1. Marketing
Anish Desai
Chapter 10
Slideshow 2
Principles of Business

2. Top Products
Microsoft

The Microsoft Software and the XBOX 360

Starbucks

Starbucks’ Coffee

Apples

iPhone and iPod products

General Electrics

Dish Washers

IBM

Computer Sales

SAS

Computer Software


3. Product Planning
Product Planning is the ongoing process of

identifying and articulating market requirements that
define a product’s feature set

4. Company Services
Microsoft

Sells software and computers

Great Clips

Cuts hair and sells hair products

Geek Squad

Repairs Computers

Papa John’s Pizza

Makes and delivers pizza

Remaxx

Sells real estate


5. Channel Members
Channel Members are people that are in charge of

getting the good from the manufacturer, to the
people. Channel Members would get the food from
farmers, and get them to the Grocery Store