The document discusses various strategies for communicating with student employees and patrons using text messaging and social media. It focuses on the remind101 service, which allows instructors to send one-way text messages to groups without the ability to reply. The document also discusses using email to carrier gateways to send texts, Facebook messaging, and QR codes to provide links to sign up for text messages. Overall, the key strategies presented are using remind101 and text messaging through email to notify students and patrons of events, shifts, announcements, and material availability through one-way communication methods.