.

39. DISCLAIMER
Created by Dharvi Kharoud, NIT Jalandhar,
during a Marketing Internship under the
guidance of Prof. Sameer Mathur, IIM
Lucknow .