2. Meet our speakers
Manager of Online Learning
CertaPro Painters
Founder & CEO
Train by Cell
Kelly DuranDavid Asheim
3. About Train by Cell
● Division of Engage by Cell
● Combines mobile technology with
engagement and education strategies
● 10 years experience
● 4,000 Clients
4. Statistics
SMS messages have a 98% open rate,
while email open rate is 20%.*
91% of U.S. citizens carry their
phone within reach 24/7.*
*Mobile Marketing Watch & Morgan Stanley
5. Evolution of Mobile in the Workplace
Then
Apps on phone expensive, take
up storage space, need to be
downloaded
Read email
60-minutes in-person class at
specific time
Now
Mobile websites sent to phone,
no storage space or download
needed
Immediate SMS
Five-minute snack size
learning on any device at any
time
CONTENT
COMMUNICATE
LEARN
6. Engage by Cell
Solution
● Cloud based
● Provide all technology needed to
create, launch, maintain and
analyze any mobile initiative
● Granular reporting
● Instant changes
7. What we offer: SMS
● Texts typically get read
immediately compared to email
● Reach remote and traveling
employees more easily
● Schedule texts based on time &
group, and include a link to a
mobile site
Benefits
8. What we offer: Mobile Websites
● Anytime and anywhere access to
any information
● Store all training material in one
accessible mobile location
● Change content on the fly
● Create engaging interactions to
retain interest
● Eliminates printing needs and is
more environmentally friendly
Benefits
10. Job training and ongoing
communication
● Job and skill training
● Online training on the fly
● Employee feedback
● Store and access content
● Send out surveys and feedback polls
11. How CertraPro Painters started
with mobile
● Lift sales with a daily sales tip
● Classroom training
● Microlearning (daily for 3 weeks with opt-in)
● Trade show coupons
13. Contact Information
Manager of Online Learning
CertaPro Painters
kduran@certapro.com
(714) 336-5192
Founder & CEO
Train by Cell
dave@trainbycell.com
(415) 297-6677
Kelly DuranDavid Asheim