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Pop Tarts
1.
2. Post Cereals first created the confection
that would become Pop-Tarts in the early
1960s
Post adapted its process for enclosing food
in foil to keep it fresh without spoiling—first
used for dog food—to its new toaster-
prepared breakfast food
Intended to complement its cold
cereals, Post announced its new product in
1963 to the press, giving them the name
quot;Country Squares”
3. Because Post had revealed Country Squares
before it was ready, Post's biggest
competitor, Kellogg, was able to develop its
own version in six months
Kellogg's rushed their new pastry into the
market very quickly and its name came from
one of the hottest things at the time: Pop Art
which Andy Warhol made a household name
with his giant soup cans and Brillo boxes
Pop-Tarts advertised its new product by an
animated toaster named Milton and could not
keep the shelves stocked because it became
so popular
4. Originally not frosted when first
introduced, it was later proved that frosting
could survive the toaster
The first frosted Pop-Tarts were officially
released in 1967
The first Pop-Tarts came out in four different
flavors: strawberry, blueberry, brown sugar
cinnamon, and apple currant
Today, there are a wide variety of Pop-tart
flavors, including Chocolate
Chip, S'Mores, Raspberry, French Toast and
Mint Chocolate Chip
