2. MARKETING MIX
A quot;Marketing Mixquot; is the set of
controllable, tactical marketing tools that
work together to achieve company's
objectives, they are:
product, price, promotion, place
is also know as the four P’s
This
3. APPLE AND THE IPOD
Product: IPOD
Price: Anywhere from $75-$400
Promotion: Commercials, Billboard Signs-
During Christmas Time
Place: Everywhere during Christmas
Anew IPOD normally comes out right before
Christmas so it would be a good Christmas gift
4. TARGET MARKETING
Target Marketing is targeting a specific group of
people to try to influence them to buy something
Chevy might be trying to target people who care
a lot about the environment with they Chevy Volt
because it is an electric car with REALLY good
gas mileage
People on a tight budget might be targeted to
get generic products
People who like to sail may be targeted to go on
a sailing vacation
5. 5 STEPS IN THE CONSUMER DECISION-MAKING
PROCESS
Recognize a need
1.
Gather information
2.
Select and evaluate alternatives
3.
Make a purchase decision
4.
Determine the effectiveness of the decison
5.
6. DECISION-MAKING PROCESS
Recognize that the family needs a bigger
1.
house
Plan how many kinds you plan to have
2.
See what other opportunities there are
3.
Make a decision on the house to buy
4.
Reflect whether the decision was good or
5.
not
7. BUYING MOTIVES
Buying motives is buying something with a
reason
Rational Buying Motives is buying something
that you have thought about and is logical to
get
Emotional Buying Motives is getting
something because you want it
8. RATIONAL AND EMOTIONAL BUYING MOTIVES
Rational Buying Motives
Getting new shoes because your other one are
ripped
Buying a new car because your old one broke
down
Emotional Buying Motives
Getting a 50 inch plasma screen TV
Getting a $250K car
